SlideShare a Scribd company logo
Micro-manufacturing 
Kouji Miki
Kouji Miki 
CEO of enmono co.,Ltd. 
Worked for Fujitsu. 
14 years experience for 
consulting small 
manufacturing 
companies
99.7 workers are belonging 
% 
to small & medium size 
companies in Japan. 
※source: The statistics of the Small and Medium Enterprise Agency
Micro-manufacturing 
To become a small maker which 
produces final consumer 
products 
without make new investment!
Supporting 
small manufactures 
in Japan.
Machine pressing
Metal cutting
Spring manufacturing
Welding
They are 
subcontract 
factories and not 
producing 
final products.
Japanese major 
manufactures 
relocate to 
overseas.
Japanese small 
manufactures sales 
decline so rapidly!
They need 
original final products! 
But… How?
zenschool 
Concept planning of products 
Basics of design 
How to use crowdfunding 
Coaching CEO want to do
2nd & 3rd generation 
CEOs
Spring Manufacture CEO 
Mr. Murai 
Over 40 years company
Waku Waku 
Treasure Hunting Chart 
Treasure=Passion
Smile 
Toy 
blocks 
Magic 
Waku Waku Treasure Hunting Chart 
A communication 
tool for smiling 
Spring 
Manufacturing 
Passion 
Skill
Zen meditation on the chair
What is it? 
I finally 
found 
my treasure!
Toy blocks X Spring 
Spring block ”SpLink”
Metal touch 
Flexibility 
Scalability
Elephant
Frog
Hat
T-Lex
Dragon
Dragon
Succeeded in funding
HANDS 
&LOFT started to sell ”SpLink”!
So Happy!!
We learned from him: 
1. Don’t think about market! 
2. Follow your heart and just make it! 
3. Test on crowdfunding if OK, Go!
Crowdfunding site for 
Small manufactures 
& 
Makers
Prototyping 
Funding! 
Original 
products
13 projects 
Succeeding in funding 100%
BtoCtoB 
●B2B marketing is difficult. 
●Consumer product & crowdfunding. 
●BtoB contact from other industries.
Sales after the Micro-Manufacturing 
100 
Before 
BtoB sales push up! 
150 
250 
1st year 2nd year 
Crowdfunding!
Where can you meet 
most innovative person 
on the earth?
Where is 
Genius inventor? 
Super engineer? 
Fine product designer?
You 
are 
the one!
Find your treasure 
inside of yourself! 
Thank you !

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Prezentaion for DOIT2014