My Promotional Guild Ad Idea

1. PRESTON GUILD 2012
LIVE PROJECT PROPOSAL
By Emily Johnson

2. Main Focus
The main Focus for my 30 Second Promotional Video is
to Introduce “The Guild” to who ever may not know
what it is.
The Main Audience of the Video is anyone who may
already be living in Preston and has never attended a
Guild related Event and also those who are visiting
Preston to encourage them to return in the near future.

3. Main Focus
By the End of the Promo, anyone watching will know:
1) What “The Guild” is, what it’s for and where it came
from.
2) What to expect throughout 2012 and what Events
will be happening.
3) Where to go to for more information and to find out
how they can get involved.

4. Eye Catching and Interesting
That’s a lot of information to get through to an audience
who have never heard of something before. I ask myself
as an Animator and also as a Consumer what sorts of
visual Advertising catches my attention the most?

5. Eye Catching and Interesting
My Answer is: Using Creative, Eye Catching and
Interesting approaches to Presenting Information that
will catch the attention of the viewer.
My vision for this 30 Second Promotional Video is to
use an Artistic and Fun Style that will be inspired by the
BBC THREE ident Adverts.
Dancing in the Street
Purple World
Cardboard Box
World Plug In

6. Eye Catching and Interesting
The Video will contain visuals of Preston’s points of
interest that will be holding events during The Guild and
Guild Week. Characters that will be designed to look
like ordinary members of the general public will feature
in the Video throughout, very similar to that on the BBC
THREE adverts I have just shown to you. It will include
bright colours, attractive designs and eye catching
typography.

7. Eye Catching and Interesting
Large and straight to the point Messages will appear
throughout, such as:
“It only happens once every 20 Years.”
“Find out how you can get Involved at
www….” “It’s a Party!” “It’s Tradition” “It’s not to be
missed!”

8. The Preston People
An important factor I came across when researching The Guild
was how the people of Preston who are making these events
happen also appear excited about these events themselves.
I really like this message that was included in the Brief:
“The Guild has a long history and has evolved over the
centuries, but one thing that has always remained the central
focus of The Guild is People – the People who plan
it, participate in it, promote it and the people who tell their
stories of The Guild to Children and Grandchildren.”

9. The Message
This will be a Central Focus for this Video, the main
message will be:
“The Preston Guild is The People’s Guild.
The People make the Guild, for the People.
This is YOUR Guild.”

10. Let’s get to work
I am very interested in combining several forms of Animation
and enjoy opportunities such as these when working with
other Creative people to combine our skills in Animation and
in Art to produce an attractive finished film.
If my Idea is chosen, there will still be plenty of room for input
from others to improve it and to make it the best it can
possibly be.

11. Thank You For Listening
Emily Johnson
Animation Year 2.
Live Project Proposal.