ExCentric Consulting is introducing neuromarketing, which uses neuroscience and brain imaging technologies, to Vienna to help companies optimize their marketing strategies. Neuromarketing can test things like TV commercials and packaging designs using EEG and MRI on test subjects to predict with over 85% accuracy whether promotional activities will succeed with the target audience. The company was founded in 2014 by Erwin Hemetsberger and partners with top European neuromarketing experts from the Netherlands and Germany to offer scientifically valid neuromarketing solutions to Austrian companies.