The document discusses the rebranding of United Group and its companies United Resins and United Biopolymers. It outlines the new logo and branding, which aims to visually represent the company's professionalism, growth ambitions, dynamism, and values of trustworthiness, creativity, and green solutions. The new branding will be rolled out across the company's website, marketing materials, stationery, and buildings.

1. It all starts with us being knowledgeable in what we
do whether in our resins or bioplastics plastic business.
We do think in an agile manner, allowing us to
respond to our customers’ needs quickly.
We’re a vigorous group of companies, which
means that we are resilient, eager to grow, and to make
a change in the industries we operate in.
To date, we have been a reliable partner for our
customers, suppliers, employees, and local community
alike.
We treat everybody fair and square – an indication
of our interest in long-term relationships.
With the values settled, we worked on a new brand
identity. Our new logo visualises our professionalism,
growth ambitions, and values. It sums it up through:
It’s hexagonal shape capturing perfectly the idea
that everything we do involves chemistry;
The triangular shards giving our logo not only a
modern look, but also express our dynamism and
forward thinking;
The sweeping ‘U’ sitting at the heart of our logo,
linking back to our previous logo and acting as
signature of “United”.
Each of the companies within our Group has it’s own
distinct signature colour and colour palette:
Aqua blue for United Group, which underpins
visually the trustworthiness of our group of companies;
Amber orange for United Resins, which not only
reminds us of gum rosin derivatives but also the team’s
creativity;
Natural green for United Biopolymers, which
underpins the green value proposition of our
starch-based bioplastics.
Over the next couple of weeks, you’ll notice some
changes. Our new brand will appear on a relaunched
website, our marketing material, stationary, and other
company communications. There are even rumours
that the new logos will appear in flags and even our
buildings.
Should you have any questions,
please don’t hesitate to contact:
Rui Santos,
Chief Commercial Officer
+351-914-316104
rui.santos@unitedresins.com
A 21ST
CENTURY BRAND
FOR A
COMPANY
WITH GROWTH
AMBITIONS
Full Colour
It has been a while since we created our
brand. Actually we did it back in 2011, when
we launched United Resins, S.A. Since then a
lot has happened: We have grown and in Feb
2015 launched a sister company called
United Biopolymers, S.A. We also created a
holding entitled United Group, which
bundles our interests in green chemistry.
All in all, we felt that we had outgrown our old
brand. That’s why we engaged Article10, a
renowned London-based branding agency, to
help us evolve our brand. First we worked on
values that would stretch across both
companies. After a couple of weeks, we came
up with the following brand story:
CMYK
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RGB
229/53/23
CMYK
0/72/100/0
RGB
234/101/13
CMYK
0/63/100/0
RGB
237/121/2
CMYK
0/52/100/0
RGB
242/144/0
CMYK
0/35/100/0
RGB
249/178/0
BRAND
ADAPTATIONS