Presently the Digital economy is progressing and it affects all walks of life 1.1. Explain the components of Digital economy. Merits and de merits of digital economy 1. 2. Explain the term Franchising. How to improve the market share by Franchising and explain the advantages and disadvantages 1. 3.E commerce is getting wider acceptability. Explain the trend in E commerce and M commerce with E commerce models.