2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
7. Indice per categoria
Suite grafica, Temi del Matrimonio, Riti e Cerimonia
Aisle runner……………………………………..………………………………………………….….,12
Annuncio ( di Nozze )………………………………………………………………………….…..,13
Bachelor Party……………………………………………………………………………………..….,15
Bachelorette……………………………………………………………………………………….…..,15
Best man………………………………………………………………………………………………...,16
Breaking the Glass……………..……………………………………………………………….…..,20
Bridal shower…………………………………………………………………………………..……..,21
Bride……………………………………………………………………………………………………….,21
Bridesman……………………………………………………………………………………………….,21
Bridesmaids…………………………………………………………………………………………….,21
Bridezilla……………………………………………………………………………………………….…,21
Concordatario……………………………………………………………………………………….…,28
DIY……………………………………………………………………………………………………….….,32
Eco-friendly……………………………………………………………………………………………..,33
Embossing…………………………………………………………………………………………….…,33
Engagement…………………………………………………………………………………………....,34
Engraving………………………………………………………………………………………………..,34
Escort Cards………………………………………………………………………………………….…,34
First Look………………………………………………………………………………………………...,36
Flower Girls……………………………………………………………………………………………..,37
Groom………………………………………………………………………………………………….….,39
Groomsmen…………………………………………………………………………………………….,40
Guest Book…………………………………………………………………………………………..….,40
Hattabin………………………………………………………………………………………………….,42
Huppah ( o Chuppah)……………………………………………………………………………...,43
Ketubah…………………………………………………………………………………………..………,43
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8. Indice per categoria
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Suite grafica, Temi del Matrimonio, Riti e Cerimonia
Maid of Honor e Matron of Honor…………………………..………………………………,46
Man of Honor………………………………………………………………………………………….,46
Palette…………………………………………………………………………………………………….,51
Photobook………………………………………………………………………………………………,52
Place cards………………………………………………………………………………………………,52
Ring Bearer……………………………………………………………………………………………..,57
Rito della luce………………………………………………………………………………………….,57
RSVP……………………………………………………………………………………………………….,57
Save the Date………………………………………………………………………………………….,58
Serif e sans serif………………………………………………………………………………….…..,58
Shabby……………………………………………………………………………………………………,59
Simbolico ( rito )……………………………………………………………………………………..,60
Sikh…………………………………………………………………………………………………………,60
- Shaluar Kameez……………………………………………………………………………………..,60
Stationery Suite……………………………………………………………………………………….,63
Tableau de Mariage…………………………………………………………………………….…..,64
Tag…………………………………………………………………………………………………………..,64
Template………………………………………………………………………………………………….,65
Trash the dress………………………………………………………………………………………..,66
Usher…………………………………………………………………………………………………..….,67
Vintage wedding………………………………………………………………………………….....,67
Wedding Bag……………………………………………………………………………………………,68
Wedding Bag for Children………………………………………………………………..………,68
Wedding program……………………………………………………………………………….…..,70
Welcome Hotel Bag…………………………………………………………………………………,70
9. Indice per categoria
Allestimenti,Fiori, Mise-en-place, Ricevimento
Amaryllis……………………………………………………………………………………….…....,12
Anthurium…………………………………………………………………………………….… ….,13
Avalanche (rosa)…………………………………………………………………………….…….,14
Bouquet……………………………………………………………………………………….………,19
Bouttonière…………………………………………………………………………………..……..,19
Bouvardia…………………………………………………………………………………….………,20
Calla o Zantedeschia……….…………………………………………………………………...,23
Cake topper………………………………………………………………………………….………,23
Candy Station…………………………………………………………………………………..….,24
Cascade……………………………………………………………………………………….…….…,25
Charger o Sottopiatto…………………………………………………………………….…….,26
Centerpiece o Tablescape…………………………………………………………….……….,26
Corsage……………………………………………………………………………………….……….,28
Cup Cake……………………………………………………………………………………………...,30
Cymbidium ( orchidea)……………………………………………………………………..….,30
Delphinuim…………………………………………………………………………………….…….,31
Dragees………………………………………………………………………………………….…….,31
Ecrù……………………………………………………………………………………………….……..,33
Etiquette……………………………………………………………………………………….…..…,34
Finger Food…………………………………………………………………………………….….…,35
Fish Bowl………………………………………………………………………………………………,36
Freesia………………………………………………………………………………………………….,37
Ganache…………………………………………………………………………………………….…,39
Gardenia………………………………………………………………………………………………,39
Ghiaccia reale…………………………………………………………………………………….…,39
Glamelia……………………………………………………………………………………………….,39
Gypsophila………………………………………………………………………………………..….,40
Hand-Tied…………………………………………………………………………………………….,42
Handlewrap……………………………………………………………………………………….…,42
Hydrangea ( Ortensia)………………………………………………………………..…………,43
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10. Indice per categoria
Allestimenti,Fiori, Mise-en-place, Ricevimento
Intimate Wedding – Small Wedding………………………………………………………,44
Light Design –Lighing Design…………………………………………………………………,45
Lisianthus………………………………………………………………………………………..……,45
Macarons……………………………………………………………………………………………..,46
Millinery……………………………………………………………………………………………….,47
Nosegay…………………………………………………………………………………………..……,49
Palette……………………………………………………………………………………………….…,48
Phalaenopsis…………………………………………………………………………………….….,51
Photobooth………………………………………………………………………………………….,52
Place setting………………………………………………………………………………………...,53
Pomander…………………………………………………………………………………………….,54
Presentation……………………………………………………………………………………..….,54
Raw wedding…………………………………………………………………………………..……,55
Signature cocktail………………………………………………………………………………….,60
Stabilizzato ( fiore)…………………………………………………………………………..……,63
Tavolo d’onore………………………………………………………………………………………,65
Tossing Bouquet……………………………………………………………………………………,66
Wedding Cake……………………………………………………………………………………….,69
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12. A
Annuncio ( di Nozze).
E’ il termine corretto per indicare la parte della partecipazione nella quale vengono indicati i nomi degli sposi, la data e il
luogo della cerimonia. In passato i genitori annunciavano il matrimonio dei figli con una formula elaborata, ma da molti
anni ormai, è uso che siano gli sposi stessi ad ”annunciare“ l ’evento. Non vanno mai inseriti titoli ed onorificenze ad
eccezione del grado militare.
A sinistra lo sposo e a destra la sposa con nome e cognome. Se non si è legati al bon ton o si è in seconde nozze si può
anche usare nome sposa & sposo.
Esempi di annuncio:
“Annuncianole proprie nozze”
“Annunciamofelici le nostre nozze”
“Con grande gioia annunciano/annunciamoil matrimonio”
“Ci sposiamo!”
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Anthurium ( fiore).
Dellafamigliadelle Araceae proviene dalla Colombia.
FiorituraInvernale. Colori: rosso,bianco, verde,rosa,
bianco,viola.
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13. B
Ball Gown ( abito da sposa ) .
E’ l’ abito principesco per eccellenza, l’ abito maestoso con gonna
ampia.
Caratterizzato dal un corpino aderente posizionato su una gonna
ampia, gonfia, spesso completamente in tulle o in duchesse di seta all’
esterno rinforzata da un’ importante struttura di crinolina sotto. I
tessuti che sposano perfettamente questo stile sono il tulle, taffetà e
organza, ma anche duchesse di seta.
Ballet ( velo ).
Detto anche Walzer o Floor o Sweep.
È il velo lungo fino a terra, 248 cm. circa non oltre; così detto per il
fatto che, privo di strascico ingombrante, permette libertà di
movimenti durante il primo ballo con lo sposo…che ringrazia! ☺
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Bachelor Party.
Addio al celibato . E’ la festa dedicata all’uomo prossimo alle nozze.
In UK , in Irlanda e Nuova Zelanda è conosciuto come
Stag o Night Party; Buck’s Party è usato in Canada.
Bachelorette Party.
Addio al nubilato. E’ il party che si organizza per festeggiare una donna
prossima alle nozze. In UK , in Irlanda, in Australia e Nuova Zelanda è
conosciuto come Hen Party; Bachelorette Party è usato in USA e
Canada dove è diventato anche un serial Tv.
13
15. B
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Bouvardia ( fiore).
Detta anche Buvardia. Della famiglia delle Rubiaceae è
originario del Messico e del sud America. Esistono
molteplici specie dalle sfumature molto accentuate. La più
diffusa è la Longiflora dai fiori bianchi, profumati e riuniti a
grappoli. Bellissimanei bouquet da sposa.
Bow-Tie .
Anche detto Papillon. ll “Farfallino” è la cravatta in uso con lo
Smoking o Tuxedo.
Breaking the Glass (Rompere il vetro).
La tradizione nei matrimoni ebraici . Lo sposo rompe un bicchiere
facendo un passo su di esso a destra dopo il pronunciamento del
matrimonio . Una delle interpretazioni del simbolo della rottura del vetro
è che illustra l'atto irrevocabile, che la sposa e lo sposo hanno appena
intrapreso.
15
16. C
Candy Station
Candy station o Sweet table .
Si differenziadal White table fornito solo di confetteria perché in un Candy Station/Table/Buffet si trovano
tutti i tipi di delizie di zucchero, frutta, cioccolato; ma anche biscotteria, pop-corn, fontane di cioccolato,
degustazioni di succhi di frutta, lemonades, bon- bon.
Tutto rigorosamentepresentato in base al colore o al tema del matrimonio. Creativitàsenza limiti, perché questo
è l’ultimo angolo che gli ospiti ricorderannoe dovranno viverlo senza timori, costrizioni o regole.
( a parte quelle del bon-ton che vietano di portarsi via una intera boule di caramelle.).
Varia anche in base alla stagione utilizzando più cioccolateria, sugar art e confetteria in inverno e più frutta,
gelateriee bevande in estate.
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17. F
Flyaway ( velo ).
Velo di cm. 91 circa, arriva alla spalla.
Può essere multistrato e con Blusher e viene ancorato
nella parte centrale del capo con un pettinino.
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Fish Bowl.
Un centrotavola floreale dove i fiori si trovano insieme in una,
bassa e larga ciotola di vetro.
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First Look
Quando le coppie scelgono di incontrarsi, da soli o in
presenza dei testimoni,qualche minuto prima della
cerimonia,pronti e raggianti nei loro abiti.
18. G
Groomsmen.
Sono i migliori amici dello sposo.
Nel corteo nuziale precedono il
best man e lo sposo.
Gypsophila ( fiore).
Dalla famiglia delle Caryophyllaeceae proviene dall’Eurasia,
dall’Africae dall’Australia;
Fiorisce tutto l’anno. Piccolo fiore di colore bianco o rosa.
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18
Guest Book.
Il “Libro degli ospiti” per un matrimonio assume un significato di
festoso ricordo . Al suo interno conserva i ricordi, le poesie, le
dediche e le fotografie particolari che gli invitati rivolgono agli
sposi.
Può avere il formato classico di un libro o di un album fotografico
oppure può essere costituito da tanti fogliettini e post-it lasciati in
un angolo appositamente preparato per l’occasione con penne,
colori e macchina fotograficausa e getta.
19. H
Hydrangea ( fiore).
Altro nome :ortensia. Dalla famiglia delle Hydrangeaceae
proviene dalla Cina,Giappone e fiorisce in primavera.
Diversele varietà e
I colori.
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Ketubah.
E’ il contratto di matrimoniotra la sposa e lo sposo nel rito
ebraico. Di solito è altamente decorato e spesso
incorniciatoe messo su un muro in casa della coppia. È
consideratoparte integrante del matrimonioebraico
tradizionalee illustra i diritti e le responsabilitàdello sposo,
in relazionealla sposa.
19
Huppah o Chuppah
Huppah in ebraico è la copertura sotto la quale si
celebrail matrimonioin rito ebraico.
Si compone di un panno quadrato, di solito in seta
o velluto, sostenuto da quattro doghe, e
normalmentetenuto da quattro uomini.
21. N-O
Oxford ( scarpe ).
Il modello più appropriato per il tight diplomatico è il classico
Oxford, in cuoio nero brillante, con lacci e 6 buchi.
Organza ( tessuto ).
L'organza è un tessuto molto leggero, sottile, trasparente, della "famiglia" della seta, realizzato ad armatura tela con
il filato chiamato organzino. Il suo nome proviene da Urghenz, in Turkestan, ed oggi Cina ed India sono fra i maggiori
produttori dell'organza di seta: in Cina è tessuta lungo il fiume Yangtze, mentre in India la produzione si concentra
nell'area di Bangalore. L'organza più pregiata è tessuta in seta (bellissimi tessuti sono prodotti proprio da noi in Italia
ed in Francia), ma può anche essere tessuta con cotone e fibre sintetiche (poliestere e nylon - in questo caso la
qualità è più scadente.
Questo tessuto trova largo impiego in ambito sartoriale, soprattutto per la realizzazione di abiti femminili ed abiti da
sposa(per il suo aspetto un po' rigido e madreperlato): inoltre, come avveniva in passato, l'organza è utilizzata per
realizzare tende, copriletti e biancheria per la casa con l'aggiunta di ricami (essendo un lavoro delicato, è necessario
affidarsi ad un ricamatriceesperta).
Nosegay ( Bouquet ).
Un piccolo mazzo di fiori o erbe aromatiche,
legato in un fascio, spesso presentata come
un dono originariamentedestinato ad essere
portato al naso per la piacevole sensazione di
profumo.
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22. P
Palette .
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Palloncino ( abito sposa ).
E’ il classico abito bon ton perfetto per una cerimonia Country chic. Il punto
vita è ben sottolineato con delle piegoline che si propagano nella gonna e il
bustino è aggraziato a aderente al corpo .
La vera particolarità di questo abito è la forma della gonna che parte stretta
nel girovita, si allarga fino a diventare molto ampia per poi richiudersi
leggermente sull’ orlo e creando un sottile “effetto uovo”. E’ un abito
prezioso e con molto carattere e viene spesso accompagnato da un velo
corto. Il tessuto in cui viene realizzato è prezioso: seta, duchesse di seta,
raso, pizzo, ma anche lino e cotone per un effetto proprio Counrty chic.
Phalenopsis (fiore)
Dallafamigliadelle Orchideaceaeproviene dall’Australia, dall’Asia e dal
Sudamerica. Fioritura:Annuale
Una tavolozza che descrive la gamma dei colori utilizzati nel
lavoro. Se si utilizzano più colori nel v matrimonio questi
costituisconola tavolozza.
Assolutamente necessario l’utilizzo durante la creazione del
progetto di nozze.
Identificaanche la “tavolozza” usata dai truccatori.
22
23. P
Plastron ( vedi anche cravatta Ascot ).
Nata come "sciarpa da caccia"; un nastro in stoffa annodato intorno al collo che poteva servire in casi di emergenza per
soccorrerecavalieri e cavalli.
La parola plastron è francese, e deriva dal termine italiano piastrone, indicante il pezzo della corazza che riparava il petto
dei cavalieri medievali.
Il suo periodo di massimo splendore coincise con la secondametà dell'Ottocento.
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Place setting.
Il servizio da tavola completo per la cena: tovagliolo,
forchetta da insalata, forchetta da portata principale,
forchetta da dessert, piatto di servizio, ciotola da minestra,
piattino di pane e burro, lo spargi burro , il coltello da
portata principale , cucchiaino, cucchiaio da minestra, calice
acqua, bicchiere di vino rosso e bicchiere di vino bianco,
flute.
Puo’ essere formale come ad un evento o matrimonio e
informale per una cena in famiglia.
Varia in base al paese al paese dove si svolge il ricevimento
perché un p.s. inglese è diverso da quello francese o
americano. Vedere codice Etiquette.
23
24. R
Raso ( tessuto ).
Il raso è un tipo di tessuto molto fine ed elegante che fa parte della famiglia della seta (ovvero il suo materiale d'elezione
è la seta: è realizzato con armatura a raso ed in modo che i punti di legatura non si vedano, poiché sono radi e distribuiti in
maniera larga. Il raso ha un aspetto lucido, uniforme, molto morbido, se realizzato con la seta è di ottima qualità ed anche
costoso: ma può essere mischiato anche ad altre fibre più o meno sintetiche come il rayon o il poliestere, o con il cotone
ed in questo caso, per apparire lucido deve subire un processo di calandratura. Il raso prende il nome dal verbo radere-
rasare, che sta a sottolineare la sua consistenza liscia: la sua storia è simile a quella della seta poiché proviene dalla Cina
ed era considerato un tessuto molto prezioso, utilizzato per l'abbigliamento dei potenti e per l'arredamento. Nel
Medioevofu molto utilizzatonelle corti europee come sfondo per il damasco, il lampasso ed il broccato.
Tessuti in raso:
Broccato - Riconoscibileper le trame aggiuntive color oro ed argento
Damasco - Ha lo sfondo con il raso
Lampasso - E' un tessuto molto antico, prezioso, risalente al X secolo e che trovò il suo apice di diffusione nel XVI secolo:
è un tessuto pesante, utilizzato per lo più per l'arredamento, realizzato con sfondo in raso e con slegature di trame
supplementari che formano il disegno
Rasatello- E' un tessuto di cotone in armatura raso, molto liscio.
Ideale per modelli a sottoveste e scivolati ma anche per le bordure di balze e velo.
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Raw wedding.
Letteralmente matrimonio crudo prevede un menù vegano e
crudista. Quando si decide di organizzare un matrimonio raw
occorre pensare agli invitati tenendo in considerazione che non
potranno essere serviti: caffè o tè, confetti e wedding cake di design
E’ una scelta forte da ponderare con cura.
24
25.
26. T
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Tag.
Piccoli biglietti piegati o adesivi che gli sposi personalizzano
con i loro nomi e data per decorare i favors o cadeaux de
mariage.
Tableau de mariage.
Letteralmentein francese tavola di Nozze.
All’internodi questa bacheca suddividi per tavoli
vengono indicati i nomi degli invitati.
Per ogni tavolo si indicano dai 6 ai 12 invitati.
I nomi dei tavoli seguono in genere il tema del matrimonio
come i tipi di fiore, i nomi delle principesse, i calciatori di una
squadra e così via….
Con la stessa grafica viene riprodotto il segna tavolo che sarà
posizionatoappunto su ciascun tavolo del ricevimento.
Il tableau de mariage è indicato nei matrimoni non formali e
con un numero non oltre i 200 invitati, in questo secondo
caso suggerisco le escort cards o almeno 2 tableau.
26
Taffetà ( tessuto ).
Il Taffetà è un tessuto di origine antica, e fa parte della "famiglia" dei tessuti di seta. Il suo nome deriva dalla parola
"taftah“che altro non è che il participio passato del verbo Tàftan che in persiano sta a significare "torcere, tessere,
intrecciare": è un errore utilizzare questo termine al posto di "tela", ma è comune che vengano confusi. Il taffetà è un
tessuto bellissimo, molto prezioso e di qualità: in seta, ha un'armatura in tela, una densità di ordito superiore a quella di
trama (trama e ordito sono l'insieme di fili che concorrono a formare un tessuto), l'aspetto è luminoso e lucido, la sua
struttura è quasi rigida ma allo stesso tempo il taffetà è molto leggero, ogni minimo movimento provoca un fruscio
caratteristico, è liscio e sostenuto. Quando i fili di trama ed ordito sono di colori diversi, il risultato è un tessuto cangiante
ed iridescente: può essere composto anche da fibre artificialie sintetiche.
27. W
Wedding Program.
Il libricinoche racchiude il programmadella cerimonia
E di tutto l’evento. Viene stampato anche a forma di ventaglio, palette,
Bag.
27
Matricionary di Mariagrazia Tarantino - Copyright graceevent.net
Welcome Hotel Bag.
Viene consegnata agli ospiti in Hotel e contiene
L’occorrenteper aiutare i propri ospiti a
Trascorrereil tempo come
Mappa dei luoghi di interesse sa visitare,
Kleenex, bottigliette d’acqua, Do not Disturb,
elenco numeri utili, ristoranti e locali.
28. Fonti
Le citazioni dei termini sono state tratte dalle seguenti fonti:
-Camicia e Cravatta di Simonetta Zamperlini http://camiciaecravatta.com ;
- Ti sposo io!!! Di Francesca De Rose - http://www.francescaderose.com ;
-Bon Ton di Lina Sotis;
- Il grande Libro delle composizioni floreali – L. Bocchi;
- La storia della Moda di A, Black e M. Garland;
- www.cakemania.it
Le immagini sono state tratte da:
-Graceevent - www.graceevent.net
- Luca’s foto Bottega di fotografia – www.lucas.it
- Pinterest in bacheche condivise – www.pinterest.com/graceevent
Ringrazio le fonti per il prezioso supporto e dedico questo eBook a tutti
I miei sposi che dal 2008 rendono così incredibilmente bella la mia attività
professionale.
A chi legge questo Glossario auguro di trarre idee, spunti e di far crescere
desiderio di approfondire gli infiniti temi del wedding,
e soprattutto auguro :
Felice Evento!
`tÜ|tzÜté|tgtÜtÇà|ÇÉ
Copyright Matricitionary by Mariagrazia Tarantino.
Per informazioni: online@graceevent.net
Pubblicazione Dicembre 2014
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