PRESENTAZIONE FONZIES - JEATOR definitiuva
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This document analyzes consumer insights and brand positioning for the snack brand Fonzies. It discusses two attitudes towards consuming Fonzies: for amusement or creative inspiration. It provides consumer insights such as facing life with a smile and disliking predictability. Market research shows areas where Fonzies has been seen online and on social media compared to competitors. The document also outlines brand messaging around creating personalized Fonzies for special moments.
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LC1Read What Factors Shape Perceptions on page 151 and then.docx
LC1:
Read " What Factors Shape Perceptions?" on page 151 and then complete Thinking activity 4.2 on page 152.
This is an opportunity for you to think about the unique "perception" of your perceiving lenses. Reflect on the elements in yourself and your personal history that you believe exert the strongest influence on the way you view the world.
Create a visual representation of the prescription of your perceiving leses, highlighting the unique factors that have contributed to your distinctive perspectives on the world.
WHAT FACTORS SHAPE PERCEPTIONS?
Your perceptions of the world are dramatically influenced by your past experiences: the way you were brought up, the relationships you have had, and your training and education. Every dimension of “who” you are is reflected in your perceiving lenses. It takes critical reflection to become aware of these powerful influences on our perceptions of the world and the beliefs we construct based on them.
Your special interests and areas of expertise also affect how you see the world. Consider the case of two people who are watching a football game. One person, who has very little understanding of football, sees merely a bunch of grown men hitting each other for no apparent reason. The other person, who loves football, sees complex play patterns, daring coaching strategies, effective blocking and tackling techniques, and zone defenses with “seams” that the receivers are trying to “split.” Both have their eyes focused on the same event, but they are perceiving two entirely different situations. Their perceptions differ because each person is actively selecting, organizing, and interpreting the available stimuli in different ways. The same is true of any situation in which you are perceiving something about which you have special knowledge or expertise. The following are examples:
•
A builder examining the construction of a new house
•
A music lover attending a concert
•
A naturalist experiencing the outdoors
•
A cook tasting a dish just prepared
•
A lawyer examining a contract
•
An art lover visiting a museum
Think about a special area of interest or expertise that you have and how your perceptions of that area differ from those of people who don't share your knowledge. Ask other class members about their areas of expertise. Notice how their perceptions of that area differ from your own because of their greater knowledge and experience.
In all these cases, the perceptions of the knowledgeable person differ substantially from the perceptions of the person who lacks knowledge of that area. Of course, you do not have to be an expert to have more fully developed perceptions. It is a matter of degree.
Thinking Activity 4.2
THINKING CRITICALLY ABOUT MY PERCEIVING LENSES
This is an opportunity for you to think about the unique “prescription” of your perceiving lenses. Reflect on the elements in yourself and your personal history that you believe exert the strongest influence on the way that you vie.
Evaluation Question 2
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Evaluation Question 2
My music magazine represents young people who enjoy partying and having a carefree lifestyle without portraying them as "drunken teenagers". It features a young musical talent to give its target audience, students living on a budget who see themselves as hedonists, a more positive profile beyond being seen as troublemakers. While some see today's youth as lazy and disrespectful, the magazine challenges this dominant view and represents its audience as young, fun-loving people who enjoy life and may have promising careers ahead of them.
Evaluation Question 2
My music magazine represents young people who enjoy partying and having a carefree lifestyle without portraying them as "drunken teenagers". It features a young musical talent to give its target audience, students living on a modest budget who see themselves as hedonists enjoying life, a more positive profile than the dominant view of youth as lazy and disrespectful. The magazine challenges stereotypes and presents an emergent view of teenagers as not all being the same and having talent and career potential.
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Poison That Kills The Dreams
Negativity is a poison that kills dreams and potential. It starts as negative thoughts that then turn into negative words and destructive criticism. If left unchecked, negativity can destroy a person's chances of achieving their goals and living up to their full potential. However, people can eliminate this poison by monitoring their thoughts and words for negativity, making a conscious effort to replace negative speech with positive language, and cultivating an attitude of gratitude. Shifting one's mindset from negative to positive through appreciating life's gifts and focusing on positives can help cut oneself free from the anchor of negativity.
Poison that kills_the_dreams
Negativity is a poison that kills dreams and cripples one's potential for success and achievement. It brings depression and other mental health issues. Repeated negative thinking destroys possibilities for greatness by convincing people they cannot achieve their goals. However, people can monitor their thoughts and words for negativity, make efforts to replace negative patterns with positive and grateful perspectives, and focus on their strengths to eliminate this poison from their mind and life. Positive thinking is empowering and contagious, allowing one to reach their dreams and influence others positively.
Poison that kills the dreams1
Negativity is a poison that kills dreams and cripples one's potential. It brings depression and other mental health issues. Repeated negative thinking destroys possibilities for greatness and success. To eliminate this poison, one must monitor their thoughts and words for negativity, make excuses, or complaints. One should cultivate a positive, inspiring vocabulary and express enthusiasm to influence others positively. Being grateful for gifts and focusing on positives in each situation can help shift one's thinking from negative to positive.
Positive Thinking
Negativity is a poison that kills dreams and cripples one's potential. It brings depression and other mental health issues. Repeatedly thinking negative thoughts destroys one's ability to achieve goals and succeed. However, people can eliminate this negativity by monitoring their thoughts and words, avoiding excuses, and speaking with passion and enthusiasm. Making a conscious effort to be grateful, focus on positives, and show appreciation can help shift one's mindset from negative to positive.
Poison That Kills The Dreams 102
Negativity is a poison that kills dreams and cripples one's potential. It brings depression and other mental health issues. Repeatedly thinking negative thoughts destroys one's ability to achieve goals and succeed. However, people can monitor their thoughts and words, replacing negative self-talk with positive language. Expressing gratitude, appreciation, and enthusiasm can shift one's mindset from negative to positive and empowering.
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1. The "Missing Youth" phase aims to raise awareness of the negative impacts of excessive social media use by staging a "kidnapping" of fictional teenagers whose only identity is their online behaviors.
2. The "Tracing Youth" phase launches an annual "Trace of Youth Day" to encourage teens to disconnect from screens and make meaningful memories with others that will mark their youth. On this day, Facebook will promote ways to document real-world interactions rather than online activities.
The overarching goal is to change teens' perception that their "real life" exists online by inspiring them to engage in offline
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Cultural awareness is important for understanding different perspectives and reducing cultural misunderstandings. Culture influences many aspects of life, including food, dress, social norms, and language. Being culturally aware involves learning about other cultures, being open-minded about cultural differences, and recognizing how culture shapes people's experiences. International students may experience culture shock when exposed to an unfamiliar culture due to differences in climate, rules, values, food, and social roles. Symptoms of culture shock include lethargy, boredom, withdrawal, homesickness, and irritability. People suffering from culture shock should be encouraged to socialize and talk about their feelings, and directed to support services if needed.
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This document discusses the value of life's meaningful moments and experiences. It argues that people should seek out experiences that excite their senses and satisfy their hearts. While technology allows people to witness many events, it risks making extraordinary moments seem ordinary. The document encourages reminding people that life's ordinary moments can make extraordinary ones more memorable, and that even routine activities can be meaningful with daring and boldness. It presents the goal of inspiring people to actively seek and appreciate life's experiential treasures.
LC1Read What Factors Shape Perceptions on page 151 and then.docx
LC1:
Read " What Factors Shape Perceptions?" on page 151 and then complete Thinking activity 4.2 on page 152.
This is an opportunity for you to think about the unique "perception" of your perceiving lenses. Reflect on the elements in yourself and your personal history that you believe exert the strongest influence on the way you view the world.
Create a visual representation of the prescription of your perceiving leses, highlighting the unique factors that have contributed to your distinctive perspectives on the world.
WHAT FACTORS SHAPE PERCEPTIONS?
Your perceptions of the world are dramatically influenced by your past experiences: the way you were brought up, the relationships you have had, and your training and education. Every dimension of “who” you are is reflected in your perceiving lenses. It takes critical reflection to become aware of these powerful influences on our perceptions of the world and the beliefs we construct based on them.
Your special interests and areas of expertise also affect how you see the world. Consider the case of two people who are watching a football game. One person, who has very little understanding of football, sees merely a bunch of grown men hitting each other for no apparent reason. The other person, who loves football, sees complex play patterns, daring coaching strategies, effective blocking and tackling techniques, and zone defenses with “seams” that the receivers are trying to “split.” Both have their eyes focused on the same event, but they are perceiving two entirely different situations. Their perceptions differ because each person is actively selecting, organizing, and interpreting the available stimuli in different ways. The same is true of any situation in which you are perceiving something about which you have special knowledge or expertise. The following are examples:
•
A builder examining the construction of a new house
•
A music lover attending a concert
•
A naturalist experiencing the outdoors
•
A cook tasting a dish just prepared
•
A lawyer examining a contract
•
An art lover visiting a museum
Think about a special area of interest or expertise that you have and how your perceptions of that area differ from those of people who don't share your knowledge. Ask other class members about their areas of expertise. Notice how their perceptions of that area differ from your own because of their greater knowledge and experience.
In all these cases, the perceptions of the knowledgeable person differ substantially from the perceptions of the person who lacks knowledge of that area. Of course, you do not have to be an expert to have more fully developed perceptions. It is a matter of degree.
Thinking Activity 4.2
THINKING CRITICALLY ABOUT MY PERCEIVING LENSES
This is an opportunity for you to think about the unique “prescription” of your perceiving lenses. Reflect on the elements in yourself and your personal history that you believe exert the strongest influence on the way that you vie.
Evaluation Question 2
My music magazine represents young people who enjoy partying and having a carefree lifestyle without portraying them as "drunken teenagers". It features a young musical talent to give its target audience, students living on a modest budget who see themselves as hedonists enjoying life, a more positive profile than the dominant view of youth as lazy and disrespectful. The magazine challenges stereotypes and presents an emergent view of teenagers as not all being the same and having talent and career potential.
Evaluation Question 2
My music magazine represents young people who enjoy partying and having a carefree lifestyle without portraying them as "drunken teenagers". It features a young musical talent to give its target audience, students living on a budget who see themselves as hedonists, a more positive profile beyond being seen as troublemakers. While some see today's youth as lazy and disrespectful, the magazine challenges this dominant view and represents its audience as young, fun-loving people who enjoy life and may have promising careers ahead of them.
Evaluation Question 2
My music magazine represents young people who enjoy partying and having a carefree lifestyle without portraying them as "drunken teenagers". It features a young musical talent to give its target audience, students living on a modest budget who see themselves as hedonists enjoying life, a more positive profile than the dominant view of youth as lazy and disrespectful. The magazine challenges stereotypes and presents an emergent view of teenagers as not all being the same and having talent and career potential.
Chinatown: My Cultural Experience
The author had a new cultural experience visiting Chinatown with their family. They tried hot pot cooking and shopping in a snack store. The hot pot experience was very different than what the author was used to, as they had to learn how to cook ingredients in a boiling broth at the table. Communicating was also difficult as staff spoke little English. Visiting the snack store introduced the author to unfamiliar foods. Overall, the experience gave the author insight into what it feels like to be in an unfamiliar culture with a different language. They realized the importance of having such experiences to develop empathy for those navigating a new culture.
Life Through A Lens
The document is a photo album created by the author to raise awareness about important social issues affecting young people like human rights, depression, addiction, and suicide. It contains a series of photographs taken by the author with short descriptions highlighting topics such as feeling broken and hopeless, isolation and loneliness, finding comfort in others, being on the edge of society, struggling with substance abuse, changing one's perspective, and seeking help. The overall message is one of hope and inspiration for those struggling to know there is always a way to feel better and they are not alone.
Toxic Personalities to Avoid
This document discusses different types of toxic personalities to avoid, including manipulative, narcissistic, negative, judgmental, dream-killing, insincere, disrespectful, and demanding people. It provides examples of how each type can negatively impact one's happiness, self-esteem, and overall well-being through manipulation, selfishness, constant criticism, lack of support, disrespect, and unrealistic expectations. The document suggests spending time with these types of toxic personalities can inadvertently influence one's own thoughts and behaviors if not avoided.
Think +Ve
Negativity is a poison that kills dreams and cripples one's potential for success and achievement. It brings depression and other mental health issues. Repeated negative thinking destroys possibilities for greatness by convincing people they cannot achieve their goals. However, people can monitor their thoughts and words for negativity, make efforts to replace negative patterns with positive and grateful perspectives, and focus on their strengths to eliminate this poison from their mind and life. Positive thinking is empowering and contagious, allowing one to reach their dreams and influence others positively.
Poison That Kills The Dreams
Negativity is a poison that kills dreams and potential. It starts as negative thoughts that then turn into negative words and destructive criticism. If left unchecked, negativity can destroy a person's chances of achieving their goals and living up to their full potential. However, people can eliminate this poison by monitoring their thoughts and words for negativity, making a conscious effort to replace negative speech with positive language, and cultivating an attitude of gratitude. Shifting one's mindset from negative to positive through appreciating life's gifts and focusing on positives can help cut oneself free from the anchor of negativity.
Poison that kills_the_dreams
Negativity is a poison that kills dreams and cripples one's potential for success and achievement. It brings depression and other mental health issues. Repeated negative thinking destroys possibilities for greatness by convincing people they cannot achieve their goals. However, people can monitor their thoughts and words for negativity, make efforts to replace negative patterns with positive and grateful perspectives, and focus on their strengths to eliminate this poison from their mind and life. Positive thinking is empowering and contagious, allowing one to reach their dreams and influence others positively.
Poison that kills the dreams1
Negativity is a poison that kills dreams and cripples one's potential. It brings depression and other mental health issues. Repeated negative thinking destroys possibilities for greatness and success. To eliminate this poison, one must monitor their thoughts and words for negativity, make excuses, or complaints. One should cultivate a positive, inspiring vocabulary and express enthusiasm to influence others positively. Being grateful for gifts and focusing on positives in each situation can help shift one's thinking from negative to positive.
Positive Thinking
Negativity is a poison that kills dreams and cripples one's potential. It brings depression and other mental health issues. Repeatedly thinking negative thoughts destroys one's ability to achieve goals and succeed. However, people can eliminate this negativity by monitoring their thoughts and words, avoiding excuses, and speaking with passion and enthusiasm. Making a conscious effort to be grateful, focus on positives, and show appreciation can help shift one's mindset from negative to positive.
Poison That Kills The Dreams 102
Negativity is a poison that kills dreams and cripples one's potential. It brings depression and other mental health issues. Repeatedly thinking negative thoughts destroys one's ability to achieve goals and succeed. However, people can monitor their thoughts and words, replacing negative self-talk with positive language. Expressing gratitude, appreciation, and enthusiasm can shift one's mindset from negative to positive and empowering.
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PRESENTAZIONE FONZIES - JEATOR definitiuva
- 2. TARGET «FUNNY LIVING PEOPLE» 2 different attitudes: Snack is used just to amuse other people Snack is used as a creative inspiration to share CLOW N JEATO R
- 3. CATEGORY MOTIVATOR: sharing a snack with people I love is a moment of creative and funny inspiration CONSUMER INSIGHT I face life with a smile because I think it’s easier and it allows me to kill boredom RELEVANT BRAND DIFFERENCE With «Pop-Fonzies» and «SelFonzies» I can have a creative and funny break because I can create it as I prefer
- 4. MY MOTTO You only live once, so don’t waste time being boring and ordinary THE BEST COMPLIMENT You are so original and you have a huge fantasy THE WORST INSULT You are so predictable I hate to be misundersto od
- 5. WHAT WE CHOSE TO ANALYZE PHYSICAL AVAILABILITY Situations/places in which Fonzies have been seen Fonzies presence on social networks Unwelcome aspects of the brand 25,8% have seen Fonzies on the Internet 19,6% Fonzies presence on social networks Flavor 18,8% Dirty hands 8,8% Smell 7,5%
- 6. MENTAL AVAILABILITY Images linked to the brand
- 7. PHYSICAL ACCESSIBILITY FONZIES VS COMPETITORS 0 10 20 30 40 50 FONZIES PRINGLES SAN CARLO 26% 29% 28% Situations/places in which brands have been seen - Internet
- 8. PHYSICAL ACCESSIBILITY FONZIES VS COMPETITORS 0 10 20 30 40 50 FONZIES PRINGLES SAN CARLO 20% 18% 17% Presence on Social Networks
- 9. PHYSICAL ACCESSIBILITY FONZIES VS COMPETITORS 0 10 20 30 40 50 FLAVOR DIRTY HANDS SMELL 18,8% 8,8% 7,5% UNWELCOME ASPECTS - FONZIES
- 10. MENTAL ACCESSIBILITY FONZIES CORRECT ASSOCIATION WITH THE BRAND 17.2 16.8 62.6 36.6 39.6 0 10 20 30 40 50 60 70 SPONSOR RECOGNITION AMICI FRANK MATANO FIRST MONSTER
- 12. 1 2 3 4
- 13. SELFONZIES • Supermarket • ADVs • social network • APP • AVERAGE: 2,94 € (1 pack, 75 gr) you pay for a special moment with your baby • SELFONZIES: you can do it, by yourself, special creative Fonzies PRODU CT PRICE PLACEPROMOTIO N
- 15. Pop Fonzies, Fonzies easy to go Average price: 2,49€ for 1 pack (composed by 3 minipacks x 25 gr) ADV’s Social Network APP Supermarket POPFONZIES
- 16. APP
- 17. APP CAMERA GAME
- 18. «Who will be the most Fonzies?» How to participate The game Prize #IAMTHEMOSTFONZIES