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Presented the article "A Strategy for Third-party Logistics Systems" by Kim et al., in the Advanced Strategic Management course.

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A STRATEGY FOR THIRD-PARTY LOGISTICS SYSTEMS: A CASE ANALYSIS USING THE BLUE OCEAN STRATEGY ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﺷ‬ ‫ﺨ‬ ‫ﺺ‬ ‫ﺛ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﺚ‬ ) ‫و‬ ‫ا‬ ‫ﺳ‬ ‫ﻄ‬ ‫ﻪ‬ ( : ‫ﺗ‬ ‫ﺠ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﻪ‬ ‫و‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ر‬ ‫د‬ ‫ي‬ ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ا‬ ‫ﻗ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻮ‬ ‫س‬ ‫آ‬ ‫ﺑ‬ ‫ﯽ‬
‫ﻣ‬ ‫ﻌ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﻪ‬ • One of today’s most frequently discussed topics in the business world is how to escape from the intense Red Ocean and how to create an uncontested Blue Ocean. • A case study of a third-party logistics provider (CPL), CJ-Global Logistics Service (CJ-GLS), to show how it aspires to be a leader. • In the newly introduced 3PL industry in South Korea. • CJ-GLS is a latecomer in the logistics industry, and its resources, such as the number of trucks and warehouses, are relatively small compared to those of established companies.
‫ﻣ‬ ‫ﻌ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﻪ‬ • But it has achieved a distinct competitive advantage through innovative information technology (ie, RFID — radio frequency identification), which has enabled it to create an uncontested market space, electronic logistics business. • Model based on an RFID-based, ubiquitous-oriented 3PL system. • One notable fact about CJ-GLS is that its swift growth comes not from attracting competitors' customers from the existing Red Ocean market but from creating a Blue Ocean market (3PL market) that ignores previously existing incumbents, as well as from constructing a new business. • Analyzed through a Four Actions Framework and characterized as Blue Ocean, this case study provides valuable information on how a company reinforces its competitive advantage from the Red Ocean as it transitions into the Blue Ocean by utilizing advanced information communication technologies.
‫ﻣ‬ ‫ﻘ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﻪ‬
• ‫ﯾ‬ ‫ﮏ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫ﻏ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﺐ‬ : ‫ر‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺖ‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ﺳ‬ ‫ﺎ‬ ‫س‬ ‫ﭼ‬ ‫ﮕ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﮕ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﺴ‬ ‫ﺐ‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﺳ‬ ‫ﻬ‬ ‫ﻢ‬ ‫ا‬ ‫ز‬ ‫ﻓ‬ ‫ﻀ‬ ‫ﺎ‬ ‫ي‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫ﺑ‬ ‫ﻮ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫ا‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﺶ‬ ‫ﺳ‬ ‫ﻬ‬ ‫ﻢ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫ﻫ‬ ‫ﻤ‬ ‫ﯿ‬ ‫ﺸ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﺠ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ا‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﺶ‬ ‫ﺳ‬ ‫ﻮ‬ ‫د‬ ‫ﻧ‬ ‫ﻤ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . • ‫د‬ ‫ر‬ ‫ﭼ‬ ‫ﻨ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ﺷ‬ ‫ﺮ‬ ‫ا‬ ‫ﯾ‬ ‫ﻄ‬ ‫ﯽ‬ ، ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ﭘ‬ ‫ﯿ‬ ‫ﺮ‬ ‫و‬ ‫ي‬ ‫ﺳ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻊ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺳ‬ ‫ﺨ‬ ‫ﺘ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﺆ‬ ‫ﺛ‬ ‫ﺮ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫و‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ر‬ ‫ر‬ ‫ﺷ‬ ‫ﺪ‬ ‫ﺟ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺪ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻧ‬ ‫ﺪ‬ ‫ر‬ ‫ت‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . • ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ا‬ ‫ﻗ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻮ‬ ‫س‬ ‫آ‬ ‫ﺑ‬ ‫ﯽ‬ : • ‫ا‬ ‫ﻟ‬ ‫ﮕ‬ ‫ﻮ‬ ‫ي‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻮ‬ ‫ا‬ ‫ر‬ ‫ﺗ‬ ‫ﻔ‬ ‫ﮑ‬ ‫ﺮ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ﯾ‬ ‫ﮏ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ﯾ‬ ‫ﺠ‬ ‫ﺎ‬ ‫د‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫و‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﻊ‬ ‫ﺟ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺪ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫ﮐ‬ ‫ﻪ‬ ‫د‬ ‫ر‬ ‫آ‬ ‫ن‬ ‫ﺗ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ﺿ‬ ‫ﺎ‬ ‫ا‬ ‫ﯾ‬ ‫ﺠ‬ ‫ﺎ‬ ‫د‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ‫ﻧ‬ ‫ﻪ‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﮑ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﺳ‬ ‫ﺮ‬ ‫آ‬ ‫ن‬ ‫ﻣ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ز‬ ‫ه‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ‫و‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﻋ‬ ‫ﺪ‬ ‫ه‬ ‫ر‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺖ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ر‬ ‫ﺑ‬ ‫ﻂ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫د‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻮ‬ ‫ر‬ ‫ا‬ ‫ﻟ‬ ‫ﻌ‬ ‫ﻤ‬ ‫ﻞ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﭼ‬ ‫ﮕ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﮕ‬ ‫ﯽ‬ ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ر‬ ‫ا‬ ‫ز‬ ‫ر‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺖ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺪ‬ ‫د‬ ‫ر‬ ‫ﻫ‬ ‫ﻤ‬ ‫ﺎ‬ ‫ن‬ ‫ﻓ‬ ‫ﻀ‬ ‫ﺎ‬ ‫ي‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﯾ‬ ‫ﺠ‬ ‫ﺎ‬ ‫د‬ ‫ﻓ‬ ‫ﻀ‬ ‫ﺎ‬ ‫ي‬ ‫ﺟ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺘ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ا‬ ‫ر‬ ‫ا‬ ‫ﺋ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ ‫ﮐ‬ ‫ﻪ‬ ‫د‬ ‫ر‬ ‫ﺻ‬ ‫ﻮ‬ ‫ر‬ ‫ت‬ ‫و‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ر‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺖ‬ ‫ﮐ‬ ‫ﻤ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﺪ‬ . ‫د‬ ‫ر‬ ‫ﺟ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﺪ‬ ‫و‬ ‫د‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﻌ‬ ‫ﺪ‬ ‫ا‬ ‫د‬ ‫ر‬ ‫ﻗ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ي‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ي‬ ‫و‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫د‬ ‫ا‬ ‫ر‬ ‫د‬ .
• ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻤ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﯿ‬ ‫ﮏ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫آ‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﯾ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ﺻ‬ ‫ﻠ‬ ‫ﯽ‬ ‫ﺗ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ ‫ﭘ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺎ‬ ‫ﻏ‬ ‫ﻞ‬ ‫ا‬ ‫ﻟ‬ ‫ﮑ‬ ‫ﺘ‬ ‫ﺮ‬ ‫و‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ) e- businesses ( ‫ﺗ‬ ‫ﺒ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﻞ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ، ‫و‬ ‫ﺗ‬ ‫ﻌ‬ ‫ﺪ‬ ‫ا‬ ‫د‬ ‫ز‬ ‫ﯾ‬ ‫ﺎ‬ ‫د‬ ‫ي‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻧ‬ ‫ﻮ‬ ‫آ‬ ‫و‬ ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﻪ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ر‬ ‫د‬ ‫ﭘ‬ ‫ﯿ‬ ‫ﺸ‬ ‫ﻨ‬ ‫ﻬ‬ ‫ﺎ‬ ‫د‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫ﮔ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ش‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺖ‬ ‫و‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺎ‬ ‫ﻏ‬ ‫ﻞ‬ ‫ا‬ ‫ﻟ‬ ‫ﮑ‬ ‫ﺘ‬ ‫ﺮ‬ ‫و‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﻄ‬ ‫ﺢ‬ ‫ﺟ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ، ‫ﻣ‬ ‫ﺪ‬ ‫ﻟ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ي‬ ‫ﺟ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺪ‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ) business models ( ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻻ‬ ‫ﯾ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺗ‬ ‫ﻮ‬ ‫ز‬ ‫ﯾ‬ ‫ﻊ‬ ‫ﮐ‬ ‫ﻤ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﻤ‬ ‫ﺮ‬ ‫ا‬ ‫ه‬ ‫آ‬ ‫و‬ ‫ر‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﺠ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ا‬ ‫ﯾ‬ ‫ﺠ‬ ‫ﺎ‬ ‫د‬ ‫ا‬ ‫ﻧ‬ ‫ﻮ‬ ‫ا‬ ‫ع‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ﺷ‬ ‫ﺒ‬ ‫ﮑ‬ ‫ﻪ‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﺸ‬ ‫ﺎ‬ ‫ن‬ ‫ر‬ ‫ا‬ ‫ا‬ ‫د‬ ‫ا‬ ‫ر‬ ‫ه‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫ﻧ‬ ‫ﺪ‬ ، ‫ﺷ‬ ‫ﺮ‬ ‫و‬ ‫ع‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺮ‬ ‫و‬ ‫ن‬ ‫ﺳ‬ ‫ﭙ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫ﺑ‬ ‫ﺨ‬ ‫ﺸ‬ ‫ﯽ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﻤ‬ ‫ﺎ‬ ‫م‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﮑ‬ ‫ﺮ‬ ‫د‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ 3PL ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫ﻧ‬ ‫ﺪ‬ ‫ﮐ‬ ‫ﻪ‬ ‫د‬ ‫ر‬ ‫ز‬ ‫ﻣ‬ ‫ﯿ‬ ‫ﻨ‬ ‫ﻪ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ، ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ، ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫د‬ ‫ا‬ ‫ر‬ ‫ي‬ ، ‫ا‬ ‫د‬ ‫ﻏ‬ ‫ﺎ‬ ‫م‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﺑ‬ ‫ﺮ‬ ‫ي‬ ، ‫ﺗ‬ ‫ﻮ‬ ‫ز‬ ‫ﯾ‬ ‫ﻊ‬ ، ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫و‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﺘ‬ ‫ﺨ‬ ‫ﺼ‬ ‫ﺺ‬ ‫و‬ ‫ﺧ‬ ‫ﺒ‬ ‫ﺮ‬ ‫ه‬ ‫ﻫ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﻣ‬ ‫ﺒ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ • ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﻣ‬ ‫ﺒ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺖ‬ • ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﺪ‬ ‫د‬ ‫ر‬ ‫ﺗ‬ ‫ﻌ‬ ‫ﺪ‬ ‫ا‬ ‫د‬ ‫ﮐ‬ ‫ﻢ‬ • ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫ﺻ‬ ‫ﻔ‬ ‫ﺮ‬ ) zero-inventory (
• CJ-Global Logistics Service (CJ-GLS) ‫د‬ ‫ر‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﺖ‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﮐ‬ ‫ﺮ‬ ‫ه‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﺗ‬ ‫ﺎ‬ ‫ز‬ ‫ه‬ ‫و‬ ‫ا‬ ‫ر‬ ‫د‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ، ‫ا‬ ‫ﻣ‬ ‫ﺎ‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ﺑ‬ ‫ﺘ‬ ‫ﺪ‬ ‫ا‬ ‫و‬ ‫ا‬ ‫ر‬ ‫د‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﺖ‬ 3PL ‫ﺷ‬ ‫ﺪ‬ ‫و‬ ‫ﺑ‬ ‫ﺰ‬ ‫ر‬ ‫ﮔ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﭘ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﮕ‬ ‫ﺎ‬ ‫ه‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫ر‬ ‫ا‬ ‫د‬ ‫ر‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫د‬ ‫ا‬ ‫ر‬ ‫د‬ . • ‫ﻣ‬ ‫ﻮ‬ ‫ﻓ‬ ‫ﻘ‬ ‫ﯿ‬ ‫ﺖ‬ CJ-GLS ‫ﺑ‬ ‫ﻪ‬ ‫د‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﻞ‬ ‫د‬ ‫ا‬ ‫ﺷ‬ ‫ﺘ‬ ‫ﻦ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻞ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ، ‫ﺗ‬ ‫ﺤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻞ‬ ‫د‬ ‫ﻗ‬ ‫ﯿ‬ ‫ﻖ‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ز‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫و‬ ‫ﺗ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﺧ‬ ‫ﺖ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫آ‬ ‫ن‬ LIS) ( ‫ﺣ‬ ‫ﺎ‬ ‫ﺻ‬ ‫ﻞ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • CJ-GLS ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﺗ‬ ‫ﺒ‬ ‫ﻪ‬ ‫د‬ ‫ﻫ‬ ‫ﻢ‬ ‫د‬ ‫ر‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﺖ‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﮐ‬ ‫ﺮ‬ ‫ه‬ ، ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻌ‬ ‫ﻪ‬ LIS ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ﺳ‬ ‫ﺎ‬ ‫س‬ ‫ﺷ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﻓ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﺲ‬ ‫ر‬ ‫ا‬ ‫د‬ ‫ﯾ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﯽ‬ RFID) ( ‫ﺑ‬ ‫ﺎ‬ ‫ﻫ‬ ‫ﻤ‬ ‫ﮑ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫د‬ ‫ه‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻌ‬ ‫ﻪ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫و‬ ‫ﺗ‬ ‫ﯿ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻘ‬ ‫ﯿ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﯽ‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﻪ‬ ‫د‬ ‫ا‬ ‫ﻧ‬ ‫ﺸ‬ ‫ﮕ‬ ‫ﺎ‬ ‫ه‬ ‫ﮐ‬ ‫ﺮ‬ ‫ه‬ ‫ﺟ‬ ‫ﻨ‬ ‫ﻮ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﻓ‬ ‫ﻘ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ا‬ ‫ﻧ‬ ‫ﺠ‬ ‫ﺎ‬ ‫م‬ ‫د‬ ‫ا‬ ‫د‬ . • ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ا‬ ‫ﻗ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻮ‬ ‫س‬ ‫آ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﻪ‬ ‫و‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﺪ‬ ‫ل‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ، CJ-GLS ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ا‬ ‫ر‬ ‫ز‬ ‫ﺷ‬ ‫ﻤ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ي‬ ‫د‬ ‫ر‬ ‫ﻣ‬ ‫ﻮ‬ ‫ر‬ ‫د‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﮑ‬ ‫ﻪ‬ ‫ﭼ‬ ‫ﮕ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﻪ‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ر‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺘ‬ ‫ﯽ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ﻗ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻮ‬ ‫س‬ ‫ﺳ‬ ‫ﺮ‬ ‫خ‬ ‫ﺗ‬ ‫ﻘ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ ‫د‬ ‫ر‬ ‫ﺣ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ﻓ‬ ‫ﻦ‬ ‫آ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺳ‬ ‫ﻤ‬ ‫ﺖ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ا‬ ‫ﻗ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻮ‬ ‫س‬ ‫آ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺣ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ .
1.THE FIRST MOVER: CJ-GLS ‫ﭘ‬ ‫ﯿ‬ ‫ﺸ‬ ‫ﺮ‬ ‫و‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬
‫ﻣ‬ ‫ﻘ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ا‬ ‫ي‬ ‫ﺑ‬ ‫ﺮ‬ CJ-GLS • CJ-GLS ‫ﺑ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﺮ‬ ‫و‬ ‫ع‬ ‫ﻓ‬ ‫ﻌ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻋ‬ ‫ﻨ‬ ‫ﻮ‬ ‫ا‬ ‫ن‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻌ‬ ‫ﻪ‬ ‫ا‬ ‫ز‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺴ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﮓ‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ 1988 ، ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ا‬ ‫و‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ 1991 ‫ﯾ‬ ‫ﮏ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ ‫ا‬ ‫ز‬ ‫ﻣ‬ ‫ﺘ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ﻃ‬ ‫ﻊ‬ ) cross-docking ( ‫ر‬ ‫ا‬ ‫د‬ ‫ر‬ ‫ﮐ‬ ‫ﺮ‬ ‫ه‬ ‫ﺟ‬ ‫ﻨ‬ ‫ﻮ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ا‬ ‫ﺗ‬ ‫ﺨ‬ ‫ﺎ‬ ‫ذ‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ، LIS ‫ر‬ ‫ا‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ 1994 ‫ﺳ‬ ‫ﺎ‬ ‫ﺧ‬ ‫ﺖ‬ ‫و‬ ‫ﺗ‬ ‫ﺪ‬ ‫ا‬ ‫ر‬ ‫ﮐ‬ ‫ﺎ‬ ‫ت‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﺣ‬ ‫ﻠ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ 1996 ‫ﻣ‬ ‫ﻌ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ • ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ 1998 ، ‫ﺳ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫و‬ ‫و‬ ‫ا‬ ‫ﺣ‬ ‫ﺪ‬ ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻊ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺴ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﮓ‬ ، ‫ﻧ‬ ‫ﺎ‬ ‫م‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻪ‬ CJ-GLS ‫ﺗ‬ ‫ﻐ‬ ‫ﯿ‬ ‫ﯿ‬ ‫ﺮ‬ ‫د‬ ‫ا‬ ‫د‬ ‫و‬ ‫ﺟ‬ ‫ﺪ‬ ‫ا‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻋ‬ ‫ﺮ‬ ‫ﺿ‬ ‫ﻪ‬ ‫ا‬ ‫و‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﻪ‬ ‫ﺳ‬ ‫ﻬ‬ ‫ﺎ‬ ‫م‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﺘ‬ ‫ﺸ‬ ‫ﺮ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ 1998 ‫آ‬ ‫ﻏ‬ ‫ﺎ‬ ‫ز‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ . • ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ 3PL ، ‫ﺑ‬ ‫ﺰ‬ ‫ر‬ ‫ﮔ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﺑ‬ ‫ﺨ‬ ‫ﺶ‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ، ‫ﭘ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺘ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫ا‬ ‫ﻧ‬ ‫ﺠ‬ ‫ﺎ‬ ‫م‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ ‫و‬ ‫ﺷ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ا‬ ‫د‬ ‫ﻏ‬ ‫ﺎ‬ ‫م‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﺑ‬ ‫ﺮ‬ ‫ي‬ ، ‫ﺗ‬ ‫ﻮ‬ ‫ز‬ ‫ﯾ‬ ‫ﻊ‬ ، ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ، ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫د‬ ‫ا‬ ‫ر‬ ‫ي‬ ، ‫ﻣ‬ ‫ﺎ‬ ‫ر‬ ‫ك‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﺼ‬ ‫ﻮ‬ ‫ﻻ‬ ‫ت‬ ، ‫ﺑ‬ ‫ﺮ‬ ‫ﭼ‬ ‫ﺴ‬ ‫ﺐ‬ ‫ز‬ ‫د‬ ‫ن‬ ، ‫ﺑ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ي‬ ‫و‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ش‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ .
• ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ CJ-GLS ‫ﺑ‬ ‫ﻪ‬ ‫د‬ ‫و‬ ‫ﺻ‬ ‫ﻮ‬ ‫ر‬ ‫ت‬ ‫ﻫ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﺪ‬ : • ‫ﮔ‬ ‫ﺮ‬ ‫و‬ ‫ه‬ ‫ا‬ ‫و‬ ‫ل‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﻫ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫د‬ ‫ا‬ ‫ر‬ ‫ﻧ‬ ‫ﺪ‬ ‫ا‬ ‫ﻣ‬ ‫ﺎ‬ ‫ا‬ ‫ز‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻋ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﯽ‬ 3PL ‫و‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ا‬ ‫ﻟ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﻠ‬ ‫ﯽ‬ CJ-GLS ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ﮔ‬ ‫ﺮ‬ ‫و‬ ‫ه‬ ‫د‬ ‫و‬ ‫م‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺎ‬ ‫ر‬ ‫ﺗ‬ ‫ﺎ‬ ‫پ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺑ‬ ‫ﺪ‬ ‫و‬ ‫ن‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ﺷ‬ ‫ﺎ‬ ‫ن‬ ‫ﻫ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﮐ‬ ‫ﻪ‬ ‫ا‬ ‫ز‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ 3PL ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ B2B ‫و‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ ‫ﺑ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﮐ‬ ‫ﻮ‬ ‫ﭼ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ B2C ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫ﻫ‬ ‫ﺎ‬ ‫ا‬ ‫ز‬ 220 ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ا‬ ‫ز‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﻊ‬ ‫ﻣ‬ ‫ﺨ‬ ‫ﺘ‬ ‫ﻠ‬ ‫ﻒ‬ ‫ا‬ ‫ز‬ ‫ﺟ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﻪ‬ ‫د‬ ‫ا‬ ‫ر‬ ‫و‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫ي‬ ، ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ﻏ‬ ‫ﺬ‬ ‫ا‬ ‫ﯾ‬ ‫ﯽ‬ ، ‫ﺷ‬ ‫ﯿ‬ ‫ﻤ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫و‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻟ‬ ‫ﮑ‬ ‫ﺘ‬ ‫ﺮ‬ ‫و‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﺗ‬ ‫ﺸ‬ ‫ﮑ‬ ‫ﯿ‬ ‫ﻞ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ . • ‫ﺑ‬ ‫ﺮ‬ ‫ﺧ‬ ‫ﯽ‬ ‫ا‬ ‫ز‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ن‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ا‬ ‫ﻟ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﻠ‬ ‫ﯽ‬ CJ-GLS ‫ﺷ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﺳ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﯽ‬ ، ‫ﻧ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ل‬ ‫ﭘ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﮏ‬ ، ‫ﻟ‬ ‫ﮕ‬ ‫ﻮ‬ ، ‫ﻧ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻠ‬ ‫ﻪ‬ ‫و‬ ‫ا‬ُ ‫ﺳ‬ ‫ﺮ‬ ‫ا‬ ‫م‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﻠ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ﻫ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﺪ‬ .
• ‫ﺟ‬ ‫ﺪ‬ ‫و‬ ‫ل‬ ‫ز‬ ‫ﯾ‬ ‫ﺮ‬ ‫ر‬ ‫ﺷ‬ ‫ﺪ‬ ‫د‬ ‫ر‬ ‫آ‬ ‫ﻣ‬ ‫ﺪ‬ CJ-GLS ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﺸ‬ ‫ﺎ‬ ‫ن‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ . • ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ر‬ ‫ﻗ‬ ‫ﻢ‬ ‫ا‬ ‫ز‬ 138.6 ‫ﻣ‬ ‫ﯿ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻮ‬ ‫ن‬ ‫د‬ ‫ﻻ‬ ‫ر‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ 2000 ‫ﺑ‬ ‫ﻪ‬ 378 ‫ﻣ‬ ‫ﯿ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻮ‬ ‫ن‬ ‫د‬ ‫ﻻ‬ ‫ر‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ 2004 ‫ا‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﺶ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﺖ‬ ، ‫ﮐ‬ ‫ﻪ‬ CJ- GLS ‫ر‬ ‫ا‬ ‫د‬ ‫ر‬ ‫ر‬ ‫د‬ ‫ه‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﺗ‬ ‫ﺮ‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ 3PL ‫و‬ ‫ر‬ ‫ﺗ‬ ‫ﺒ‬ ‫ﻪ‬ ‫ﭼ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ر‬ ‫م‬ ‫د‬ ‫ر‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ ‫ﺑ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ﮐ‬ ‫ﻮ‬ ‫ﭼ‬ ‫ﮏ‬ ) small parcel service ( ‫ﻗ‬ ‫ﺮ‬ ‫ا‬ ‫ر‬ ‫د‬ ‫ا‬ ‫د‬ . 524 C. Kim et al. / Omega 36 (2008) 522–534 Table 1 CJ-GLS’s sales revenue (unit: $ million) Service Year 2000 2001 2002 2003 2004 2005a Small parcel service 18.2 58.9 111.2 132.4 139.3 154 3PL 120.4 132.2 158.6 201.3 238.7 295.5 Total 138.6 191.1 269.8 333.7 378.0 449.5 aEstimation.
• ‫ﺷ‬ ‫ﮑ‬ ‫ﻞ‬ ‫و‬ ‫ﺟ‬ ‫ﺪ‬ ‫و‬ ‫ل‬ ‫ز‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫ﮐ‬ ‫ﺮ‬ ‫ه‬ ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﺸ‬ ‫ﺎ‬ ‫ن‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ . Fig. 1. Korean logistics market. * All costs incurred from international logistics are regarded as outsource logistics operations. Table 2 Sales revenue of the major Korean logistics service providers in 2004 Company Sales ($Mil) Growth rate (%) Investment ($Mil) Growth rate (%) Daehan Tongwoon 1100 0 55 0 Hansol CSN 380 18 5 10 Hanjin 680 11.1 64.2 9.3 Hanjin Haewoon 5625 6 250.8 71 Hyundai Taekbae 430 10 21.5 65.4 CJ-GLS 378 24 30 200 KC-TC 134.6 17 N/A N/A ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫ﺗ‬ ‫ﺪ‬ ‫ا‬ ‫ر‬ ‫ﮐ‬ ‫ﺎ‬ ‫ت‬ ‫ﮐ‬ ‫ﺮ‬ ‫ه‬ ‫ا‬ ‫ي‬ . * ‫ﮐ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﯽ‬ ‫ا‬ ‫ز‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ا‬ ‫ﻟ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﻠ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻋ‬ ‫ﻨ‬ ‫ﻮ‬ ‫ا‬ ‫ن‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﺮ‬ ‫و‬ ‫ن‬ ‫ﺳ‬ ‫ﭙ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫د‬ ‫ر‬ ‫ﻧ‬ ‫ﻈ‬ ‫ﺮ‬ ‫ﮔ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . $Million 65,960 55,700 19,040 29,300 ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫د‬ ‫ا‬ ‫ﺧ‬ ‫ﻠ‬ ‫ﯽ‬ ) 77.6 ٪ ( ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ا‬ ‫ﻟ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﻠ‬ ‫ﯽ‬ ) 22.4 ٪ ( ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﻣ‬ ‫ﺘ‬ ‫ﻌ‬ ‫ﻠ‬ ‫ﻖ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ) 65.5 ٪ ( ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﺮ‬ ‫و‬ ‫ن‬ ‫ﺳ‬ ‫ﭙ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ) 34.5 ٪ ( ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫د‬ ‫ا‬ ‫ﺧ‬ ‫ﻠ‬ ‫ﯽ‬ 10280 ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ا‬ ‫ﻟ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﻠ‬ ‫ﯽ‬ 19040 3PL 1400 ‫ﺗ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﻞ‬ ‫ﺑ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ﮐ‬ ‫ﻮ‬ ‫ﭼ‬ ‫ﮏ‬ 1350 ‫ﻣ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻘ‬ ‫ﯽ‬ 7510 ‫ﻓ‬ ‫ﺮ‬ ‫و‬ ‫ش‬ ‫ﮐ‬ ‫ﻞ‬ ‫ا‬ ‫ر‬ ‫ا‬ ‫ﺋ‬ ‫ﻪ‬ ‫د‬ ‫ﻫ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﮔ‬ ‫ﺎ‬ ‫ن‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﺪ‬ ‫ه‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ 3PL ‫ﮐ‬ ‫ﺮ‬ ‫ه‬ ‫ا‬ ‫ي‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﻞ‬ 6060 ‫ذ‬ ‫ﺧ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ه‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫ي‬ 368 ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ي‬ / ‫ﺗ‬ ‫ﺨ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻪ‬ 436 ‫ﺑ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ي‬ 563 ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ 83 ‫د‬ ‫ر‬ ‫آ‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﻓ‬ ‫ﺮ‬ ‫و‬ ‫ش‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫ا‬ ‫ﺋ‬ ‫ﻪ‬ ‫د‬ ‫ﻫ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﮔ‬ ‫ﺎ‬ ‫ن‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﺪ‬ ‫ه‬ ‫ﮐ‬ ‫ﺮ‬ ‫ه‬ ‫ا‬ ‫ي‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ 2004
1 1. . ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ CJ-GLS
• ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ز‬ ‫ﻓ‬ ‫ﻀ‬ ‫ﺎ‬ ‫ي‬ ‫ﻓ‬ ‫ﯿ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﭘ‬ ‫ﯿ‬ ‫ﺸ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﺘ‬ ‫ﻪ‬ ، ‫ﺻ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﺖ‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ر‬ ‫ا‬ ‫ا‬ ‫ز‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﺖ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺘ‬ ‫ﻤ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺰ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ ، ‫ﺟ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ت‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻃ‬ ‫ﻮ‬ ‫ر‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﺪ‬ ‫ه‬ ‫د‬ ‫ر‬ ‫ﻣ‬ ‫ﺮ‬ ‫ا‬ ‫ﮐ‬ ‫ﺰ‬ ‫و‬ ‫ﺗ‬ ‫ﺄ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺎ‬ ‫ت‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﺪ‬ ‫ي‬ ‫ا‬ ‫ﻧ‬ ‫ﺠ‬ ‫ﺎ‬ ‫م‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . • ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﺣ‬ ‫ﺎ‬ ‫ل‬ ، ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫د‬ ‫ر‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﻓ‬ ‫ﻀ‬ ‫ﺎ‬ ‫ي‬ ‫ﻓ‬ ‫ﯿ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﭼ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﺑ‬ ‫ﻌ‬ ‫ﺪ‬ ‫ي‬ ‫ﻣ‬ ‫ﺘ‬ ‫ﺸ‬ ‫ﮑ‬ ‫ﻞ‬ ‫ا‬ ‫ز‬ ‫د‬ ‫ﻓ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﻣ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺰ‬ ‫ي‬ ، ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ، ‫ا‬ ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫د‬ ‫ﺣ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻞ‬ ‫و‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫ا‬ ‫ﻧ‬ ‫ﺠ‬ ‫ﺎ‬ ‫م‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . • ‫ا‬ ‫ز‬ ‫آ‬ ‫ﻧ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﭘ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ا‬ ‫ﺟ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ت‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﻬ‬ ‫ﻢ‬ ‫د‬ ‫ر‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﺗ‬ ‫ﺒ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ، LIS ‫د‬ ‫ر‬ CJ- GLS ‫ا‬ ‫ز‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ت‬ ‫ا‬ ‫ﻟ‬ ‫ﮑ‬ ‫ﺘ‬ ‫ﺮ‬ ‫و‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﭘ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ، LIS ‫ﺑ‬ ‫ﻪ‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ت‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﻠ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﭘ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ، LIS ‫ﺑ‬ ‫ﻪ‬ LIS ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ر‬ ‫ﺗ‬ ‫ﮑ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫ﺷ‬ ‫ﮑ‬ ‫ﻞ‬ ‫ز‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﭘ‬ ‫ﯿ‬ ‫ﺸ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﺖ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻌ‬ ‫ﻪ‬ CJ-GLS LIS ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﺸ‬ ‫ﺎ‬ ‫ن‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ .
• J-GLS ‫ا‬ ‫ز‬ ‫ﻧ‬ ‫ﺎ‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ا‬ ‫ر‬ ‫ا‬ ‫ﺋ‬ ‫ﻪ‬ ‫د‬ ‫ﻫ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﮔ‬ ‫ﺎ‬ ‫ن‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﮐ‬ ‫ﺮ‬ ‫ه‬ ‫ا‬ ‫ي‬ ‫ﮐ‬ ‫ﻪ‬ ‫ر‬ ‫ا‬ ‫ه‬ ‫ﺣ‬ ‫ﻞ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺧ‬ ‫ﺎ‬ ‫ر‬ ‫ﺟ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺪ‬ ‫و‬ ‫ن‬ ‫آ‬ ‫ز‬ ‫ﻣ‬ ‫ﻮ‬ ‫ن‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﮐ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻼ‬ ً ‫ﻣ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﺐ‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫و‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﺗ‬ ‫ﻄ‬ ‫ﺒ‬ ‫ﯿ‬ ‫ﻖ‬ ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ ، ‫د‬ ‫ر‬ ‫س‬ ‫آ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺧ‬ ‫ﺖ‬ . • ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺟ‬ ‫ﻠ‬ ‫ﻮ‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ي‬ ‫ا‬ ‫ز‬ ‫ﭼ‬ ‫ﻨ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ا‬ ‫ﺷ‬ ‫ﺘ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﯽ‬ ، CJ-GLS ‫ا‬ ‫ز‬ ‫ﻃ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻖ‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﺧ‬ ‫ﻮ‬ ‫ا‬ ‫ﻫ‬ ‫ﺮ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ، ، CJ Systems ‫ﯾ‬ ‫ﮏ‬ ‫ر‬ ‫و‬ ‫ﯾ‬ ‫ﮑ‬ ‫ﺮ‬ ‫د‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻌ‬ ‫ﻪ‬ ‫د‬ ‫ر‬ ‫و‬ ‫ﻧ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻤ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﯽ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫د‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ل‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ . • ‫ﺗ‬ ‫ﻼ‬ ‫ش‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫د‬ ‫ر‬ ‫ك‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﯿ‬ ‫ﺪ‬ ‫ا‬ ‫ﻧ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻋ‬ ‫ﺚ‬ ‫ﮐ‬ ‫ﺎ‬ ‫ﻫ‬ ‫ﺶ‬ ‫ﺧ‬ ‫ﻄ‬ ‫ﺎ‬ ‫ي‬ ‫ﻃ‬ ‫ﺮ‬ ‫ا‬ ‫ﺣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫و‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻋ‬ ‫ﺚ‬ ‫ا‬ ‫ﯾ‬ ‫ﺠ‬ ‫ﺎ‬ ‫د‬ ‫ﺗ‬ ‫ﻌ‬ ‫ﺎ‬ ‫ر‬ ‫ض‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫و‬ ‫ا‬ ‫ﻗ‬ ‫ﻌ‬ ‫ﯽ‬ ‫و‬ ‫ﺟ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ن‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ، ‫ﺑ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﺠ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﻬ‬ ‫ﺒ‬ ‫ﻮ‬ ‫د‬ ‫ﮐ‬ ‫ﯿ‬ ‫ﻔ‬ ‫ﯿ‬ ‫ﺖ‬ IS ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . • ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫د‬ ‫ا‬ ‫ﻧ‬ ‫ﺶ‬ ‫ﻣ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﻮ‬ ‫ط‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻌ‬ ‫ﻪ‬ LIS ، CJ-GLS ‫ﺣ‬ ‫ﺘ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﺮ‬ ‫ي‬ NELS ) ‫ﯾ‬ ‫ﮏ‬ ‫ر‬ ‫ا‬ ‫ه‬ ‫ﺣ‬ ‫ﻞ‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﺮ‬ ‫ه‬ ‫ا‬ ‫ي‬ ( ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﺰ‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫و‬ ‫ﺧ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ه‬ ‫ا‬ ‫ي‬ ‫د‬ ‫ر‬ ‫ز‬ ‫ﻣ‬ ‫ﯿ‬ ‫ﻨ‬ ‫ﻪ‬ ‫ﻃ‬ ‫ﺮ‬ ‫ا‬ ‫ﺣ‬ ‫ﯽ‬ ‫و‬ ‫ا‬ ‫ﺟ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ LIS ‫ا‬ ‫ر‬ ‫ا‬ ‫ﺋ‬ ‫ﻪ‬ ‫د‬ ‫ا‬ ‫د‬ .
.1 2 . ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ا‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﯽ‬ : OMS ،TPS ‫و‬ WMS
‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ا‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﯽ‬ : OMS ،TPS ‫و‬ WMS • ‫ا‬ ‫ز‬ ‫ا‬ ‫ﺑ‬ ‫ﺘ‬ ‫ﺪ‬ ‫ا‬ ‫ي‬ ‫و‬ ‫ر‬ ‫و‬ ‫د‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ ، CJ-GLS ‫ﺑ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﻈ‬ ‫ﻮ‬ ‫ر‬ ‫ا‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﺶ‬ ‫ﺷ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﮕ‬ ‫ﯽ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫د‬ ‫ر‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﺖ‬ 3PL ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﯾ‬ ‫ﺠ‬ ‫ﺎ‬ ‫د‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ت‬ ‫ﮐ‬ ‫ﺴ‬ ‫ﺐ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫د‬ ‫ر‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻊ‬ ‫و‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ 3PL ‫ر‬ ‫ا‬ ‫ﻫ‬ ‫ﺪ‬ ‫ف‬ ‫ﻗ‬ ‫ﺮ‬ ‫ا‬ ‫ر‬ ‫د‬ ‫ا‬ ‫د‬ . • ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﺸ‬ ‫ﮑ‬ ‫ﯿ‬ ‫ﻞ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫ا‬ ‫ز‬ : • ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ش‬ OMS ) order management systems ( • ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ WMS ) warehouse management systems ( • ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ TMS ) transport management systems (
• OMS ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ﺳ‬ ‫ﺎ‬ ‫س‬ ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﮐ‬ ‫ﺴ‬ ‫ﺐ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫د‬ ‫ر‬ ‫ﻣ‬ ‫ﻮ‬ ‫ر‬ ‫د‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ش‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ، ‫ﻣ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ا‬ ‫ﺧ‬ ‫ﺘ‬ ‫ﺼ‬ ‫ﺎ‬ ‫ص‬ ‫و‬ ‫ﻗ‬ ‫ﺮ‬ ‫ا‬ ‫ر‬ ‫د‬ ‫ا‬ ‫د‬ ‫ن‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ﺷ‬ ‫ﺎ‬ ‫ت‬ ‫د‬ ‫ر‬ ‫ز‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﺐ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﺧ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﺻ‬ ‫ﻠ‬ ‫ﯽ‬ ‫آ‬ ‫ن‬ ‫ﻋ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﺗ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ا‬ ‫ز‬ ‫د‬ ‫ر‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﺖ‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ش‬ ، ‫ر‬ ‫د‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ش‬ ، ‫ﺗ‬ ‫ﺠ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﻪ‬ ‫و‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻞ‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﮑ‬ ‫ﺮ‬ ‫د‬ ‫و‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﺪ‬ ‫ﮔ‬ ‫ﺰ‬ ‫ا‬ ‫ر‬ ‫ش‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﻗ‬ ‫ﺖ‬ . ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ش‬ ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻧ‬ ‫ﻤ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﮔ‬ ‫ﺎ‬ ‫ن‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺮ‬ ‫ا‬ ‫ﮐ‬ ‫ﺰ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ز‬ ‫ﯾ‬ ‫ﻊ‬ ‫ا‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﺪ‬ . • ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﮑ‬ ‫ﺮ‬ ‫د‬ ‫ا‬ ‫ﺻ‬ ‫ﻠ‬ ‫ﯽ‬ WMS ‫ﮐ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﻪ‬ OMS ‫و‬ TMS ‫ﭘ‬ ‫ﯿ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﺪ‬ ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ، ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫ا‬ ‫ز‬ ‫ﻃ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻖ‬ ‫ر‬ ‫د‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺣ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﺼ‬ ‫ﻮ‬ ‫ﻻ‬ ‫ت‬ ، ‫ذ‬ ‫ﺧ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ه‬ ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫د‬ ‫ر‬ ‫ﯾ‬ ‫ﮏ‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ، ‫ﺑ‬ ‫ﻪ‬ ‫ا‬ ‫ﺷ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ك‬ ‫ﮔ‬ ‫ﺬ‬ ‫ا‬ ‫ر‬ ‫ي‬ ‫د‬ ‫ﻗ‬ ‫ﯿ‬ ‫ﻖ‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫و‬ ‫ﻫ‬ ‫ﺪ‬ ‫ا‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﺣ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﮐ‬ ‫ﺎ‬ ‫ﻻ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ﺳ‬ ‫ﺎ‬ ‫س‬ ‫ﺿ‬ ‫ﺮ‬ ‫و‬ ‫ر‬ ‫ت‬ ‫ﻓ‬ ‫ﻀ‬ ‫ﺎ‬ ، ‫ﺗ‬ ‫ﺠ‬ ‫ﻬ‬ ‫ﯿ‬ ‫ﺰ‬ ‫ا‬ ‫ت‬ ، ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫و‬ ‫ﭘ‬ ‫ﺮ‬ ‫ﺳ‬ ‫ﻨ‬ ‫ﻞ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • TMS ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﻞ‬ ‫د‬ ‫ﻗ‬ ‫ﯿ‬ ‫ﻖ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ش‬ ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ﺑ‬ ‫ﻪ‬ WMS ‫و‬ OMS ‫ﻣ‬ ‫ﺘ‬ ‫ﺼ‬ ‫ﻞ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫و‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻪ‬ ‫ا‬ ‫ﺷ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ك‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮔ‬ ‫ﺬ‬ ‫ا‬ ‫ر‬ ‫د‬ . • ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﮑ‬ ‫ﺮ‬ ‫د‬ ‫ا‬ ‫ﺻ‬ ‫ﻠ‬ ‫ﯽ‬ TMS ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﻓ‬ ‫ﺎ‬ ‫ﮐ‬ ‫ﺘ‬ ‫ﻮ‬ ‫ر‬ ، ‫ر‬ ‫د‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫و‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ا‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ .
.1 3 . ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ت‬ ‫ا‬ ‫ﻟ‬ ‫ﮑ‬ ‫ﺘ‬ ‫ﺮ‬ ‫و‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ﭘ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬
• ‫ﭘ‬ ‫ﺲ‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﺳ‬ ‫ﻪ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﯽ‬ ، CJ-GLS ‫و‬ ‫ﯾ‬ ‫ﮋ‬ ‫ﮔ‬ ‫ﯽ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺟ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺪ‬ ‫ﭘ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﺴ‬ ‫ﺐ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫ا‬ ‫ﻟ‬ ‫ﮑ‬ ‫ﺘ‬ ‫ﺮ‬ ‫و‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﻤ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺰ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﺶ‬ ‫ﺑ‬ ‫ﻬ‬ ‫ﺮ‬ ‫ه‬ ‫و‬ ‫ر‬ ‫ي‬ ‫د‬ ‫ر‬ ‫ﮐ‬ ‫ﺴ‬ ‫ﺐ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ، ‫ﮐ‬ ‫ﺎ‬ ‫ﻫ‬ ‫ﺶ‬ ‫ز‬ ‫ﻣ‬ ‫ﺎ‬ ‫ن‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﮐ‬ ‫ﺴ‬ ‫ﺐ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫و‬ ‫ﺑ‬ ‫ﻬ‬ ‫ﺒ‬ ‫ﻮ‬ ‫د‬ ‫ﺳ‬ ‫ﻬ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﺖ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ﭘ‬ ‫ﯿ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫ي‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ . • ‫ا‬ ‫ﺑ‬ ‫ﺘ‬ ‫ﺪ‬ ‫ا‬ ، ‫و‬ ‫ﯾ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﻓ‬ ‫ﺮ‬ ‫و‬ ‫ﺷ‬ ‫ﮕ‬ ‫ﺎ‬ ‫ه‬ ، ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻂ‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫ﺑ‬ ‫ﺮ‬ ‫ي‬ ‫ﻣ‬ ‫ﺒ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ ‫و‬ ‫ب‬ ، ‫ا‬ ‫ﯾ‬ ‫ﺠ‬ ‫ﺎ‬ ‫د‬ ‫ﺷ‬ ‫ﺪ‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ن‬ ‫و‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ن‬ IS ‫ﺑ‬ ‫ﺘ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ا‬ ‫ز‬ ‫ﻃ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻖ‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺖ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫د‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﺳ‬ ‫ﯽ‬ ‫ﭘ‬ ‫ﯿ‬ ‫ﺪ‬ ‫ا‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﺴ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﻞ‬ ، ‫ﻃ‬ ‫ﺮ‬ ‫ا‬ ‫ﺣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻂ‬ ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ﭘ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ‫ا‬ ‫ز‬ ‫ﻫ‬ ‫ﻮ‬ ‫ش‬ ‫ﻣ‬ ‫ﺼ‬ ‫ﻨ‬ ‫ﻮ‬ ‫ﻋ‬ ‫ﯽ‬ ، ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﻞ‬ ‫ا‬ ‫ﯾ‬ ‫ﻤ‬ ‫ﻦ‬ ‫و‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﻗ‬ ‫ﻊ‬ ‫ﺑ‬ ‫ﻪ‬ TMS ‫ا‬ ‫ﺿ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﻪ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ﻧ‬ ‫ﺪ‬ . • OMS ‫ﺑ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ژ‬ ‫و‬ ‫ل‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﯽ‬ ‫و‬ ‫ﺣ‬ ‫ﺴ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺪ‬ ‫ا‬ ‫ر‬ ‫ي‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ر‬ ‫ﯾ‬ ‫ﺰ‬ ‫ي‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻊ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫ﻣ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ SAP ‫ﻣ‬ ‫ﺘ‬ ‫ﺼ‬ ‫ﻞ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺣ‬ ‫ﺎ‬ ‫ﺻ‬ ‫ﻞ‬ ‫ا‬ ‫ز‬ WMS ‫و‬ TMS ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ﮐ‬ ‫ﺎ‬ ‫و‬ ‫ي‬ ‫ﻣ‬ ‫ﻮ‬ ‫ر‬ ‫د‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﻪ‬ ‫و‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻞ‬ ‫ﻗ‬ ‫ﺮ‬ ‫ا‬ ‫ر‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺪ‬ ‫و‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﻋ‬ ‫ﺪ‬ ‫م‬ ‫ا‬ ‫ﻃ‬ ‫ﻤ‬ ‫ﯿ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ن‬ ‫ا‬ ‫ز‬ ‫ﻗ‬ ‫ﺒ‬ ‫ﯿ‬ ‫ﻞ‬ ‫ﭘ‬ ‫ﯿ‬ ‫ﺶ‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﭘ‬ ‫ﯿ‬ ‫ﺶ‬ ‫ﻧ‬ ‫ﻤ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺶ‬ ‫و‬ ‫ﺗ‬ ‫ﻨ‬ ‫ﻈ‬ ‫ﯿ‬ ‫ﻤ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﺴ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﻞ‬ ، ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ا‬ ‫ر‬ ‫ﺗ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ط‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ) CRM ( ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﺪ‬ .
.1 4 . ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ت‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ر‬ ) M-BUSINESS ( ‫ﮐ‬ ‫ﻪ‬ ‫ا‬ ‫ز‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﭘ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬
• ‫ﺑ‬ ‫ﻪ‬ ‫ﻋ‬ ‫ﻨ‬ ‫ﻮ‬ ‫ا‬ ‫ن‬ ‫ا‬ ‫و‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ﻗ‬ ‫ﺪ‬ ‫م‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ LIS ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ر‬ ، CJ-GLS ‫ﭘ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻪ‬ LIS ‫ﺑ‬ ‫ﺮ‬ ‫ﭘ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺎ‬ ‫ﻏ‬ ‫ﻞ‬ ‫ا‬ ‫ﻟ‬ ‫ﮑ‬ ‫ﺘ‬ ‫ﺮ‬ ‫و‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ، ‫ﺑ‬ ‫ﻪ‬ ‫ﻃ‬ ‫ﻮ‬ ‫ر‬ ‫ﺧ‬ ‫ﺎ‬ ‫ص‬ ‫ﺑ‬ ‫ﻪ‬ TMS ‫ا‬ ‫ﺿ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﻪ‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ا‬ ‫ﺻ‬ ‫ﻠ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺴ‬ ‫ﯿ‬ ‫ﺞ‬ TMS ‫ﺳ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﺮ‬ ‫ﺣ‬ ‫ﻠ‬ ‫ﻪ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ : .1 ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﮑ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ن‬ ‫و‬ CJ-GLS ‫ﺑ‬ ‫ﺘ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﻤ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ر‬ ‫ا‬ ‫ا‬ ‫ز‬ ‫د‬ ‫ا‬ ‫ﺧ‬ ‫ﻞ‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺮ‬ ‫ا‬ ‫ﮐ‬ ‫ﺰ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ز‬ ‫ﯾ‬ ‫ﻊ‬ ‫ر‬ ‫د‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﻨ‬ ‫ﺪ‬ . .2 ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﮑ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ن‬ ‫و‬ CJ-GLS ‫ﺑ‬ ‫ﺘ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ز‬ ‫ﻣ‬ ‫ﺎ‬ ‫ن‬ ‫د‬ ‫ﻗ‬ ‫ﯿ‬ ‫ﻖ‬ ‫و‬ ‫ر‬ ‫و‬ ‫د‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﻤ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ر‬ ‫ا‬ ‫ﺗ‬ ‫ﻌ‬ ‫ﯿ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﻨ‬ ‫ﺪ‬ . .3 ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﮑ‬ ‫ﺲ‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫ن‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫و‬ ‫ر‬ ‫و‬ ‫د‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ر‬ ‫ﯾ‬ ‫ﺰ‬ ‫ي‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﻞ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﻈ‬ ‫ﻮ‬ ‫ر‬ ‫ا‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﺶ‬ ‫ﺑ‬ ‫ﻬ‬ ‫ﺮ‬ ‫ه‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ا‬ ‫ز‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ . • TMS ‫ﺑ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺻ‬ ‫ﻮ‬ ‫ر‬ ‫ت‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﻠ‬ ‫ﯽ‬ ‫و‬ ‫ﺳ‬ ‫ﺮ‬ ‫ا‬ ‫ﺳ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺸ‬ ‫ﻮ‬ ‫ر‬ ‫ا‬ ‫ر‬ ‫ا‬ ‫ﺋ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ ، ‫و‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ر‬ ‫ﯾ‬ ‫ﺰ‬ ‫ي‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻪ‬ ‫د‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ر‬ ‫ﺷ‬ ‫ﺨ‬ ‫ﺼ‬ ‫ﯽ‬ ‫د‬ ‫ﯾ‬ ‫ﺠ‬ ‫ﯿ‬ ‫ﺘ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﯽ‬ ‫ا‬ ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫د‬ ‫ﺣ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻞ‬ ) PDA ( ‫ﻣ‬ ‫ﯽ‬ ‫ﻓ‬ ‫ﺮ‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺪ‬ .
• ‫ﺣ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫ر‬ ‫ا‬ ‫ا‬ ‫ز‬ TMS ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ي‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﻨ‬ ‫ﺪ‬ ‫و‬ ‫و‬ ‫ﺿ‬ ‫ﻌ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫ا‬ ‫ز‬ ‫ﻃ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻖ‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﻗ‬ ‫ﻌ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺟ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ) GPS ( ‫ﺑ‬ ‫ﻪ‬ TMS ‫ا‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . • ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﺒ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﻞ‬ ‫ﻧ‬ ‫ﻪ‬ ‫ﺗ‬ ‫ﻨ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ن‬ ‫ر‬ ‫ا‬ ‫ﻗ‬ ‫ﺎ‬ ‫د‬ ‫ر‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫د‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ﻣ‬ ‫ﺮ‬ ‫و‬ ‫ر‬ ‫ﮔ‬ ‫ﺮ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫و‬ ‫ب‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ﺑ‬ ‫ﻪ‬ ‫و‬ ‫ﺿ‬ ‫ﻌ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫و‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ر‬ ‫ﯾ‬ ‫ﺰ‬ ‫ي‬ ‫ا‬ ‫ز‬ ‫ﻃ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻖ‬ ‫ﻧ‬ ‫ﻤ‬ ‫ﺎ‬ ‫ي‬ ‫ﻓ‬ ‫ﺮ‬ ‫و‬ ‫ﺷ‬ ‫ﮕ‬ ‫ﺎ‬ ‫ه‬ ‫د‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﺳ‬ ‫ﯽ‬ ‫د‬ ‫ا‬ ‫ﺷ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﻨ‬ ‫ﺪ‬ ، ‫ﺑ‬ ‫ﻠ‬ ‫ﮑ‬ ‫ﻪ‬ ‫ا‬ ‫ر‬ ‫ا‬ ‫ﺋ‬ ‫ﻪ‬ ‫د‬ ‫ﻫ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ه‬ ‫ر‬ ‫ا‬ ‫ﻗ‬ ‫ﺎ‬ ‫د‬ ‫ر‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫د‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺴ‬ ‫ﺎ‬ ‫ﺋ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﻮ‬ ‫ط‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﺰ‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ا‬ ‫ﮔ‬ ‫ﺮ‬ ‫ﭼ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺴ‬ ‫ﯿ‬ ‫ﺞ‬ OMS ‫و‬ TMS ‫ﺑ‬ ‫ﻬ‬ ‫ﺮ‬ ‫ه‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫ﻣ‬ ‫ﺮ‬ ‫ﺗ‬ ‫ﺒ‬ ‫ﻂ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ش‬ ‫و‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻬ‬ ‫ﺒ‬ ‫ﻮ‬ ‫د‬ ‫ﺑ‬ ‫ﺨ‬ ‫ﺸ‬ ‫ﯿ‬ ‫ﺪ‬ ، ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ﻃ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻖ‬ WMS ‫ﺑ‬ ‫ﻪ‬ ‫ﻋ‬ ‫ﻨ‬ ‫ﻮ‬ ‫ا‬ ‫ن‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﺑ‬ ‫ﺎ‬ ‫و‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫د‬ ‫ا‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﻪ‬ ‫ﭘ‬ ‫ﻮ‬ ‫ﺷ‬ ‫ﺶ‬ ‫ﻧ‬ ‫ﺴ‬ ‫ﺒ‬ ‫ﺘ‬ ‫ﺎ‬ ً ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﯾ‬ ‫ﮏ‬ ‫د‬ ‫ر‬ ‫ﻣ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺴ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ش‬ ‫و‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫د‬ ‫ر‬ ‫ﮐ‬ ‫ﻞ‬ LIS ‫ﮐ‬ ‫ﻤ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻌ‬ ‫ﻪ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ . • ‫ا‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﻮ‬ ‫ن‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﺪ‬ ‫ه‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ﺳ‬ ‫ﺎ‬ ‫س‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫ﮐ‬ ‫ﻪ‬ ‫د‬ ‫ر‬ ‫آ‬ ‫ن‬ ‫ا‬ ‫ﭘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﻮ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﺧ‬ ‫ﻮ‬ ‫ا‬ ‫ن‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ر‬ ‫ﺳ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﻨ‬ ‫ﺪ‬ ‫و‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ا‬ ‫ز‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﺧ‬ ‫ﻮ‬ ‫ا‬ ‫ن‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻪ‬ WMS ‫ا‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . • ‫ﻧ‬ ‫ﺎ‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫آ‬ ‫ﻣ‬ ‫ﺪ‬ ‫ي‬ WMS ‫ﻣ‬ ‫ﺒ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﯽ‬ ‫ا‬ ‫ز‬ ‫ﺧ‬ ‫ﻄ‬ ‫ﺎ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺧ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ ‫ن‬ ، ‫ﻣ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﺧ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ ‫ن‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﺿ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﯽ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺣ‬ ‫ﺬ‬ ‫ف‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫و‬ ‫ﻫ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻻ‬ ‫ﺗ‬ ‫ﺮ‬ ‫ﺣ‬ ‫ﻘ‬ ‫ﻮ‬ ‫ق‬ ‫و‬ ‫د‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻤ‬ ‫ﺰ‬ ‫د‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ا‬ ‫ﭘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﻮ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ .
• ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺑ‬ ‫ﻬ‬ ‫ﺒ‬ ‫ﻮ‬ ‫د‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ت‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫و‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺣ‬ ‫ﺪ‬ ‫ا‬ ‫ﮐ‬ ‫ﺜ‬ ‫ﺮ‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﺪ‬ ‫ن‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫آ‬ ‫ﯾ‬ ‫ﯽ‬ ‫و‬ ‫ﻫ‬ ‫ﻢ‬ ‫ا‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﯽ‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫د‬ ‫ﻏ‬ ‫ﺎ‬ ‫م‬ ‫ﺳ‬ ‫ﻪ‬ ‫ز‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ LIS ، ‫ﺗ‬ ‫ﯿ‬ ‫ﻢ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ، ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫ر‬ ‫ا‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫د‬ ‫ر‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ت‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﺷ‬ ‫ﺮ‬ ‫و‬ ‫ع‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫د‬ ‫و‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ه‬ ‫ﻃ‬ ‫ﺮ‬ ‫ا‬ ‫ﺣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫ﻧ‬ ‫ﺪ‬ . • ‫ﺗ‬ ‫ﺠ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﻪ‬ ‫و‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻞ‬ ‫آ‬ ‫ﻧ‬ ‫ﻬ‬ ‫ﺎ‬ ، ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻌ‬ ‫ﻪ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫ﺑ‬ ‫ﺮ‬ ‫د‬ ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ RFID ‫ر‬ ‫ا‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺻ‬ ‫ﯿ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ ، ‫ﮐ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﮑ‬ ‫ﭙ‬ ‫ﺎ‬ ‫ر‬ ‫ﭼ‬ ‫ﻪ‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫ن‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ، ‫ذ‬ ‫ﺧ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ه‬ ‫و‬ ‫ﺗ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﻞ‬ ‫د‬ ‫ر‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺗ‬ ‫ﺮ‬ ‫ا‬ ‫ﺷ‬ ‫ﻪ‬ RFID ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻞ‬ ‫ا‬ ‫ﺗ‬ ‫ﺼ‬ ‫ﺎ‬ ‫ل‬ ، ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﮐ‬ ‫ﻞ‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫ر‬ ‫ا‬ ‫ﻗ‬ ‫ﺎ‬ ‫د‬ ‫ر‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫د‬ .
.2 ‫ﺑ‬ ‫ﻪ‬ ‫ﺳ‬ ‫ﻮ‬ ‫ي‬ ‫ﯾ‬ ‫ﮏ‬ ‫ا‬ ‫ﻗ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻮ‬ ‫س‬ ‫آ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﻋ‬ ‫ﻤ‬ ‫ﯿ‬ ‫ﻖ‬ : ‫ﯾ‬ ‫ﮏ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ 3PL ‫ﺑ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﻮ‬ ‫ر‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﻤ‬ ‫ﻪ‬ ‫ﺟ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﻪ‬ ) ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ (
• ‫ا‬ ‫ﮔ‬ ‫ﺮ‬ ‫ﭼ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺴ‬ ‫ﯿ‬ ‫ﺞ‬ TMS ‫ر‬ ‫ﺿ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫و‬ ‫ﺑ‬ ‫ﻬ‬ ‫ﺮ‬ ‫ه‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ر‬ ‫ا‬ ‫ا‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﺶ‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ ، ‫ا‬ ‫ﻣ‬ ‫ﺎ‬ ‫ﭘ‬ ‫ﻮ‬ ‫ﺷ‬ ‫ﺶ‬ ‫آ‬ ‫ن‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﺪ‬ ‫و‬ ‫د‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺨ‬ ‫ﺸ‬ ‫ﯽ‬ ‫ا‬ ‫ز‬ ‫ﮐ‬ ‫ﻞ‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ت‬ 3PL ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫و‬ ‫د‬ ‫ر‬ ‫ﻧ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺠ‬ ‫ﻪ‬ ‫ا‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﺶ‬ ‫ﺑ‬ ‫ﻬ‬ ‫ﺮ‬ ‫ه‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ﮐ‬ ‫ﻢ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫ز‬ ‫ﯾ‬ ‫ﺮ‬ ‫ا‬ ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﺗ‬ ‫ﻨ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﻞ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺟ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ر‬ ‫ﺗ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ء‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ﮐ‬ ‫ﺴ‬ ‫ﺐ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﻄ‬ ‫ﺢ‬ ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ . • ‫ﺷ‬ ‫ﮑ‬ ‫ﻞ‬ ‫ز‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﺟ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ن‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ر‬ ‫ا‬ ‫د‬ ‫ر‬ 3PL LIS ‫ﺷ‬ ‫ﺮ‬ ‫ح‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ .
• ‫ﻣ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ر‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺘ‬ ‫ﯽ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﯽ‬ ‫ا‬ ‫ز‬ ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫و‬ ‫ا‬ ‫ر‬ ‫ﺗ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻃ‬ ‫ﺎ‬ ‫ت‬ ) ICT ( ‫ﭘ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺪ‬ ‫ا‬ ‫ر‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﮕ‬ ‫ﺮ‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﮑ‬ ‫ﻪ‬ ICT ‫ﻣ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ر‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺘ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ﺗ‬ ‫ﻘ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ﺷ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﺠ‬ ‫ﯿ‬ ‫ﻦ‬ ‫و‬ ‫ﻫ‬ ‫ﯿ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﺪ‬ ‫ا‬ ‫ي‬ ‫ﮐ‬ ‫ﻪ‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ل‬ 2000 ‫و‬ ‫ا‬ ‫ر‬ ‫د‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ا‬ ‫ر‬ 3PL ‫ﺷ‬ ‫ﺪ‬ ‫ﻧ‬ ‫ﺪ‬ ، ‫ﻫ‬ ‫ﻤ‬ ‫ﭽ‬ ‫ﻨ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ 3 PL ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺎ‬ IS ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫و‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ي‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺧ‬ ‫ﻮ‬ ‫د‬ ‫ا‬ ‫د‬ ‫ﻏ‬ ‫ﺎ‬ ‫م‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫ﻧ‬ ‫ﺪ‬ . ) ‫ﺑ‬ ‫ﻪ‬ ‫ﻋ‬ ‫ﻨ‬ ‫ﻮ‬ ‫ا‬ ‫ن‬ ‫ﻣ‬ ‫ﺜ‬ ‫ﺎ‬ ‫ل‬ Hanjin’s e-HaNex and Hyundai’s HiTexII ( • ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ CJ-GLS ‫د‬ ‫ر‬ ‫ﺣ‬ ‫ﺎ‬ ‫ل‬ ‫ﺣ‬ ‫ﺎ‬ ‫ﺿ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺑ‬ ‫ﻪ‬ ‫د‬ ‫ﺳ‬ ‫ﺖ‬ ‫آ‬ ‫و‬ ‫ر‬ ‫د‬ ‫ن‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﻣ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ر‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺘ‬ ‫ﯽ‬ ‫ﻧ‬ ‫ﺴ‬ ‫ﺒ‬ ‫ﺖ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﺖ‬ ‫د‬ ‫ر‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫و‬ ‫ﺷ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻌ‬ ‫ﻪ‬ ‫و‬ ‫ﺑ‬ ‫ﮑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ي‬ LIS ‫ﺟ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺒ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫و‬ ‫ا‬ ‫ر‬ ‫ﺗ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻃ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﺪ‬ . • ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ر‬ ‫و‬ ‫ﯾ‬ ‫ﮑ‬ ‫ﺮ‬ ‫د‬ ‫ﻧ‬ ‫ﻮ‬ ‫آ‬ ‫و‬ ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﻤ‬ ‫ﯿ‬ ‫ﺸ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺧ‬ ‫ﻄ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺰ‬ ‫ر‬ ‫ﮔ‬ ‫ﯽ‬ ‫ا‬ ‫ز‬ ‫ﺷ‬ ‫ﮑ‬ ‫ﺴ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﻤ‬ ‫ﺮ‬ ‫ا‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ، ‫و‬ ‫ا‬ ‫ﮔ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ا‬ ‫ز‬ ‫د‬ ‫و‬ ‫ﺟ‬ ‫ﻨ‬ ‫ﺒ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﻓ‬ ‫ﻖ‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﺪ‬ ، ‫ﺧ‬ ‫ﻮ‬ ‫ا‬ ‫ه‬ ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫و‬ ‫ا‬ ‫ر‬ ‫ﺗ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﻃ‬ ‫ﺎ‬ ‫ت‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﺪ‬ ، ‫ﻣ‬ ‫ﯽ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ ‫ﻧ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺠ‬ ‫ﻪ‬ ‫ﻓ‬ ‫ﺎ‬ ‫ﺟ‬ ‫ﻌ‬ ‫ﻪ‬ ‫آ‬ ‫ﻣ‬ ‫ﯿ‬ ‫ﺰ‬ ‫ي‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ CJ-GLS ‫د‬ ‫ا‬ ‫ﺷ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﺪ‬ .
• ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ا‬ ‫د‬ ‫ا‬ ‫ﻣ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﺴ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ر‬ ‫ا‬ ‫ﻫ‬ ‫ﺒ‬ ‫ﺮ‬ ‫د‬ ‫ي‬ ، ‫ﺗ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ﺿ‬ ‫ﺎ‬ ‫ي‬ ‫ﻓ‬ ‫ﺰ‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ي‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ 3PL ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫و‬ ‫ﻧ‬ ‫ﻮ‬ ‫آ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ﺟ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺪ‬ ‫د‬ ‫ر‬ ‫ﺗ‬ ‫ﮑ‬ ‫ﻨ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﻮ‬ ‫ژ‬ ‫ي‬ ‫و‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫د‬ ‫ا‬ ‫ﺷ‬ ‫ﺖ‬ . • ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ا‬ ‫ﺻ‬ ‫ﻠ‬ ‫ﯽ‬ ‫ﻻ‬ ‫ز‬ ‫م‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫د‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ا‬ ‫ر‬ ‫ﺗ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ء‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﮋ‬ ‫ي‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ 3PL ‫ﻣ‬ ‫ﺤ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﯽ‬ ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ، ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ RFID ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ، ‫ﮐ‬ ‫ﻪ‬ ‫ا‬ ‫ز‬ ‫ر‬ ‫ا‬ ‫ه‬ ‫د‬ ‫و‬ ‫ر‬ ‫ﺣ‬ ‫ﺠ‬ ‫ﻢ‬ ‫ز‬ ‫ﯾ‬ ‫ﺎ‬ ‫د‬ ‫ي‬ ‫ا‬ ‫ز‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻪ‬ ‫ر‬ ‫ﺳ‬ ‫ﻤ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﺪ‬ ‫و‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫ر‬ ‫ا‬ ‫ﻣ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﻫ‬ ‫ﻤ‬ ‫ﺎ‬ ‫ﻫ‬ ‫ﻨ‬ ‫ﮕ‬ ‫ﯽ‬ ‫و‬ ‫ﺗ‬ ‫ﻌ‬ ‫ﺎ‬ ‫د‬ ‫ل‬ ‫ﮐ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻪ‬ ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﮐ‬ ‫ﺴ‬ ‫ﺐ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ، ‫ﯾ‬ ‫ﮏ‬ ‫ﻣ‬ ‫ﺪ‬ ‫ل‬ ‫ﮐ‬ ‫ﺴ‬ ‫ﺐ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ك‬ ‫ا‬ ‫ﯾ‬ ‫ﺠ‬ ‫ﺎ‬ ‫د‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ 3PL ‫ﻫ‬ ‫ﻤ‬ ‫ﻪ‬ ‫ﺟ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺒ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ RFID ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﻣ‬ ‫ﺪ‬ ‫ل‬ ‫ﮐ‬ ‫ﺴ‬ ‫ﺐ‬ ‫و‬ ‫ﮐ‬ ‫ﺎ‬ ‫ر‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺘ‬ ‫ﯽ‬ ‫د‬ ‫ر‬ ‫ز‬ ‫ﻣ‬ ‫ﯿ‬ ‫ﻨ‬ ‫ﻪ‬ ‫ﻓ‬ ‫ﻌ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫و‬ ‫ﻣ‬ ‫ﺮ‬ ‫ا‬ ‫ﮐ‬ ‫ﺰ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ز‬ ‫ﯾ‬ ‫ﻊ‬ ‫ﺗ‬ ‫ﺮ‬ ‫و‬ ‫ﯾ‬ ‫ﺞ‬ ‫ﺷ‬ ‫ﺪ‬ .
.2 1 . ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ RFI
• RFID ‫ا‬ ‫ز‬ ‫ﻓ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﺲ‬ ‫ر‬ ‫ا‬ ‫د‬ ‫ﯾ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ا‬ ‫ﻧ‬ ‫ﺘ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ل‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ذ‬ ‫ﺧ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ه‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺧ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ر‬ ‫ا‬ ‫ه‬ ‫د‬ ‫و‬ ‫ر‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ﻣ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﺖ‬ ‫آ‬ ‫ن‬ ‫ﻧ‬ ‫ﺴ‬ ‫ﺒ‬ ‫ﺖ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﺒ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺪ‬ ‫و‬ ‫ن‬ ‫ﺗ‬ ‫ﻤ‬ ‫ﺎ‬ ‫س‬ ‫ﺑ‬ ‫ﻮ‬ ‫د‬ ‫ن‬ ‫آ‬ ‫ن‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ، ‫ﮐ‬ ‫ﻪ‬ ‫د‬ ‫ر‬ ‫آ‬ ‫ن‬ ‫ا‬ ‫ﭘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﻮ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ز‬ ‫ي‬ ‫ﺑ‬ ‫ﻪ‬ ‫ا‬ ‫ﺳ‬ ‫ﮑ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻘ‬ ‫ﯿ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺻ‬ ‫ﻮ‬ ‫ر‬ ‫ت‬ ‫ﺟ‬ ‫ﺪ‬ ‫ا‬ ‫ﮔ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻪ‬ ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ ‫ا‬ ‫ر‬ ‫ﻧ‬ ‫ﺪ‬ . • ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﻮ‬ ‫ط‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ﺑ‬ ‫ﺘ‬ ‫ﺪ‬ ‫ا‬ ‫ي‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﺪ‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ز‬ ‫ﯾ‬ ‫ﻊ‬ ‫آ‬ ‫ن‬ ‫د‬ ‫ر‬ ‫ﯾ‬ ‫ﮏ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﭼ‬ ‫ﺴ‬ ‫ﺐ‬ RFID ‫ذ‬ ‫ﺧ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ه‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ‫ﮐ‬ ‫ﻪ‬ ‫ا‬ ‫ز‬ ‫ﻃ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻖ‬ ‫ﻓ‬ ‫ﺮ‬ ‫ﮐ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﺲ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﻢ‬ 900 ‫ﻣ‬ ‫ﮕ‬ ‫ﺎ‬ ‫ﻫ‬ ‫ﺮ‬ ‫ﺗ‬ ‫ﺰ‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻞ‬ ‫ر‬ ‫د‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ، ‫ا‬ ‫ﭘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﻮ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﭼ‬ ‫ﻨ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ﺗ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﺧ‬ ‫ﻮ‬ ‫ا‬ ‫ن‬ ‫ا‬ ‫ﺳ‬ ‫ﮑ‬ ‫ﻦ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ RFID ‫ﺑ‬ ‫ﻪ‬ ‫ا‬ ‫ﭘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﻮ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫ا‬ ‫ﻣ‬ ‫ﮑ‬ ‫ﺎ‬ ‫ن‬ ‫ر‬ ‫ا‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ ‫ﺑ‬ ‫ﺪ‬ ‫و‬ ‫ن‬ ‫د‬ ‫ر‬ ‫ﻧ‬ ‫ﻈ‬ ‫ﺮ‬ ‫ﮔ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﺘ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﻘ‬ ‫ﺪ‬ ‫ا‬ ‫ر‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ، ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﺻ‬ ‫ﻮ‬ ‫ر‬ ‫ت‬ ‫ﻫ‬ ‫ﻤ‬ ‫ﺰ‬ ‫ﻣ‬ ‫ﺎ‬ ‫ن‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ﻇ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ذ‬ ‫ﺧ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ه‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫ي‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﭼ‬ ‫ﺴ‬ ‫ﺐ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ RFID ‫ﺗ‬ ‫ﻘ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺒ‬ ‫ﺎ‬ ً 6000 ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﺸ‬ ‫ﺘ‬ ‫ﺮ‬ ‫ا‬ ‫ز‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ، ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ا‬ ‫ﻣ‬ ‫ﮑ‬ ‫ﺎ‬ ‫ن‬ ‫ر‬ ‫ا‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﻣ‬ ‫ﺨ‬ ‫ﺘ‬ ‫ﻠ‬ ‫ﻔ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﻤ‬ ‫ﺎ‬ ‫ن‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﺼ‬ ‫ﻮ‬ ‫ل‬ ‫و‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺮ‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﺘ‬ ‫ﻐ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ا‬ ‫ﺧ‬ ‫ﺘ‬ ‫ﺼ‬ ‫ﺎ‬ ‫ص‬ ‫د‬ ‫ﻫ‬ ‫ﻨ‬ ‫ﺪ‬ .
• ‫د‬ ‫ر‬ ‫ﺣ‬ ‫ﺎ‬ ‫ﻟ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﻓ‬ ‫ﻘ‬ ‫ﻂ‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻞ‬ ‫ﺧ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ ‫ن‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ، RFID ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ﻧ‬ ‫ﻮ‬ ‫ﯾ‬ ‫ﺴ‬ ‫ﯽ‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﺑ‬ ‫ﻪ‬ ‫ر‬ ‫و‬ ‫ز‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ز‬ ‫ﻃ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﻖ‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﺿ‬ ‫ﺒ‬ ‫ﻂ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ﻗ‬ ‫ﺒ‬ ‫ﻠ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ا‬ ‫ﺟ‬ ‫ﺎ‬ ‫ز‬ ‫ه‬ ‫ﻣ‬ ‫ﯽ‬ ‫د‬ ‫ﻫ‬ ‫ﺪ‬ . • RFID ‫ﺑ‬ ‫ﻪ‬ ‫د‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﻞ‬ ‫ﻗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺑ‬ ‫ﺴ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ر‬ ‫ﮔ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﺮ‬ ‫د‬ ‫ه‬ ‫د‬ ‫ر‬ ‫ﺟ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﮕ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ا‬ ‫ﺟ‬ ‫ﺮ‬ ‫ا‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . • ‫ﭼ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ر‬ ‫د‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ﺟ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﻓ‬ ‫ﻖ‬ RFID ‫د‬ ‫ر‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﺎ‬ ‫ﻃ‬ ‫ﻖ‬ ‫د‬ ‫ﯾ‬ ‫ﮕ‬ ‫ﺮ‬ ، ‫ﻣ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ز‬ ‫ه‬ ‫ﻫ‬ ‫ﺎ‬ ، ‫ﮐ‬ ‫ﺘ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺨ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻪ‬ ‫ﻫ‬ ‫ﺎ‬ ، ‫ﻣ‬ ‫ﺮ‬ ‫ا‬ ‫ﻗ‬ ‫ﺒ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺑ‬ ‫ﻬ‬ ‫ﺪ‬ ‫ا‬ ‫ﺷ‬ ‫ﺘ‬ ‫ﯽ‬ ‫و‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﺖ‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﺧ‬ ‫ﺖ‬ ‫و‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . • ‫ﻫ‬ ‫ﻤ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ﭘ‬ ‫ﯿ‬ ‫ﺸ‬ ‫ﺮ‬ ‫ﻓ‬ ‫ﺖ‬ ‫ﻫ‬ ‫ﺎ‬ RFID ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻧ‬ ‫ﻮ‬ ‫آ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ﻫ‬ ‫ﯿ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ن‬ ‫ا‬ ‫ﻧ‬ ‫ﮕ‬ ‫ﯿ‬ ‫ﺰ‬ ‫ﺑ‬ ‫ﻌ‬ ‫ﺪ‬ ‫ي‬ ‫د‬ ‫ر‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﺖ‬ ‫ﻟ‬ ‫ﺠ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﯿ‬ ‫ﮏ‬ ‫ﺗ‬ ‫ﺒ‬ ‫ﺪ‬ ‫ﯾ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ . • ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﺪ‬ ‫ا‬ ‫ر‬ ‫د‬ RFID ‫ﮐ‬ ‫ﻪ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻂ‬ CJ-GLS ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ WMS ‫آ‬ ‫ﻧ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ا‬ ‫ﺗ‬ ‫ﺨ‬ ‫ﺎ‬ ‫ذ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ، ‫ﮐ‬ ‫ﺪ‬ ‫ا‬ ‫ﻟ‬ ‫ﮑ‬ ‫ﺘ‬ ‫ﺮ‬ ‫و‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﺼ‬ ‫ﻮ‬ ‫ل‬ ) EPC ( ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻂ‬ MIT ‫ﺗ‬ ‫ﻬ‬ ‫ﯿ‬ ‫ﻪ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫و‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻂ‬ ، WalMart Metro ، ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﺟ‬ ‫ﻤ‬ ‫ﻊ‬ ‫آ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ﻋ‬ ‫ﻮ‬ ‫ا‬ ‫ر‬ ‫ض‬ ‫ا‬ ‫ﻟ‬ ‫ﮑ‬ ‫ﺘ‬ ‫ﺮ‬ ‫و‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﮑ‬ ‫ﯽ‬ ‫د‬ ‫ر‬ ‫ژ‬ ‫ا‬ ‫ﭘ‬ ‫ﻦ‬ ، ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﭼ‬ ‫ﮏ‬ ‫ﭼ‬ ‫ﻤ‬ ‫ﺪ‬ ‫ا‬ ‫ن‬ ‫د‬ ‫ر‬ ‫ﻓ‬ ‫ﺮ‬ ‫و‬ ‫د‬ ‫ﮔ‬ ‫ﺎ‬ ‫ه‬ ‫ﺳ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻔ‬ ‫ﺮ‬ ‫ا‬ ‫ﻧ‬ ‫ﺴ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﮑ‬ ‫ﻮ‬ ، ‫ﻣ‬ ‫ﻮ‬ ‫ز‬ ‫ه‬ ‫ﻓ‬ ‫ﻨ‬ ‫ﺎ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫ﻧ‬ ‫ﻮ‬ ‫آ‬ ‫و‬ ‫ر‬ ‫ي‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺎ‬ ‫ن‬ ‫ﺧ‬ ‫ﻮ‬ ‫ز‬ ‫ه‬ ‫و‬ ‫و‬ ‫ز‬ ‫ا‬ ‫ر‬ ‫ت‬ ‫د‬ ‫ﻓ‬ ‫ﺎ‬ ‫ع‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺘ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ ‫ﺻ‬ ‫ﻨ‬ ‫ﻌ‬ ‫ﺖ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﺪ‬ ‫و‬ ‫ﺗ‬ ‫ﻮ‬ ‫ز‬ ‫ﯾ‬ ‫ﻊ‬ ‫ﺟ‬ ‫ﻬ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﯽ‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻬ‬ ‫ﻢ‬ ‫ﻣ‬ ‫ﺘ‬ ‫ﺼ‬ ‫ﻞ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ .
• ‫د‬ ‫ر‬ ، CJ-GLS ‫ﻧ‬ ‫ﻘ‬ ‫ﻄ‬ ‫ﻪ‬ ‫ﺷ‬ ‫ﺮ‬ ‫و‬ ‫ع‬ ، ‫ﺟ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﮕ‬ ‫ﺰ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﯽ‬ ‫ﺳ‬ ‫ﯿ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻢ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫و‬ ‫ﻣ‬ ‫ﺮ‬ ‫ا‬ ‫ﮐ‬ ‫ﺰ‬ ‫ﺗ‬ ‫ﻮ‬ ‫ز‬ ‫ﯾ‬ ‫ﻊ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ﭼ‬ ‫ﺴ‬ ‫ﺐ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ RFID ‫ﺑ‬ ‫ﻮ‬ ‫د‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ . • ‫ﺟ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﺎ‬ ‫ن‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﺷ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫ر‬ ‫د‬ ‫ز‬ ‫ﯾ‬ ‫ﺮ‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ : .1 ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ر‬ ‫ﺳ‬ ‫ﯽ‬ ‫د‬ ‫ر‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﺘ‬ ‫ﯽ‬ : ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ﻗ‬ ‫ﺒ‬ ‫ﻞ‬ ‫ا‬ ‫ز‬ ‫ﺗ‬ ‫ﺨ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ر‬ ‫ﺳ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﺪ‬ ‫و‬ ‫ﻫ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ا‬ ‫ﺳ‬ ‫ﮑ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫د‬ ‫ر‬ WMS ‫ﻣ‬ ‫ﻄ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻘ‬ ‫ﺖ‬ ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . .2 ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ : ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ﺗ‬ ‫ﺨ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻪ‬ ‫ﻧ‬ ‫ﺸ‬ ‫ﺪ‬ ‫ه‬ ‫د‬ ‫ر‬ ‫ﻓ‬ ‫ﻀ‬ ‫ﺎ‬ ‫ي‬ ‫ذ‬ ‫ﺧ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ه‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫ي‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺨ‬ ‫ﺺ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ﺗ‬ ‫ﻮ‬ ‫ﺳ‬ ‫ﻂ‬ WMS ‫ﻗ‬ ‫ﺮ‬ ‫ا‬ ‫ر‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ﻧ‬ ‫ﺪ‬ . .3 ‫د‬ ‫ر‬ ‫ا‬ ‫د‬ ‫ا‬ ‫ر‬ ‫ه‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ : ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﻣ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﻮ‬ ‫ط‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ﻣ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﺣ‬ ‫ﺠ‬ ‫ﻢ‬ ، ‫و‬ ‫ز‬ ‫ن‬ ‫و‬ ‫ﺷ‬ ‫ﺮ‬ ‫ا‬ ‫ﯾ‬ ‫ﻂ‬ ‫ذ‬ ‫ﺧ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ه‬ ‫ﺳ‬ ‫ﺎ‬ ‫ز‬ ‫ي‬ ‫ﻣ‬ ‫ﻮ‬ ‫ر‬ ‫د‬ ‫ا‬ ‫ﺳ‬ ‫ﺘ‬ ‫ﻔ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ﻗ‬ ‫ﺮ‬ ‫ا‬ ‫ر‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫د‬ ‫و‬ ‫ﻫ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﻪ‬ ‫ا‬ ‫ﻧ‬ ‫ﺘ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ل‬ ‫ا‬ ‫ﺗ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ق‬ ‫ﻣ‬ ‫ﯽ‬ ‫ا‬ ‫ﻓ‬ ‫ﺘ‬ ‫ﺪ‬ ، ‫ا‬ ‫ﻃ‬ ‫ﻼ‬ ‫ﻋ‬ ‫ﺎ‬ ‫ت‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ا‬ ‫ﺳ‬ ‫ﮑ‬ ‫ﻦ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ﺑ‬ ‫ﻪ‬ WMS ‫ﻣ‬ ‫ﻨ‬ ‫ﺘ‬ ‫ﻘ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ .
.4 ‫ا‬ ‫ﻧ‬ ‫ﺘ‬ ‫ﺨ‬ ‫ﺎ‬ ‫ب‬ : ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ﺳ‬ ‫ﻔ‬ ‫ﺎ‬ ‫ر‬ ‫ش‬ ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ز‬ WMS ‫د‬ ‫ر‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ‫و‬ ‫ﺑ‬ ‫ﺎ‬ ‫ا‬ ‫ﺳ‬ ‫ﮑ‬ ‫ﻦ‬ ‫ﻫ‬ ‫ﺮ‬ ‫ﻣ‬ ‫ﺎ‬ ‫د‬ ‫ه‬ ‫ﻣ‬ ‫ﻄ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻘ‬ ‫ﺖ‬ ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . .5 ‫ﭼ‬ ‫ﯿ‬ ‫ﺪ‬ ‫ن‬ : ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ا‬ ‫ﻧ‬ ‫ﺘ‬ ‫ﺨ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﯽ‬ ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫ﻣ‬ ‫ﺮ‬ ‫ﺣ‬ ‫ﻠ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ي‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﺪ‬ . .6 ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ر‬ ‫ﺳ‬ ‫ﯽ‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ : ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ﻗ‬ ‫ﺒ‬ ‫ﻞ‬ ‫ا‬ ‫ز‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ي‬ ‫ﺑ‬ ‫ﺮ‬ ‫ر‬ ‫ﺳ‬ ‫ﯽ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﺪ‬ ‫و‬ ‫ﻫ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ا‬ ‫ﺳ‬ ‫ﮑ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﺎ‬ WMS ‫ﻣ‬ ‫ﻄ‬ ‫ﺎ‬ ‫ﺑ‬ ‫ﻘ‬ ‫ﺖ‬ ‫د‬ ‫ا‬ ‫ﺷ‬ ‫ﺘ‬ ‫ﻪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﺪ‬ . .7 ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ : ‫و‬ ‫ﻗ‬ ‫ﺘ‬ ‫ﯽ‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﻬ‬ ‫ﯿ‬ ‫ﺰ‬ ‫ا‬ ‫ت‬ ‫ﻣ‬ ‫ﻮ‬ ‫ر‬ ‫د‬ ‫ﻧ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ز‬ ‫ﺑ‬ ‫ﺮ‬ ‫آ‬ ‫و‬ ‫ر‬ ‫د‬ ‫ه‬ ‫ﺷ‬ ‫ﺪ‬ ‫ﻧ‬ ‫ﺪ‬ ، ‫ﺗ‬ ‫ﺠ‬ ‫ﻬ‬ ‫ﯿ‬ ‫ﺰ‬ ‫ا‬ ‫ت‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮔ‬ ‫ﯿ‬ ‫ﺮ‬ ‫ي‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﻘ‬ ‫ﺼ‬ ‫ﺪ‬ ‫ﺑ‬ ‫ﻌ‬ ‫ﺪ‬ ‫ي‬ ‫ر‬ ‫و‬ ‫ا‬ ‫ﻧ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﺪ‬ .
• ‫ﺑ‬ ‫ﺮ‬ ‫ا‬ ‫ي‬ ‫ﻫ‬ ‫ﺮ‬ ‫ﯾ‬ ‫ﮏ‬ ‫ا‬ ‫ز‬ ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﻫ‬ ‫ﻔ‬ ‫ﺖ‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ، ‫ﻫ‬ ‫ﻤ‬ ‫ﺎ‬ ‫ﻧ‬ ‫ﻄ‬ ‫ﻮ‬ ‫ر‬ ‫ﮐ‬ ‫ﻪ‬ ‫د‬ ‫ر‬ ‫ﺷ‬ ‫ﮑ‬ ‫ﻞ‬ ‫ﻧ‬ ‫ﺸ‬ ‫ﺎ‬ ‫ن‬ ‫د‬ ‫ا‬ ‫د‬ ‫ه‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ، ‫ا‬ ‫ﭘ‬ ‫ﺮ‬ ‫ا‬ ‫ﺗ‬ ‫ﻮ‬ ‫ر‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﻇ‬ ‫ﻒ‬ ‫ﻫ‬ ‫ﺴ‬ ‫ﺘ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ا‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻃ‬ ‫ﻮ‬ ‫ر‬ ‫ﻣ‬ ‫ﺪ‬ ‫ا‬ ‫و‬ ‫م‬ ‫ا‬ ‫ﺳ‬ ‫ﮑ‬ ‫ﻦ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ، ‫ﭼ‬ ‫ﻪ‬ ‫ﻗ‬ ‫ﺒ‬ ‫ﻠ‬ ‫ﯽ‬ ‫و‬ ‫ﭼ‬ ‫ﻪ‬ ‫ا‬ ‫ﺿ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﯽ‬ ، ‫ﺑ‬ ‫ﺮ‬ ‫ر‬ ‫ﺳ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ‫و‬ ‫آ‬ ‫ﻧ‬ ‫ﭽ‬ ‫ﻪ‬ ‫ر‬ ‫ا‬ ‫ﮐ‬ ‫ﻪ‬ ‫ﮔ‬ ‫ﻢ‬ ‫ﺷ‬ ‫ﺪ‬ ‫ه‬ ‫ا‬ ‫ﺳ‬ ‫ﺖ‬ ‫ﻣ‬ ‫ﺤ‬ ‫ﺎ‬ ‫ﺳ‬ ‫ﺒ‬ ‫ﻪ‬ ‫ﮐ‬ ‫ﻨ‬ ‫ﺪ‬ . ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺪ‬ ‫ﺧ‬ ‫ﻮ‬ ‫ا‬ ‫ﻧ‬ ‫ﺪ‬ ‫ن‬ ‫ﻣ‬ ‫ﮑ‬ ‫ﺮ‬ ‫ر‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻋ‬ ‫ﺚ‬ ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ ‫ﺑ‬ ‫ﺴ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﮑ‬ ‫ﻼ‬ ‫ت‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ﺳ‬ ‫ﮑ‬ ‫ﻦ‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫ن‬ ‫و‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﺎ‬ ‫ﯾ‬ ‫ﺪ‬ ‫و‬ ‫ﻣ‬ ‫ﻨ‬ ‫ﺠ‬ ‫ﺮ‬ ‫ﺑ‬ ‫ﻪ‬ ‫ﻣ‬ ‫ﻮ‬ ‫ﺟ‬ ‫ﻮ‬ ‫د‬ ‫ي‬ ‫ﻧ‬ ‫ﺎ‬ ‫د‬ ‫ر‬ ‫ﺳ‬ ‫ﺖ‬ ‫و‬ ‫ﻣ‬ ‫ﺮ‬ ‫ز‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﺨ‬ ‫ﺺ‬ ‫ﻣ‬ ‫ﺴ‬ ‫ﺌ‬ ‫ﻮ‬ ‫ﻟ‬ ‫ﯿ‬ ‫ﺖ‬ ‫ﺑ‬ ‫ﯿ‬ ‫ﻦ‬ ‫ﻓ‬ ‫ﺮ‬ ‫آ‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . ‫ا‬ ‫ﯾ‬ ‫ﻦ‬ ‫ﻣ‬ ‫ﺸ‬ ‫ﮑ‬ ‫ﻼ‬ ‫ت‬ ‫ﺑ‬ ‫ﺎ‬ ‫ﻋ‬ ‫ﺚ‬ ‫ا‬ ‫ﯾ‬ ‫ﺠ‬ ‫ﺎ‬ ‫د‬ ‫ﺗ‬ ‫ﺎ‬ ‫ﺧ‬ ‫ﯿ‬ ‫ﺮ‬ ‫د‬ ‫ر‬ ‫ﮐ‬ ‫ﻠ‬ ‫ﯿ‬ ‫ﻪ‬ ‫ﻓ‬ ‫ﺮ‬ ‫ا‬ ‫ﯾ‬ ‫ﻨ‬ ‫ﺪ‬ ‫ﻫ‬ ‫ﺎ‬ ‫ي‬ ‫ﺗ‬ ‫ﺠ‬ ‫ﺎ‬ ‫ر‬ ‫ي‬ LIS ‫ا‬ ‫ز‬ ‫ﺟ‬ ‫ﻤ‬ ‫ﻠ‬ ‫ﻪ‬ OMS ‫و‬ TMS ‫ﻣ‬ ‫ﯽ‬ ‫ﺷ‬ ‫ﻮ‬ ‫د‬ . C. Kim et al. / Omega 36 (2008) 522–534 527 ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ر‬ ‫ﺳ‬ ‫ﯽ‬ ‫د‬ ‫ر‬ ‫ﯾ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﺘ‬ ‫ﯽ‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ﮐ‬ ‫ﺮ‬ ‫د‬ ‫ن‬ ‫ﺑ‬ ‫ﺮ‬ ‫ر‬ ‫ﺳ‬ ‫ﯽ‬ ‫د‬ ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﺒ‬ ‫ﺎ‬ ‫ر‬ ‫ا‬ ‫ﻧ‬ ‫ﺘ‬ ‫ﺨ‬ ‫ﺎ‬ ‫ب‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫ﺑ‬ ‫ﺎ‬ ‫ز‬ ‫ر‬ ‫ﺳ‬ ‫ﯽ‬ ‫ﺣ‬ ‫ﻤ‬ ‫ﻞ‬ ‫و‬ ‫ﻧ‬ ‫ﻘ‬ ‫ﻞ‬ ‫ﭼ‬ ‫ﯿ‬ ‫ﺪ‬ ‫ن‬
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