Beth Hirschhorn was appointed chief marketing officer and executive vice president of Kaplan Educational Foundation in 2014. The Kaplan Educational Foundation has paved the way for accessible education since 2006, enabling low-income students to pursue two- and four-year college degrees. Each year, the foundation awards approximately seven multi-year scholarships to African American, Latino, and Native American students of exceptional academic merit in the New York City area, providing $3,000 per year for associate's degrees and additional funding for bachelor's degrees.