1. John Olson Directed Research Tom Klinkowstein
Design / Creative Methodologies

2. Bruce Mau Tibor Kalman Greg Beck
John Olson Directed Research Tom Klinkowstein
Seek the Advice of
Non-Designers

3. Bruce Mau Tibor Kalman Greg Beck
John Olson Directed Research Tom Klinkowstein
“Everything I do is collaborative.
It’s about a complex group
of people synthesizing one
powerful outcome.”

4. John Olson Directed Research Tom Klinkowstein
Bruce Mau Tibor Kalman Greg Beck
Activate your
subconscious.

5. John Olson Directed Research Tom Klinkowstein
Bruce Mau Tibor Kalman Greg Beck
“(Design is) not rocket science...
Rely on your subconscious and
just let your hand draw.”

6. John Olson Directed Research Tom Klinkowstein
Bruce Mau Tibor Kalman Greg Beck
Read the newspaper
everyday.

7. John Olson Directed Research Tom Klinkowstein
Farrelly, Liz. Tibor Kalman: Design and Undesign.
New York: Watson-Guptill, 1998.
Jermyn, Diane. “Bruce Mau Uses Design to Create Positive
Change” The Globe and Mail. 23 Aug. 2012
<http://m.theglobeandmail.com/report-on-business/small-
business/sb-digital/innovation/bruce-mau-uses-design-to-
create-positive-change/article4315015/?service=mobile>
Beck, Greg. Personal Interview. 24May 2013.