Snapdeal is India's largest daily deals website. It offers highly discounted deals (up to 90% off) on various products and services like dining, entertainment, and travel every day. Founded in 2010 by Kunal Bahl and Rohit Bansal, Snapdeal has grown rapidly and in 2011 sold over 30,000 deals in a single day, one of the highest transactions for an e-commerce site in India at that time. The company aims to convert a large portion of India's growing internet users into customers and expects around $100 million in revenue for the current fiscal year.

1. Consumer behavior on
Submitted by
Talvinder kaur
Mba 2nd year

2.  SnapDeal is India’s biggest daily
deals website..
 SnapDeal.com is an innovative
service that drives large number of
customers to retail businesses, by
offering one very attractive deal
everyday (up to 90% off) on dining,
recreation, entertainment, sports,
weekend getaways, among others.

4.  Kunal Bahl ,a wharton graduate
 Rohit Bansal ,alumnus IIT Delhi.

6. Perception
Attitudes Cultural and
Social Factors Continue
Learning
Rejection
Later
Family Marketing
Adoption
Messages
Rejection
Reference
Groups, etc.
Knowledge Interest/Desire Buy Decision
Adoption
Continued
Option of buying online, in store Adoption
or through catalog.
Discontinue-
uance
Dr. Andrews 6

7.  Positive attitude toward technology
 more goal oriented than experience oriented
 Online skill & experience
 70% have convenience or price orientation plus
trust
 Life style dictates interests

Dr. Andrews 7

8.  1.In the near future, at least 80 out of 100
Indian consumers will make online purchases.
 2· If you look at the current scenario, then,
more than a quarter show that consumers
spend 11% of their monthly purchases costs in
online shopping.
 3· Some of the Indians rely on the advice of
your family when making a purchase decision
online. Advice of his friends are 64 percent and
product reviews online by 29 percent.

9.  4· Almost half of consumers in India and the confidence
to use social networks to help them make buying
decisions online.

5· When buying consumer electronics, software and
other items, users rely solely on online reviews and
opinions.
 6. All shopping websites online provide detailed product
information for consumer convenience so you can select
the option that suits your needs.

7. One of the key benefits of shopping online is that you
can access 24x7 and consumers can buy anywhere
anytime from anywhere

10.  Cultural & social issues
 Need to “experience” the product
 No tradition of direct mail and catalog ordering
 Payment problems – credit cards, electronic checks vs. cash
 Don’t know how to use the internet
 Technological issues
 Slow & unreliable internet connections
 Device preferences (e.g., wireless vs. PC)
 Security and privacy
 Unreliable postal service
 Dr. Andrews 10

11.  On April 25, Snapdeal.com sold
 30,000 deals on a single day, one of the
highest transactions on any e-commerce site
in India.
 That day, it sold pre-paid recharge coupons
of Rs 100 for half the price for leading
telecom service providers like Aircel,
Vodafone, Tata Indicom, Idea and Virgin. At
one point in the day, almost 100 deals were
being sold per minute.

13.  In June 2011, Snapdeal adopted a remote
village(Shiv nagar, UP) in India and enabled
clean drinking water facilities by installing
manual pumps. To show their gratitude, the
village’s residents decided to rename their
village to Snapdeal.com Nagar

14.  We are hoping that we convert the significant
chuck of the growing Internet users in India to
do transaction with us. In terms of revenues
we are expecting about Rs 600 crore in the
current financial year

15. Thank you