This document provides an overview of the Startup India initiative launched by the Indian government. It discusses the launch of Startup India in January 2016, with key points like funds of Rs. 10,000 crore, reduced patent registration fees, and tax exemptions for new startups. Major targets of the initiative are women, SC/ST communities, and bottom segments of society. The changing trends in India show increasing job preferences for startups and more social acceptance of entrepreneurship.

2. Startup India
Compiled by
Jagjeet singh
Roll No: 334
Section: FB

3. Content
 Startup India
 Launch
 Key points of startup India
 Investment
 Some figures on Indian Start-up
 Quick analysis on eligibility criteria
 Analysis
 Major target segment for start-up India
 Change in trend for Indian start-up
 Indian Govt. initiative to boost entrepreneurship
 Impact of startup India on Economy
 Bibliography

4. Start Up India
Start up India campaign is based on an action plan aimed at promoting bank
financing for start-up ventures to boost entrepreneurship and encourage start
ups with jobs creation. The campaign was first announced by the Prime Minister
in his 15th August, address from the Red Fort. It is focused on to restrict role of
States in policy domain and to get rid of "license raj" and hindrances like in land
permissions, foreign investment proposal, environmental clearances. It was
organized by Department of Industrial Policy and Promotion (DIPP).A start up is
an entity that is headquartered in India which was opened less than five years
ago and have an annual turnover less than ₹25 crore (US$3.7 million). The
government has already launched PMMY, the MUDRA Bank, a new institution set
up for development and refinancing activities relating to micro units with a
refinance Fund of ₹200 billion (US$3.0 billion).
• The Stand up India initiative is also aimed at promoting entrepreneurship
among SCs/STs, women communities.

5. Launch
The event was inaugurated on 16 January 2016 by the finance minister
Arun Jaitley. Among the attendees were around 40 top CEOs and startup
founders and investors from Silicon Valley as special guests including
Masayoshi Son, CEO of Soft Bank, Kunal Bahl, founder Snaa, Travis
Kalanick, founder of Uber, Adam Nuemann, CEO of WeWork, Sachin
Bansal, founder of Flipkart and others.

6. Key points of Start up India
 Single Window Clearance even with the help of a mobile application
 10,000 crore funds of fund
 80% reduction in patent registration fee
 Modified and more friendly Bankruptcy Code to ensure 90-day exit window
 Freedom from mystifying inspections for 3 years
 Freedom from Capital Gain Tax for 3 years
 Freedom from tax in profits for 3 years
 Eliminating red tape
 Self-certification compliance
 Innovation hub under Atal Innovation Mission
 Starting with 5 lakh schools to target 10 lakh children for innovation programme

7. Investments
Softbank, which is head quarter in Japan, has invested $2 billion into
Indian start-ups. The Japanese firm had pledged the total investments at
$10 billion. Google declared to launch a start-up, based on the highest
votes in which the top three start-ups will be allowed to join the next
Google Launchpad Week, and the final winner could win an amount of
$100,000 in Google cloud credits. PMMY (Pradhan Mantri Mudra Yojana)
is also one of the similar initiatives to refinance the micro units

8. Some Figures on Indian Start-up

9. Quick analysis of the eligibility criteria

10. Analysis
One of the eligibility criteria states that “The product or service should be a new
one or a significantly improved version of existing services or products.”
Let’s take the example of start-ups who are engaged in creating and developing
online marketplaces like Flipkart and Amazon. So a new start-up engaged in the
same field may not be eligible unless its product is significantly improved than
what existing players provide.
Another eligibility criteria states that the start-up should get a recommendation
letter from the recognized incubator cell or be recognized by the GoI or should be
funded by recognized funds. Now this will be quite a task for start-ups.
In my estimation, going by these criteria, roughly 60% of existing start-ups could
be rendered ineligible for the Start-up India plan.

11. Major target segment for start-up India
• The government has had to look at new areas like the Mudra Scheme, which
was set up to target 25 per cent of the bottom layer of the society. “Earlier they
were exploited by money lenders. We have enabled 1.73 crore entrepreneurs
get loans under this scheme.”
• Based on the success of this programme the government will roll out The
Stand-up India will be separately. He said “We are targeting women and
SC/ST segments because these segments have not thrown enough
entrepreneurs. Almost 3,000 new entrepreneurs to be created under this
scheme.”
• But to cater to India’s growing population Jaitley re-iterated that the
entrepreneurs should not rely solely on the government as they can’t cater to
every Indian entrepreneur. Talking about the Start-up India initiative, he said

12. Change in trend for Indian Start-up
Changing Job Preferences
The new age India today is ready to break away from the typical career
paths, to take a chance, to follow their hearts and this is clearly evident
from the hiring trends that we are currently seeing in the country.
Traditional recruiters in India are said to be under pressure to up their
game as more and more talent is tending towards working with growth
companies.
A budding start-up ecosystem, challenging assignments, huge funding's
and an associated coolness quotient are attracting a lot of talent towards
the Indian start-up space.

13. Continue…
Trends in Graduate Hiring
• Hiring in Indian IITs always makes a news due to the crore plus packages that
are offered to the students. Hiring trends in IITs are also seen as showcasing
the trends of interests that young talented India is portraying. And the trends
in first phase of the IIT placement season that concluded on December 31,
2014 were clearly showing a growing interest towards start-ups.
• The year not only saw more number of start-ups actively participating in the
campus recruitment process but also saw them offering higher packages in
order to compete with our regular visitors and lure the students. In fact, start-
ups and ecommerce companies were among the topmost recruiters of the year.
Placements in start-ups have accounted for 13% of the total number of
students placed from IIT-Madras where as many as 65 start-ups recruited and
made 122 offers in more than 75 profiles

14. Continue…
Mid and Senior Management Turns To Start-ups
The opportunity and challenges that start-ups and growth companies are
providing today is really huge. Talk to any mid or senior management
executive in India today and you cannot miss hearing about how they are
looking for something challenging to work on. A lot of mid/ senior level
managers who could not take a risk early in life due to responsibilities feel
much more comfortable about it today after having made a considerable
amount of savings and looking at the support that the start-up ecosystem
in India is seeing.

15. Continue…
Changing Social Outlook
There was a time in India many years ago when the only socially accepted
job was a government job. Then came the private sector jobs, then the
MNCs and slowly and steadily jobs at start-ups and having your own start-
up are also gaining more and more social acceptance each day. In the
middle of a number of reports which said how having your own start-up is
not very conducive to your marriage prospects, Jeevansathi, a matrimonial
website has witnessed a 55 % increase in self-employed profiles in last
couple of years. Rohan Mathur, the VP and head of Jeevansathi said that
nowadays parents are fine with an entrepreneur groom as long as he has
good educational background.

16. Indian Government Initiative to boost
Entrepreneurship
Start-Up India Initiative
SETU Fund
e-biz portal
MUDRA Bank
Atal Innovation Mission (AIM)
Royalty Tax
Start-up Network
Smart Cities And Digital India Opportunity

17. Impact of Start-up India on Indian Economy
• Creation of Job
• Increase Export
• Increase production will lower the price of goods and services
• It will increase multiplier effect
• Marginal Propensity To Consume (MPC) will go up
• Boost GDP

18. Bibliography
• http://yourstory.com/2016/01/startup-india-action-plan-eligible/
• http://d152j5tfobgaot.cloudfront.net/wp-
content/uploads/2015/07/Startup-Funding-India-2013-2014-2015-
YourStory.jpg
• http://techstory.in/startup-india/
• http://www.nasscom.in/india-fastest-growing-and-3rd-largest-startup-
ecosystem-globally-nasscom-startup-report-2014
• https://en.wikipedia.org/wiki/Startup_India
• http://yourstory.com/2016/01/startup-india-narayana-murthy/