4. Greeting/rapport
Needs analysis
Product Presentation
Trial close
Handling Objections
Closing the sale
Follow up
Referrals
5. Smile
Greet//wish
Good morning-Afternoon-Evening
How are you?
Happy new year
Introduce yourself
I am ………from Ford
6. Ask the right Questions
Use the FORM Tool
#Family
#Occupation
#Recreation
# Motivation
Ask yourself
#What I am selling
#Am I talking to the right person
#How can I steer the conversation in the right direction
7. #Values are what is important
#Move towards identifying the Right Values
#Prioritize the Needs
#Ask about their ideas for new product
#Identifying the Decision maker
8. Use FAB tool to present the product
#Features
#Advantages
#Benefits
Six step Demo process (Ex-Ford passenger car)
#Infront of the product
#Under the hood
#Passeneger side
#Rear side of the car
#Drivers compartment
#Inside area
9. Semantics
-The right amount of eye contact
-Posture
The correct content
-Remember the priorities
-Present the Feature to address the needs
-Be crisp and clear
-State the advantages of the product
10. Keep Questions short and clear
Stop and listen
Maintain an even tone of voice
Do not use a rising inflection
Speak with confidence
11. Presenting the right values at the right time to close
the sale
Proper value ,Easy sale
Timing is important
Value based selling
Higher value Easier to close the sale
12. Think about the objection and How to present the
solution(E.g potential customer has mindst about
poor resale value)
Solutions:
#Write down the objections that has resulted in a
loss of sale
#Group discussion
#Turn an objection into an advantage
13. Clarity in closure
Finalize the deal and shake on it
Congratulate the customer on an excellent choice
#Appreciate the customer for his time
#Thank for him for the business
14. Very important
#Customer pipeline
#Build rapport
#Build Relationship
Be proactive
#Meet the customer regularly
#Invite for customer meets
#Bring any upgrades their notice
15. With in one week of selling the product contact
the customer for follow- up call
Ask the level of customer satisfaction has
Ask the feedback about the product and services
Again congratulate on their choice
16. The importance of Follow-up
#Referrals
#Understanding the customer
#Learning and correcting the mistakes you made
Sales kit
# Have a complete sales kit and know the
updating news of your industry
17. We win
#When you try hard and follow a system which
helps us win, then remember that system and
keep using it
We learn how to win
#When you try hard and fail, then remember what
you did wrong ,acknowledge your mistake and
move forward by
NOT DOING IT EVER AGAIN