SlideShare a Scribd company logo

Instant Response Focus Groups for Political Campaigns - KEEVOON Research

•
•
KEEVOON Global Research
KEEVOON Global Research
1 of 7
INSTANT RESPONSE DIAL SESSION FOCUS GROUPS FOR POLITICAL CAMPAIGNS THE INNOVATIVE SURVEY RESEACH TOOL
THE INSTANT RESPONSE FOCUS GROUP
THE RESULTS
CAMPAIGN MATERIAL FOR TESTING TV Ad Print / Messages Banner Ads Policies Speeches
WHO & WHERE Who? • 15-30 participants per group • Cumulative results of all participants • Worldwide recruitment capability Where? • Any city or country • Focus group facility / On location • Adaptable to any language or culture
ADVANTAGES OF INSTANT RESPONSE • Anonymous and discreet • Eliminates “dominant” participant • Moderator is aware of results • Build demographic profile • Quantitative element • Find out what really works
For More Information: MITCHELL BARAK UK: +44-203-318-3223 US: +1-877-886-0666 info@keevoon.com www.keevoon.com

Recommended

Instant Response Focus Groups - Keevoon Research
Instant Response Focus Groups - Keevoon Research Instant Response Focus Groups - Keevoon Research
Instant Response Focus Groups - Keevoon Research
KEEVOON Global Research
 
Ericsson - Business case
Ericsson - Business case Ericsson - Business case
Ericsson - Business case
serena boccardo
 
Taller practico el cuento
Taller practico el cuentoTaller practico el cuento
Taller practico el cuento
Martha Soraya Borrero Farias
 
Tabela de orçamento 2015
Tabela de orçamento 2015Tabela de orçamento 2015
Tabela de orçamento 2015
Tarcisio Soaresfotografia
 
Solar Job New York 2
Solar Job New York 2Solar Job New York 2
Solar Job New York 2
Geoffrey Katz
 
Organisation Internationale de La Francophonie II
Organisation Internationale de La Francophonie IIOrganisation Internationale de La Francophonie II
Organisation Internationale de La Francophonie II
hufsfrance
 
Collapse
CollapseCollapse
Collapse
HST130mcc
 
Barajafamiliaslexicas 150310145951-conversion-gate01
Barajafamiliaslexicas 150310145951-conversion-gate01Barajafamiliaslexicas 150310145951-conversion-gate01
Barajafamiliaslexicas 150310145951-conversion-gate01
Santiago Campos zurano
 

Recommended

Instant Response Focus Groups - Keevoon Research
Instant Response Focus Groups - Keevoon Research Instant Response Focus Groups - Keevoon Research
Instant Response Focus Groups - Keevoon Research
KEEVOON Global Research
 
Ericsson - Business case
Ericsson - Business case Ericsson - Business case
Ericsson - Business case
serena boccardo
 
Taller practico el cuento
Taller practico el cuentoTaller practico el cuento
Taller practico el cuento
Martha Soraya Borrero Farias
 
Tabela de orçamento 2015
Tabela de orçamento 2015Tabela de orçamento 2015
Tabela de orçamento 2015
Tarcisio Soaresfotografia
 
Solar Job New York 2
Solar Job New York 2Solar Job New York 2
Solar Job New York 2
Geoffrey Katz
 
Organisation Internationale de La Francophonie II
Organisation Internationale de La Francophonie IIOrganisation Internationale de La Francophonie II
Organisation Internationale de La Francophonie II
hufsfrance
 
Collapse
CollapseCollapse
Collapse
HST130mcc
 
Barajafamiliaslexicas 150310145951-conversion-gate01
Barajafamiliaslexicas 150310145951-conversion-gate01Barajafamiliaslexicas 150310145951-conversion-gate01
Barajafamiliaslexicas 150310145951-conversion-gate01
Santiago Campos zurano
 
MediaPost Marketing Politics Sponsor Vistar Media
MediaPost Marketing Politics Sponsor Vistar MediaMediaPost Marketing Politics Sponsor Vistar Media
MediaPost Marketing Politics Sponsor Vistar Media
MediaPost
 
Nor Cal BMA Product Management Roundtable Presentation
Nor Cal BMA Product Management Roundtable PresentationNor Cal BMA Product Management Roundtable Presentation
Nor Cal BMA Product Management Roundtable Presentation
Jennifer Berkley Jackson
 
AwakeChocolateMediaPresentation
AwakeChocolateMediaPresentationAwakeChocolateMediaPresentation
AwakeChocolateMediaPresentation
Jeff Heilig
 
Naartjie Grand Opening Strategy
Naartjie Grand Opening StrategyNaartjie Grand Opening Strategy
Naartjie Grand Opening Strategy
wesleykerfox
 
Creating a Practical Digital Strategy
Creating a Practical Digital StrategyCreating a Practical Digital Strategy
Creating a Practical Digital Strategy
simonphopkins
 
Marketing OTC Presentation by Dana Otillio For IABC Houston
Marketing OTC Presentation by Dana Otillio For IABC HoustonMarketing OTC Presentation by Dana Otillio For IABC Houston
Marketing OTC Presentation by Dana Otillio For IABC Houston
IABC Houston
 
Achieving inclusive public participation
Achieving inclusive public participationAchieving inclusive public participation
Achieving inclusive public participation
Southern New England American Planning Association
 
A Study on influence of outdoor advertising on consumers
A Study on influence of outdoor advertising on consumersA Study on influence of outdoor advertising on consumers
A Study on influence of outdoor advertising on consumers
Gaurav Kale
 
Election 2008 Analysis
Election 2008 AnalysisElection 2008 Analysis
Election 2008 Analysis
WPA Intelligence
 
The role of_media_in_advertising_to_present
The role of_media_in_advertising_to_presentThe role of_media_in_advertising_to_present
The role of_media_in_advertising_to_present
FCB Brandfirst Nigeria
 
Keys to hacking crowdfunding
Keys to hacking crowdfundingKeys to hacking crowdfunding
Keys to hacking crowdfunding
ideatoipo
 
Csap uad pilot site introductory webinar final 3 7 12
Csap uad pilot site introductory webinar final 3 7 12Csap uad pilot site introductory webinar final 3 7 12
Csap uad pilot site introductory webinar final 3 7 12
dakotabill
 
Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...
Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...
Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...
Connecticut Health Foundation
 
Content Campaign Strategy
Content Campaign StrategyContent Campaign Strategy
Content Campaign Strategy
Tony Passey
 
2015 PRSA Tri-State Conference Slides: Thinking Differently About PR
2015 PRSA Tri-State Conference Slides: Thinking Differently About PR2015 PRSA Tri-State Conference Slides: Thinking Differently About PR
2015 PRSA Tri-State Conference Slides: Thinking Differently About PR
Cooperatize
 
TNS 2014 Amazing
TNS 2014 Amazing TNS 2014 Amazing
TNS 2014 Amazing
Tan Tran
 
FHNKY_May 2018
FHNKY_May 2018FHNKY_May 2018
FHNKY_May 2018
Todd Krise
 
Evaluating HIV Policy Advocacy: The Local Capacity Initiative
Evaluating HIV Policy Advocacy: The Local Capacity Initiative Evaluating HIV Policy Advocacy: The Local Capacity Initiative
Evaluating HIV Policy Advocacy: The Local Capacity Initiative
MEASURE Evaluation
 
Webinar: What the 2020 US Election Means for Marketers
Webinar: What the 2020 US Election Means for MarketersWebinar: What the 2020 US Election Means for Marketers
Webinar: What the 2020 US Election Means for Marketers
Falcon.io
 
Cross-cultural Effectiveness: Cultural Detective Toolkit
Cross-cultural Effectiveness: Cultural Detective ToolkitCross-cultural Effectiveness: Cultural Detective Toolkit
Cross-cultural Effectiveness: Cultural Detective Toolkit
Cultural Detective
 

More Related Content

Similar to Instant Response Focus Groups for Political Campaigns - KEEVOON Research

AwakeChocolateMediaPresentation
AwakeChocolateMediaPresentationAwakeChocolateMediaPresentation
AwakeChocolateMediaPresentation
Jeff Heilig
 
Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...
Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...
Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...
Connecticut Health Foundation
 
TNS 2014 Amazing
TNS 2014 Amazing TNS 2014 Amazing
TNS 2014 Amazing
Tan Tran
 
Webinar: What the 2020 US Election Means for Marketers
Webinar: What the 2020 US Election Means for MarketersWebinar: What the 2020 US Election Means for Marketers
Webinar: What the 2020 US Election Means for Marketers
Falcon.io
 
Cross-cultural Effectiveness: Cultural Detective Toolkit
Cross-cultural Effectiveness: Cultural Detective ToolkitCross-cultural Effectiveness: Cultural Detective Toolkit
Cross-cultural Effectiveness: Cultural Detective Toolkit
Cultural Detective
 

Similar to Instant Response Focus Groups for Political Campaigns - KEEVOON Research (20)

MediaPost Marketing Politics Sponsor Vistar Media
MediaPost Marketing Politics Sponsor Vistar MediaMediaPost Marketing Politics Sponsor Vistar Media
MediaPost Marketing Politics Sponsor Vistar Media
 
Nor Cal BMA Product Management Roundtable Presentation
Nor Cal BMA Product Management Roundtable PresentationNor Cal BMA Product Management Roundtable Presentation
Nor Cal BMA Product Management Roundtable Presentation
 
AwakeChocolateMediaPresentation
AwakeChocolateMediaPresentationAwakeChocolateMediaPresentation
AwakeChocolateMediaPresentation
 
Naartjie Grand Opening Strategy
Naartjie Grand Opening StrategyNaartjie Grand Opening Strategy
Naartjie Grand Opening Strategy
 
Creating a Practical Digital Strategy
Creating a Practical Digital StrategyCreating a Practical Digital Strategy
Creating a Practical Digital Strategy
 
Marketing OTC Presentation by Dana Otillio For IABC Houston
Marketing OTC Presentation by Dana Otillio For IABC HoustonMarketing OTC Presentation by Dana Otillio For IABC Houston
Marketing OTC Presentation by Dana Otillio For IABC Houston
 
Achieving inclusive public participation
Achieving inclusive public participationAchieving inclusive public participation
Achieving inclusive public participation
 
A Study on influence of outdoor advertising on consumers
A Study on influence of outdoor advertising on consumersA Study on influence of outdoor advertising on consumers
A Study on influence of outdoor advertising on consumers
 
Election 2008 Analysis
Election 2008 AnalysisElection 2008 Analysis
Election 2008 Analysis
 
The role of_media_in_advertising_to_present
The role of_media_in_advertising_to_presentThe role of_media_in_advertising_to_present
The role of_media_in_advertising_to_present
 
Keys to hacking crowdfunding
Keys to hacking crowdfundingKeys to hacking crowdfunding
Keys to hacking crowdfunding
 
Csap uad pilot site introductory webinar final 3 7 12
Csap uad pilot site introductory webinar final 3 7 12Csap uad pilot site introductory webinar final 3 7 12
Csap uad pilot site introductory webinar final 3 7 12
 
Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...
Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...
Evaluation of the Enrollment Experience in Connecticut: Raising up the Voices...
 
Content Campaign Strategy
Content Campaign StrategyContent Campaign Strategy
Content Campaign Strategy
 
2015 PRSA Tri-State Conference Slides: Thinking Differently About PR
2015 PRSA Tri-State Conference Slides: Thinking Differently About PR2015 PRSA Tri-State Conference Slides: Thinking Differently About PR
2015 PRSA Tri-State Conference Slides: Thinking Differently About PR
 
TNS 2014 Amazing
TNS 2014 Amazing TNS 2014 Amazing
TNS 2014 Amazing
 
FHNKY_May 2018
FHNKY_May 2018FHNKY_May 2018
FHNKY_May 2018
 
Evaluating HIV Policy Advocacy: The Local Capacity Initiative
Evaluating HIV Policy Advocacy: The Local Capacity Initiative Evaluating HIV Policy Advocacy: The Local Capacity Initiative
Evaluating HIV Policy Advocacy: The Local Capacity Initiative
 
Webinar: What the 2020 US Election Means for Marketers
Webinar: What the 2020 US Election Means for MarketersWebinar: What the 2020 US Election Means for Marketers
Webinar: What the 2020 US Election Means for Marketers
 
Cross-cultural Effectiveness: Cultural Detective Toolkit
Cross-cultural Effectiveness: Cultural Detective ToolkitCross-cultural Effectiveness: Cultural Detective Toolkit
Cross-cultural Effectiveness: Cultural Detective Toolkit
 

Instant Response Focus Groups for Political Campaigns - KEEVOON Research

  • 1. INSTANT RESPONSE DIAL SESSION FOCUS GROUPS FOR POLITICAL CAMPAIGNS THE INNOVATIVE SURVEY RESEACH TOOL
  • 2. THE INSTANT RESPONSE FOCUS GROUP
  • 4. CAMPAIGN MATERIAL FOR TESTING TV Ad Print / Messages Banner Ads Policies Speeches
  • 5. WHO & WHERE Who? • 15-30 participants per group • Cumulative results of all participants • Worldwide recruitment capability Where? • Any city or country • Focus group facility / On location • Adaptable to any language or culture
  • 6. ADVANTAGES OF INSTANT RESPONSE • Anonymous and discreet • Eliminates “dominant” participant • Moderator is aware of results • Build demographic profile • Quantitative element • Find out what really works
  • 7. For More Information: MITCHELL BARAK UK: +44-203-318-3223 US: +1-877-886-0666 info@keevoon.com www.keevoon.com