1. The document discusses Grasons Company Estate Sale Services and their 6 point approach to home sales. It emphasizes branding and being the #1 rated company through growth and high prices. 2. It also covers merchandising homes through curb appeal, staging, and condition. Additional exposure is gained through direct mail, social media, listings, and open houses. 3. Networking and negotiations are the final points - gaining influence and successfully closing deals. The overall strategy is to agree on price and list the property by emphasizing the company's experience, philosophy, credentials, and background in home sales.

1. MR ROB TEST
Grasons Company Estate Sale Services
REALTOR
www.grasons.com
Home Sale Strategy

2. Understanding Your Expectations
• What concerns do you have about woking with a real
estate agent ?
• What are your expectations pf your real estate agent
?
• What would it take for you torefer me to your friends

3. Strategies :6 Point Approach
The Power of
Branding

4. #1. The Power of Branding
What Do you think When you hear or see Grasons Company ?
• We are the #1 Rated and Referred company for local estate sales. Our estate sale
company is quickly moving across the Nation with multiple Grasons Co. Locations
to serve you. Grasons Co. has been growing faster than any other Estate Sale Company
because we sell your items at the highest price, stage your home with the most care
involved. We also have the largest following and ratings by buyers, sellers, Realtors,
Attorneys, Probate Courts & Trustees.

5. What’s in a name?
She sad contacted three estate sale companies
before choosing Grasons to handle the sale of her
former husband’s estate in Huntington Harbour in
2014
Netting More than $20.000 for the estate
Gransons held 245 estate sales through 11 franchises in
three states in 2015

6. #2. Merchandising
Curb Appeal
StagingInterior Condition
Access

7. #2. Merchandising

8. Understanding Your Expectations

9. Understanding Your Expectations

10. Understanding Your Expectations

11. Understanding Your Expectations
of all home buyers used the internet as a
tool when searching for a home
felt the same about
virtual tours
of home buyers first learned about the home they
purchased using the internet.
87%
of recent home buyers found
photos very useful
68%
86%
37%
Source national association of realtors 2008 Home Buying and Home Selling Survey

12. www.Grasons.com

13. Additional Exposure for Your Property

14. #4. Offline Promotion
Direct Mail
Email
CampaignsYard Sign
Local
Advertising
Multiple
listing
Service
Agent
& Public
Open House

15. #5. Networking
• Personal Sphere of influence
• Professional Agent Network
• Facebook
• LinkedIn
• Craig’s List (High Profile Web Classifieds)
• Postmets.com
• www.homeinthesuburbs.com
• www.wikins1.com

16. #6. Negotiation and Closing
• Negotiate favorable terms and conditions
• Successful closing

17. Summary
The Power of
Branding

18. Based on what we’ve discussed so far, if we can
agree on price would you fell comfortable listing
your property with me ?

19. My Professional Experience
My Philosophy
A real estate transaction ….
…
…
My Credentials
Licensed in NJ in 2003, Licensed in PA 2009 ….
…
My Background
Specializing in First Time Home Sales, First Time
…
Committees
Government Affairs, Community
….
….

20. Grasons Company Estate Sale Services
The Company (Strengths)
Years of experience ….
…..
Number Of agents : over 100 full time agents
Perks;
1. NEPA …..
2. Independent Family ….
3. Relocation Department