The document summarizes the cultural and economic impacts of the 2018 PyeongChang Winter Olympics in South Korea. It discusses how the Olympics are expected to bring 390,000 foreign tourists and 200,000 domestic tourists, generating $400 billion in economic effects. It also explores how the Olympics will boost South Korea's tourism industry and cultural development through international exposure and a motivation to improve cultural quality. Additionally, the document examines the Olympic spirit of individualism, egalitarianism, harmoniousness and universalism that can promote cross-cultural understanding.