The document proposes a partnership between Dick's Sporting Goods, Under Armor, Bally Total Fitness, 24 hour Total Fitness, and the Colorado Rockies to drive sales through in-game promotions and giveaways. It outlines special deals for game tickets that include free gym passes or gift cards. In-game promotions include discounted Under Armor gear and a race for prizes. A season-long weight loss competition is proposed with gym memberships for prizes. Promotional giveaways at games include stress balls and baseballs for kids. Executive suites will be used to entertain clients. A season-long drawing rewards Dick's shopping with game tickets and experiences.