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COMPANY BACKGROUND
•

Longboards

•

Accessories (Pucks)

•

Apparel

•

Involved with Animal
Shelter

•

Strong Company Values
• Generate Facebook
Chatter
• Nationwide Brand
Recognition
• Brand Values
Awareness
• Improved Website
•

Primary (19-28 Year Old
Male, College and Just
out of College)

•

Secondary (18-24 Year
Old Female in College)
WHAT IS SUCCESS
Nationwide

Online

•

Brand Recognition in Stores

•

•

Word of Mouth Awareness
(Similar to Sector9)

Improved Conversions from
Google AdWord Searches

•

Recreational Board of
Choice

Generated Leads from
Facebook

•

Short Term – 13,000 Likes on
Facebook

•
HOW TO MEASURE SUCCESS
•
•

Facebook’s Conversion Tool (Ads)

•
•
•

Google AdWords

Website Analytics

Improved Sales in General

Improved Brand Recognition Online
REACHING THE AUDIENCE

Google
•

Target General Category of “Longboards”
•
•

•

“Cheap Longboards”
Beginner Longboarder

Female Searching for Longboarding
TOOLS TO REACH AUDIENCE
BUDGET
Facebook Ads

Google AdWords

•

$10,000 Budget over
Month

•

$700 Dollar/Day

•

$6.35 bid price

Sponsored Ads in
Stream

•

Reach ~7,000 Clicks

•
SUMMARY

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