E-commerce Amazon

1. The idea behind Amazon
business
Pham Van Thanh
Week4

2. 1. E-commerce strategy
• Not only special offers and featured products,
shopper also find some recommendations
• Know customer very very well
• Multi-leveled e-commerce
• The sales of merchandise sold directly
• Linked with other websites: customer has many
chooses
• Affiliate program with anybody

3. 2. Amazon technology
• Running in entirely Linux-based and is the world’s
three largest Linux database
• The data warehouse is classified into 3 functions:
– Query
– Historical
– ETL (extract, transform, load)
• Employs the Netscape Secure Commerce Server
using the SSL protocol

4. 3. Amazon auction
• User can provide their own product to auctioned
• They can sell their stuff to the highest bidder
• Buyer can see if someone else is selling the product
for less in one of the other chanels.

5. 4. Amazon Advantage
• Place where people can sell new books, music,
movies
• Amazon handles the entire sales transaction from start
to finish
• The company takes a 55% commission on each sale
• Something like a consignment setup, a sales avenue
who create their own CDs or book are easily to
looking a way to get it out

6. 5.Customer Tracking
• Using the data collected on every registered user,
Amazon points user to products they might be glad to
discover
• The product is recommended are:
– Similar to what you’re currently searching
– Related to what you’re searched
– Purchase by another people who’ve searched for what
you’re searching for or have bought

7. 6.Amazon Community
• Place where people provide information themselves
to other user
• Write their own review, recommendations…
• “So you’d Like To..” guides and “Listmania” lists
base on Amazon’s product offerings.
• Can make any sort of list you want and any user can
view and rate it

8. 7.Conclusion
• Amazon is the most largest e-commerce in the world
• It’s base on:
– High technology and friendly with user
– Reasonable strategy, good customer service
– Fast transport service and cheap
– A lot of utility for user
– Discount policy in reasonable time