This document outlines the agenda and plan for launching the SCC Center for Business and Industry (CBI). It discusses defining and measuring success, developing value propositions and revenue sources. It also covers outreach and sustainability efforts like securing grants, recruiting representatives and achieving a shared vision. Additional topics include engaging the local community through partnerships, developing a strategic plan, and identifying quick wins using Kotter's change model. The overall goal is to collaboratively create and implement a sustainable plan for CBI to support economic development in the region.

1. SCC Center for Business and
Industry
Dr. John A Hoehn
October 14, 2016
Presentation to Salem Community College

2. Agenda
• Introductions
• Transition Plan and
Metrics
• Outreach for Sustainability
• Engagement with Local
Community
• Q&A 1
Presentation to Salem Community College

3. Launching the CBI Role
Define Success
Measure Success
Value Propositions / Offerings:
● On-site Training, Seminars
● Online Webinars, Meetings
● On-campus (SCC) Conferences,
Meetings, Training
Other Revenue Sources:
● Grants
● Subscription Services
● Pay-Per-Use Services
● Inclusion of all stakeholders - expectations
● Regional self assessment – needs and wants, capabilities and resources
(SMEs)
● Collaborative creation of commonly held vision of economic development
● Revenue and financial commitments to
sustain CBI for the next year
2
Presentation to Salem Community College

4. Outreach & Sustainability
Business Development Principles
Secure Targeted Grants
Recruit Active Representatives
● “Give to get”
● Salem County Stakeholder Map
● Achieve commonly held vision
● Federal grants
● State grants
● Private grants
● Functional role
● Location / Municipality
● Industry
● Domain expertise
3

5. Revenue Sources
Targeted Conferences $ 15,000
On-line webinars $ 15,000
On-site Formal Education $ 15,000
Grants $ 30,000
Subscriptions $ 5,000
6-Month Revenue $ 80,000
Presentation to Salem Community College

6. Engagement with
Local Community
Partnerships and Strategic Alliances
14
http://salemcountyclerk.org/municipalities-in-salem-county/
● Leverage Salem Community
College Resources
● Salem County Government
● Salem County Chamber of
Commerce
● Trenton Regulatory Agencies
& Departments
● Municipalities
● Profile each Municipality

7. Strategic Plan Development
and Implementation
Develop Strategic Plan
Mentoring & Internships
5
● External & Internal Analysis
● Conduct Surveys/Questionnaires
● Conduct Interviews with Key Individuals
● Crystalize commonly held vision
● Develop CBI Value Propositions
● Develop Offerings (for financial
commitments)
● Win-win
● Accomplish more at lower cost
Presentation to Salem Community College

8. Quick Wins
Alliance Quick Wins
Process Quick Wins
Technology Quick Wins
CBI Reporting Quick Wins
1. Establish a sense of urgency
2. Creating the guiding coalition
3. Developing a vision and strategy
4. Communicating the change vision
5. Empowering broad-based action
6. Generating short-term / quick
wins
7. Consolidating gains and producing
more change
8. Anchoring new approaches in the
culture
Kotter’s 8 Steps to Change
Presentation to Salem Community College

9. Thank You!
Presentation to Salem Community College