Presentation to Swiss Competitive Intelligence Association on 19.11.2013. The presentation was focused on how to use social media data for competitive intelligence and included an example of SBB (Swiss Federal Railway). Presented jointly by Kamales Lardi from Lardi & Partner Consulting GmbH and Kevin Michels-Kim from Starling Gmbh.
Market / Competitive Intelligence Usage and AllocationIgnacio Feller
Market & Competitive Intelligence Usage and Allocation: Best practices in creating a communication and governance framework to ensure actionable intelligence across varied internal stakeholder groups - including executives, marketing, sales, product management, and investor relations - within complex organizations competing in rapidly changing markets.
Economic intelligence and knowledge managementDavid VALLAT
Competitiveness is based on knowledge.
The way companies acquire knowledge from their environment and apply it, will determine their ability to survive into the 21st century volatile, complexe and uncertain world.
Competitive Intelligence is critical to any company striving to make their product deliver the value customers expect. As a Product Manager, you want to keep a holistic view of both your client’s opinion, desire and thoughts on new development, combined with a perspective on what your competition will be up to next. After all, the competition has smart Product Managers who may have discovered an important service or product angle those customers are going to want.
With social media in a mature phase, can’t you just rely on Twitter Feeds, news aggregators, and information from the odd LinkedIn Group? Is that enough? What else should you be doing to stay ahead of you competitors?
Join our guest speaker, Zena Applebaum, of Bennet Jones LLP, for a practical discussion about where to look for competitive intelligence (ethically), how to collect it, the questions you should be asking, who to ask, and how best to use the intel once you have it
Market / Competitive Intelligence Usage and AllocationIgnacio Feller
Market & Competitive Intelligence Usage and Allocation: Best practices in creating a communication and governance framework to ensure actionable intelligence across varied internal stakeholder groups - including executives, marketing, sales, product management, and investor relations - within complex organizations competing in rapidly changing markets.
Economic intelligence and knowledge managementDavid VALLAT
Competitiveness is based on knowledge.
The way companies acquire knowledge from their environment and apply it, will determine their ability to survive into the 21st century volatile, complexe and uncertain world.
Competitive Intelligence is critical to any company striving to make their product deliver the value customers expect. As a Product Manager, you want to keep a holistic view of both your client’s opinion, desire and thoughts on new development, combined with a perspective on what your competition will be up to next. After all, the competition has smart Product Managers who may have discovered an important service or product angle those customers are going to want.
With social media in a mature phase, can’t you just rely on Twitter Feeds, news aggregators, and information from the odd LinkedIn Group? Is that enough? What else should you be doing to stay ahead of you competitors?
Join our guest speaker, Zena Applebaum, of Bennet Jones LLP, for a practical discussion about where to look for competitive intelligence (ethically), how to collect it, the questions you should be asking, who to ask, and how best to use the intel once you have it
Skapa presentation for Carthage CollegeErik Ekholm
16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
Digital Services - Presentation by Robert Lang, CEO of Socialbakers at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.
Social media is arguably one of the strongest and most affordable marketing tools available to MSPs today. So why aren’t you doing more? In a recent survey, 76% of marketers said social media is actually helping their companies close deals.
Additionally, social media is a great way to build the company culture, be seen and heard by partners, prospects and customers and learn a lot more about what makes the market tick.
In this webinar, our experts from WhiteFox will provide you the Cliff notes on best practices around Social Media including where to play, how to play, what and when to post, who to engage with and what to avoid.
Guest speakers include:
• Marie Rourke, president, WhiteFox Marketing
• Nicole Reisberg, social media strategist, WhiteFox Marketing
Agile Marketing Engagement Strategies - Digital Industry NetworksAndy McCartney
If one of your business objectives is to rapidly generate a new source of contacts, engagement, thought leadership and leads, then ... bypass traditional PR and prospecting, and establish direct compelling conversation with prospects and customers via a "Digital Industry Network"
Chip Reno and Ed Sarausad UW TMBA CapstoneChip Reno, MBA
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The new year brings new opportunities and challenges for business and IT professionals. Here are the top 7 trends poised to shake up the BI industry and what you should be paying attention to as you develop business strategies for the upcoming year.
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
Struggling to earn links from journalists and the press?
Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively.
That’s where we come in.
Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.
You’ll learn:
- The process and tools to earn press links in just 30 days.
- A scalable process to gather data to enhance journalist storylines.
- How to combine data and expert commentary for the press.
Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples.
Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you.
Discover how to earn quality links through a strong digital PR presence.
Alex Ballering, NXP
An exciting journey to real ROI
Welke kanalen en middelen moet je inzetten om uiteindelijk echte ROI te krijgen op je online marketing inspanningen? Hoe zet je het gehele marketing automation proces dusdanig in dat alle resultaten meetbaar zijn? Vandaag zal Alex uit de doeken doen hoe NXP Semiconductors dit proces heeft ingericht om de meest effectieve manier van online marketing in te zetten en te meten.
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
«SOMshare» 2.12.2013: «Social Media @ Credit Suisse: Ein Spagat zwischen Akti...SOMshare
"Social Media @ Credit Suisse: Ein Spagat zwischen Aktivierung und Regulierung"
(Barbara Müry Erni, Web Strategy, Credit Suisse)
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- Social Media Governance: Social Media Competence Center, Guidelines and Trainings
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Data Visualization - HorizonWatch 2015 Trend Report Bill Chamberlin
Purpose: The slides provide an overview on the Data Visualization trend
Content: Summary information about the Data Visualization trend is provided along with many links to additional resources.
How To Use This Report: This report is best read/studied and used as a learning document. You may want to view the slides in slideshow mode so you can easily follow the links.
Please Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Sales and marketing are struggling to fill their pipelines with quality leads. A Guaranteed Lead Program is a strategic way to distribute content and deliver qualified leads into your pipeline. This primer teaches you how.
Social Media Analytics - UW Marketing Analytics CourseJeff Gibb
An overview of Simply Measured & Social Media Analytics as a guest speaker in the University of Washington Marketing Analytics Certificate Course in Fall 2015.
VIDEO: How to implement social media for business successKamales Lardi
Video: How does culture and structure of corporations have to change to enable a successful social media strategy? Key elements that companies need to set up before using social media for business.
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16 students from Carthage College (http://www.carthage.edu/) came to Skapa. I had the opportunity of sharing some of my knowledge and experience from driving sales with social media in B2B companies.
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Buy the book http://build-your-social-business.eu/
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