The Food Files is a visual food blog that gained popularity on Instagram with over 70 photos and 200 likes in its first 4 weeks, reaching audiences in 8 countries and seeing 59,000 people view the posts. To expand its reach, the blog utilizes a content strategy across Instagram, Facebook, ABC POOL and Tumblr, and implements marketing strategies like promoting 'likes' and broadening the audience range by taking the experience beyond just Facebook. Followers on Facebook also contribute photos.