This is a presentation of a case study on the topic of Service Demand management, related to the course Service Marketing.

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ServiceBasic Psychological Pleasure

2. The Power of PowerPoint - thepopp.com
A presentation on
case study of
Service Demand
Management

3. Welcome
to
The
Scenario

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Gratitude Towards:
Professor Dr. Tunazzina Sultana
Department of Marketing
University of Chittagong
Presented By:
Rodsy Karim Taseen
ID: BG173071271
Case Study Presentation on
Service Demand management
Course Code: Mkt: 641
Course Title: Service Marketing
9th Batch Business Graduates,
Major Marketing, CUCBA

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Demand Management
Demand Management in Service Marketing
Overview of The Case
Related Questions
Answer of The Questions
Table of Contents

6. Demand management
Demand
Management
Plan Manage
Demand
of
Product and Service
Planning
Methodology
Forecast

7. Demand Management
in
Service Marketing

8. A workshop to promote tourism in India
Union Minister of Tourism, Government of India

9. The Power of PowerPoint - thepopp.com
Importance of
Coordination and Holistic Approach for
Marketing Tourism in India

10. Negative Demand
No Demand
Latent Demand
Seasonal Demand
Different Demand Patterns
High and Low Demand
Quality Service Offering
Complains by Tourists
List of Issues
aired by the participants

11. Negative Demand
No Demand
Latent Demand
Seasonal Demand
Different Demand Patterns
A Common Feature
Quality Service Offering
Complains by Tourists
List of Issues
aired by the participants

12. Questions
1
• Do you think the demand of the tourism
was manageable?
2
• What are the appropriate demand
forecasting methods for tourism?
3
• Is it appropriate to refer the problem to a
professional marketing research firm or
is it good to leave the problem to
concerned state-level tourism
corporations?
4
• Will coordination among state tourism
corporations serve as a remedy for
demand and capacity management
problems?
5
• What would you suggest to solve the
problem?

13. Is Demand for Tourism
Manageable?

14. 0 1 2 3 4 5
2009
2014
2015
2016
Tourism Demand
Tourism Demand

15. Opinion polling methods
•Consumers’ survey
Method
•Sales force opinion
Method
•Experts opinion Method
Statistical Methods
•Mechanical extrapolation
or Trend Projection Method
•Barometric Techniques
•Regression Analysis
•Simultaneous Equation
Method
What are
The Appropriate Demand Forecasting Methods
for Tourism?

16. Refer the problem to professional Marketing Research Firm
Or
To Concerned State Level Tourism Corporations?
“If you don’t serve the customer ,
Then your job is to serve someone who does it.”
~ Philip Kotler

18. Will coordination
among State Tourism
Corporations serve as
a remedy for Demand
Capacity
Management
Problems?

19. What do you suggest to solve the problem?

20. “Effective leadership is putting first things first.
Effective management is discipline,
Carrying it out.”
~ Stephen Covey

21. Thank You! 
Any Questions?