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ROYAL COURIER SERVICE
Group Members Names:
Imran Ahmed
Uzma khan
Kewal Saran
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Agenda
Vision statementVision statement
Mission statementMission statement
IntroductionIntroduction
Brands ElementsBrands Elements
Choice criteriaChoice criteria
CompetitorsCompetitors
Leveraging activitiesLeveraging activities
Marketing MixMarketing Mix
BRAND HIREARCHYBRAND HIREARCHY
Integrated marketing communicationIntegrated marketing communication
Brand MantraBrand Mantra
USPUSP
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INTRODUCTION
 Royal Courier Service was established in Karachi,
Pakistan 2010.
There are three partners.
Royal courier service has domestic as well
as international logistics.
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Mission Statement
Achieve Market Leadership through a zeal for
excellence in customer care combined with an
innovative spirit towards work. Royal Courier
Service saving the time of the our
customers
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Vision statement
We will provide services in all cities of Pakistan and
express and logistical services in Pakistan and other
countries. We will prove the safety of your
documents and other things. Value added services to
our international clients.
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Brands Elements
Brand name: Royal Courier Service
Colors: Black and white
slogan: We save your time
Logo:
URL: www.royalcourser.com.pk.
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Choice criteria
Memorable
Meaningfulness
Transferability
Adaptability
protect ability
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Competitors
TCS
OCS
LEOPARDS
SPEEDX
10
Leverage activates
Company: Royal Courier Service
Country of origin: Pakistan
Channel of distribution: out source
Other brands: No
Events: conferences.
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Marketing mix
Product
Price
Promotion
place
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BRAND HIREARCHYROYAL
COURIER
SERVICES
DOMESTIC INTERNATIONAL
RCS
8-Hrs
MID-NIGHT
RCS
12-Hrs
MONEY
Transfer
RCS
24-Hrs
STUDENT
ZONE
HEART
FEELINGS
ARAB
EXPRESS
RCS
CARTON
DOCUMENT
&
PARCEL
HEART
FEELINGS
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IMC
Telephone (B 2 B)
Print media
Internet
Website
Product Placement
Radio
SMS
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PRICE
DOMESTIC RATES
UPTO 250 GMS RS.50*
251 TO 500 RS.70*
501 GMS TO 1KG RS.100*
Within city 30 per 250gms
MONEY TRANSFER less than 5000= RS.250
HEART Felling RS.40 PER KG +GST
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INTERNATIONAL
STUDENT ZONE RS.1000
HEART FELLING RS.200 PER KG
ARAB EXPRESS RS.650
RCS CARTOON RS. 180 PER KG
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PLACE
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POD
 ECONOMICAL
 SERVICES
 IMAGE
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Brand Mantra
SAFTY, RELIBILITY, and TIMELINESS
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USP
When your package absolutely, positively
has to there over night.
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FUTURE EXTENTION
 LOGISTICS
 WAREHOUSING
 SEA FRIEGHT
 COMPLETE e-SOLUTION
21

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