Market Research Company Presentation

1. About us What we do Team Customers
English Português
Rua Oscar Freire, 379 Conj. 151 – São Paulo – SP
Tel:(11)3087-2474 | Fax:(11)3081-0351
ginger@ginger.net.br
Strategy
Partners

2. A boutique Market Research agency
with client’s perspective
back
Planning & on time delivery
Excellence in project
execution with quality and
ethics.
Strategic recommendations
that add value to business
Criativity, analytical skills and
conceptual thinking.
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3. Various
Research techniques
Qualitative
studies
Quantitative
studies
Other
techniques
Training | introductory
market research course for
associates
Traditional quantitative
(face to face, telephone,
central location, online)
Desk Research |
secondary data analysis
with analytical
differential
Modeling | segmentation,
mapping, price elasticity,
linear programming,...)
Ginger Real Ethnography |
truly ethnographic method to
identify consumers’ insights
Traditional qualitative
(interviews, focus
groups)
Ginger Copy Pre-test |
proprietary methodology
for qualitative evaluation
of communication
Innovation Workshop|
structured process to
generate consumer
insights and new ideas
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Video Products |
Contact and Testimony

4. Ginger techniques for quant
At home
Intercept
Central Location
Habits and attitudes, modeling, segmentation, shopper
understanding, brand image, price elasticity, conjoint analysis,
analysis of key drivers, recall communication, product and
concept testing, turf, CHAID, etc..
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individual by phone online

5. Ginger´s technique online
Done through
partnerships with
online panels and / or
customers mailing
Whether or not including
the customer
communication pieces
(stimulated recall through
images or video)
Conducting
complementary sample
in central online location
for lower penetration
quotas
Online monitoring of
the status and results
Diaries,
interviews and
online groups
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6. Ginger’s infrastructure for qualitative
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We have our own one-way mirror viewing
room, providing greater comfort and better
service to our clients.
The one-way mirror viewing room has modern
features, including simultaneous
interpretation and online video transmission
(Focus Vision and TVLink)
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8. Some of our clients
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9. Partnership with
international research
agencies
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10. back