Presentation Design Principles
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This document discusses various design principles including signal to noise, going visual, empty space, rule of thirds, contrast, consistency, and placement. It provides examples of each principle and asks the reader to guess which principle a given example demonstrates. It also discusses detecting deception and observing nonverbal communication cues. Overall, the document focuses on teaching visual design and communication principles.
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Presentation Design Principles
- 1. d e s i g n Ivan Petkovic (@ipetko)
- 2. why me?
- 3. fighting tradition recipes putting the peaces part 1 part 2 part 3
- 4. part 1 fighting tradition
- 6. or lecture!
- 7. or meeting!
- 8. but we like to hang together
- 9. then why?
- 11. Detecting Deception Hard (50% chance you will get it right) General principle is to notice inconsistencies Between words and tells (pacifiers) (Sudden) Changes in behavior – stress „Guideline” First establish baseline & comfort Notice inconsistencies Ask, pause and observe Someone might just have poor communication skills Be careful not to jump to conclusions! 11 Ivan Petković, Novi Vinodolski 2012 21.8.2012
- 14. 1. signal to noise
- 15. Percentage of adults (age 18 and higher) who have NORMAL BMI Country Most recent Australia 39.2 Austria 56.0 Belgium 55.3 Brazil 55.4 Bulgaria 50.1 Canada 46.7 China 58.9 Croatia 35.4 Cuba 51.8 Czech Republic 45.9 Denmark 55.3 Finland 52.7 France 53.5 Hungary 44.8 Iceland 49.4 India 62.5 Italy 52.6 Japan 68.9 New Zealand 36.1 Poland 45.6 Portugal 44.2 Republic of Korea 63.2 Slovakia 48.6 Spain 44.9 Sweden 52.0 Switzerland 59.2 United Kingdom 33.9 United States of America 35.7 Source, 2014
- 16. Percentage of adults (age 18 and higher) who have NORMAL BMI Source, 2014 USA U.K. Switzerland Sweden Spain Slovakia Republic of… Portugal Poland New Zealand Japan Italy India Iceland Hungary France Finland Denmark Czech… Cuba Croatia China Canada Bulgaria Brazil Belgium Austria Australia 35.7% 33.9% 36.1% 39.20% 52.0% 52.6% 53.5% 44.9% 48.6% 49.4% 52.7% 55.3% 63.2% 59.2% 62.5% 58.9% 51.8% 55.4% 55.3% 56.00% 44.2% 45.6% 44.8% 45.9% 46.7% 50.1% 35.4% 68.9% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
- 17. Percentage of adults (age 18 and higher) who have NORMAL BMI Source, 2014 Japan Italy Hungary USA Croatia 35.7% 35.4% 44.8% 52.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 68.9%
- 18. Percentage of adults (age 18 and higher) who have normal BMI 35.7% 35.4% 44.8% 52.6% 68.9% Japan Italy Hungary USA Croatia Obesity in Croatia Source: ≈2 x World Health Organization, 2014
- 19. 2. going visual
- 20. 1. Be Active Observer O It takes time and practice O Look at people communicating (meetings, social events, conference presentations?!?) OWe understand a lot of this „stuff” as „feeling” (intuition?) O Actively notice the „stuff” Ivan Petkovic, Novi Vinodolski 2012 15.10.2014. 20
- 22. 3. empty space
- 23. WHY ARE LADYBUGS CONSIDERED GOOD LUCK? • While other insects may pose a threat to humans, animals and crops alike, ladybugs are harmless -- and even better, they're beneficial! • That's why so many cultures over the centuries have cherished ladybugs, believing them to bring good luck. • Farmers encourage ladybug populations in their fields because ladybugs protect crops from insects, especially from aphids and other sap feeders who can do great damage. • Having a ladybug land on you can be a magical moment.
- 25. 4. rule of thirds
- 33. 5. contrasT
- 34. black white
- 35. light & shadow
- 37. meaning
- 38. How can something so sweet…
- 39. ...grow up requireing a muzzle?
- 40. 6. consistency
- 41. style: fonts, photos, recepies
- 42. 7. placement
- 43. unite – fragment equal – unequal order – chaos
- 46. to wrap up 1. signal to noise 2. going visual 3. empty space 4. rule of thirds 5. contrast 6. consistency 7. placement
- 47. putting the pieces Part 3
- 48. example #1
- 49. what is not necessary?
- 50. The Guidelines Rules! 1. Observe and observe and observe actively!!! 2. Context matters, so observe in context! 3. Learn universal tells (aka the „stuff”) 4. Observe unique tells (aka the „stuff”) 5. When communicating, establish a baseline first 50 Ivan Petković, Novi Vinodolski 2012 15.10.2014.
- 51. Five Basic Principles I. Observe II. Context III. Universal Tells IV. Unique Tells V. Baseline
- 52. example #2
- 53. guess the recipe A.signal to noise? B.going visual? C.rule of thirds?
- 54. Remember these six aptitudes • Not just function but also DESIGN • Not just argument but also STORY • Not just but also SYMPHONY • Not just logic but also EMPATHY • Not just seriousness but also PLAY • Not just accumulation but also MEANING
- 56. guess the recipe A.signal to noise? B.going visual? C.rule of thirds?
- 57. guess the recipe A.signal to noise? B.going visual? C.rule of thirds?
- 58. example #3
- 59. guess the recipe A.signal to noise? B.empty space? C.contrast?
- 61. guess the recipe A.signal to noise? B.empty space? C.contrast?
- 62. guess the recipe A.signal to noise? B.empty space? C.contrast?
- 63. example #4
- 64. let‘s design (while guessing the recipe)
- 65. d e s i g n Ivan Petkovic (@ipetko)
- 66. d e s i g n Ivan Petkovic (@ipetko)
- 67. d e s i g n Ivan Petkovic (@ipetko)
- 68. d e s i g n Ivan Petkovic (@ipetko)
- 69. design Ivan Petkovic (@ipetko)
- 70. guess the recipe A.signal to noise? B.going visual? C.rule of thirds?
- 71. guess the recipe A.signal to noise? B.going visual? C.rule of thirds?
- 73. crave for more?
- 74. one more thing • We Sell Fresh Fish Here! • Fresh Fish Sold Here! • Fresh Fish Sold! • Fresh Fish! • Fish! •
Editor's Notes
- The cause
- We get to this
- Because of this
- Slideuments!!!!
- And we want to be here
- This is how
- Picture = 1k words
- Content from my original slide, with one of MS PPT templates
- The "rule of thirds" is a simplified version of the golden mean. The rule of thirds is a basic technique that photographers learn to frame their shots. Subjects placed exactly in the middle can often make for an uninteresting photo. The golden mean would be wonderful to apply when taking snaps, but obviously this is not practical. But a viewfinder can be divided by lines — real or just imagined — so that you have four intersecting lines or crossing points and 9 rectangles that resemble a tic-tac-toe board. These four crossing points (also called power points, if you can believe it) are areas you might place your main subject, rather than in the center. There is a belief, and some research to back it up, that we are hardwired to naturally be drawn to images that have proportions approaching the golden mean, just as we are often drawn to many things in the natural environment — or even to a particular "good-looking face" — with golden-mean like proportions.
- Rule of thirds – simplified golden mean
- Visual contrast
- Colour
- Contarst in message
- Multiple slides
- Multiple slides
- Girls will understand immediately what I am talking about
- If you use templates, be carefull not to have too much stuff on them.
- Alignment, proximity, relationship među elementima
- I will give you examples and you try to guess which principle it is
- Guidlines is not so strong word
- Observe and observe and observe actively!!! Context matters, so observe in context! Learn universal tells (aka the „stuff”) Observe unique tells (aka the „stuff”) When communicating, establish a baseline first
- Rule of thirds
- Going visual
- Going visual
- Going visual
- Undoing the recepie
- Rule of thirds
- Rule of thirds
- When Vijay opened his store he put up a sign that said "We Sell Fresh Fish Here." His father stopped by and said that the word "We" suggests an emphasis on the seller rather than the customer, and is really not needed. So the sign was changed to "Fresh Fish Sold Here." His brother came by and suggested that the word "here" could be done away with -- it was superfluous. doing?" Later, his neighbor stopped by to congratulate him. Then he mentioned that all passers-by could easily tell that the fish was really fresh. Mentioning the word fresh actually made it sound defensive as though there was room for doubt about the freshness. Now the sign just read: "FISH." As Vijay was walking back to his shop after a break he noticed that one could identify the fish from its smell from very far, at a distance from which one could barely read the sign. He knew there was no need for the word "FISH."