This document discusses an Amsterdam-based creative production agency that was founded as a branch of a marketing agency in Sarajevo, Bosnia and Herzegovina. The agency offers a wide range of creative services including graphic design, video production, web design, mobile apps, and photography. It works with international clients from the Netherlands and Bosnia and Herzegovina in industries such as consumer goods, tobacco, and telecommunications. The agency aims to provide high quality creative services to Dutch clients at significantly lower prices by outsourcing production to Bosnia.

2. We are an Amsterdam based creative production agency
agency, founded as a branch of full marketing agency from
Sarajevo, Bosnia and Herzegovina.

3. Eclectic scope of work ranges from creative
concepts, graphic design, video production and
postproduction, web design and development,
mobile apps, copy, photo production and
postproduction.

4. Video
- graphics : 2D/3D animations
- editing and postproduction of video materials
- ad adaptations
- titling
- video presentations
- music videos
- visual identities for TV shows
- voice overs
- composition of songs
Design Web
- creative concepts & visual identities SEO optimization
- creative campaigns Web design
- design and adaptation of ads Flash/Flex development
- design of promo materials: PHP development
(banners, catalogs, brochures, business Front-end development: CSS, JavaScript,
cards etc.) HTML, Word press
Web maintenance: HTML formatting / content
insertion
Mobile Photo
- iPhone apps - photography (fashion, art, products, catalogs
- iPad apps etc.)
- Andrioid apps - image processing
- Mobile websites - complete production of photo shootings

5. • Intitial contact through email or phone with our Amsterdam based
account manager
• We invite you for a cup of coffee to our office in Singel 146 or we visit
you.
• Together we discuss your needs, collect relevant project information,
what you expect, time and budget.
• Account manger briefs the relevevant creatives for concept proposal
• In couple of days and as soon as possible, contact back with the
creative concept proposal and approximate budget and outlined project
plan.
• Discuss the project proposal and its elements pending your approval.
• Once approved we start working
• Account manager briefs the releveant creative professionals in our head
office in Sarajevo
• Creatives start working on it and according to the project plan deliver
the first proposal
• Account manager presents the first proposal to the client and gets
feedback
• Account manager distributes the comments to the creatives comming
back to the client with a second proposal
• In case it is a final proposal, the service/product is delivererd.
• Client invoiced from Bosnia and Herzeogovina & pays accordingly.

6. Our clients are international and multinational, top of their industry.
• In Netherlands
Nike, MCM Foods, Counter Creatives, POS
• Bosnia&Herzegovina
UNICEF, GlaxoSmithKline (Aquafresh, Panadol), Imperial Tobacco
(Davidoff, Style)

7. Aquafresh
Sensodyne
Coly
Opcina Stari Grad
Sport Centar
DP Marketi
HES AS d.o.o.
Bosnia and Herzegovina Office Food
Communis Media S Ssang Yong
Imperial Tobacco BH JU Terapijska zajednica "Kampus" KS
VolksbankBH Panadol
Konzum Alfacar
Pampers Kap d.o.o.
FTV Sarajevo Osiguranje
Care NWB International BH Telecom
Gorenje ponudi.ba
Sarajevo Vino Fest Business Magazine
Alliance of associations of refugees and displaced Infonet
persons of Bosnia and Herzegovina BBI Centar
Merkur Group Maksumid Komerc d.o.o.
Business - investment portal eKapija.ba EMC d.o.o.
Online auto-advertisment portal mobile.ba BH Airlines
TV East Sarajevo
BHTV Montenegro
Konjic municipality Plantaze 13.jul
HO Merhamet MDD
Ephorus NB Netherlands
5 C Construction Nike European Operations Netherlands
Eko Ing Counter Creatives
Ledo POS
Maoles MCM Foods
TOM shopping center
Top Meblo Sweden
Western Union Groupic
Fabrika Duhana Sarajevo
Revicon Ukraine
Kap voda EuroMedia Company

8. Helping clients achieve more in marketing communications
Our vision is to provide clients in Netherlands with
professional creative production services and resources
from Bosnia and Herzegovina at only a fraction of the
Dutch market prices.
Working locally with clients in Netherlands, outsourcing
the creative production processes, we help our clients
achieve more in field of marketing communication.

9. Building a better future for young creative profesionals in
Bosnia and Herzegovina.
Working with us, our clients are helping build a better
future for a vast number of young professionals in Bosnia
and Herzegovina.
Working for international clients, we desire to empower
young professionals in Bosnia and Herzegovina by
providing them with better working conditions and
employment opportunities.

12. Our childhoods were painted with dark colors of the war.

13. Our present is painted by transitional society difficulties

14. We are passionate to paint our future in which ever color we want.

15. Although recently established, industry talked about us...

17. “Boris and his team did a great job making a 2D/3D video animation
which we used for presenting our department’s CEE, ME & Africa
market results and future plans to Nike Global marketing
management members. Besides video and audio production Mark IN
agency provided us with matching graphic design services of our
PowerPoint presentations making them really stand out.
Besides being fast and reliable, delivering on agreed deadlines while
being available for continuous consultations and briefings, Mark IN
agency’s pricing was a pleasurable surprise to say at least. I would
recommend Boris and his team to anyone looking to get high quality
and reliable A/V production and graphic design service at prices that
are multiple times lower than in EU countries. Quality really doesn’t
have to come at sky-rocketing prices. Lower prices and
innovative/alternative approach in current economic environment
should recognized as a clear benefit for any company/brand
manager.” October 28, 2010
„I would recommend Boris and his team to anyone
looking to get high quality and reliable A/V
production and graphic design service at prices that
are multiple times lower than in EU countries“

18. “We have worked with Boris on creative projects. Boris has the guts
to start an outsourcing company based in Holland. He is trustworthy
and gets stuff done. My advice is to work with him. It will save you
money and still get a high quality.” November 24, 2011
„He is trustworthy and gets stuff done My advice is
to work with him. It will save you money and still get
a high quality.“

19. “Ik heb met Boris en zijn team van professionals gewerkt aan
verschillende video- en ontwerp opdrachten. Ik was zeer tevreden
met het resultaat van Markin Agency! Ze bieden hoge kwaliteit tegen
concurrerende prijzen. Hiernaast spelen ze bij elk project een
belangrijke rol binnen het brainstorm/ideeën proces. Ze zijn
punctueel en letten op elk detail binnen het gegeven project. Als je
op zoek bent naar een betrouwbare zakenpartner dan hoef je niet
verder te zoeken.” November 19, 2010
„Hiernaast spelen ze bij elk project een belangrijke
rol binnen het brainstorm/ideeën proces“

20. NIKE MCM FOODS UNICEF
GSK – GSK - Panadol IMPERIAL TOBACCO
Aquafresh&Sensodyne
BH NAVIGATOR MTV Street Dance UN Pillar of Shame
PUSH IT Magazine

21. NIKE
Nike belongs to world’s most known and recognized global brands and love brands. Founded in 1964, Nike is the world’s leading supplier of athletic shoes and
apparel and a major manufacturer of sports equipment, employing over 30.000 people across the world. Its world headquarters are based in Portland, USA, while
its European headquarters are based in Amsterdam area, in Hilversum. For the purpose of the meeting of Nike Global management and management of Nike
Europe marketing department handling distributors in CEE, ME & Africa, Creative Outsourcing was to produce a two minute 2D animated film and a powerfully
designed PowerPoint presentation. The animated film was to show and encompass the business results and achievements of the marketing department of
‘Distributorland’ department and present their future plans for the year 2012. Animated film was purposed to capture the attention of the global management on
this particular’s department achievements and communicate their quality work approach. Film serving as the intro to department’s future plans requiring the Nike
global management support, was coupled with a catching PowerPoint designed presentation. Mission was a great success!

22. MCM FOOD
A Rotterdam based company operating as a member of Japanese Mitsuni & Ltd multinational corporation, importing and distributing fish, fruit and vegetables.
MCM Foods is a Netherlands’s supplier of much known brand Deep Blue tuna fish, Paramount canned vegetables and Royalty canned fruits.
Mini-project that was supposed to be done, was in the field of packaging and label design. Creative Outsourcing’s graphic design team was to design a new labels
for two new products of canned food.

23. UNICEF
United Nations Children’s Fund was created by the United Nations General Assembly in 1946 to provide emergency food and healthcare to children in countries
that had been devastated by World War II. Today UNICEF, as a member of United Nations Development Group, UNICEF provides long-term humanitarian and
developmental assistance to children and mothers in developing countries.
Our communication plan proposal, in competition with several production and marketing agencies in Bosnia and Herzegovina, won the highest ratings, after
which we were awarded the realization of communication campaign “Justice for every child.” The UNICEF campaign is one of the first steps on the path to a long-
term impact on changing public perception toward children who are at risk or in conflict with the law, but also a way to encourage dialogue among
representatives of the community to tackle these problems systematically. We are currently working on an ongoing which includes project includes preliminary
public opinion research, concept &production of three thematic debate TV studio shows featuring guests from diverse stakeholder’s organizations, crisis
communication media trainings of government officials, workshops for key members of media in three cities, involvement and management of public support
from public persons (campaign ambassadors), development and management of online and social media presence of the project, design & production of all
necessary campaign materials, negotiation with three national broadcasters, research of public opinion after the campaign and much more.

24. GSK – Aquafresh&Sensodyne
GlaxoSmithKline (GSK) is a global, world’s third biggest, pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United
Kingdom. One of its most established brands is a global Aquafresh brand which carries a portfolio oral hygiene products (toothpastes, tooth-brushes etc.). Sensodyne
is a toothpaste, toothbrush and mouthwash marketed for individuals with sensitive teeth and/or dentine hypersensitivity. Working for as a subcontractor to a local
media buying agency in Bosnia and Herzegovina, during 2011 we produced an educational-informative TV project on oral hygiene and health. The TV advertorial
named „For healthy and beautiful smile“ is a 2 minute TV format broadcasted every working day in prime time on one of the BH commercial TV stations. An
innovative and alternative form of communication, associating brands of Aquafresh and Sensodyne with advices provided by local dentists. Viewers were able to learn
about tips, tricks and topics from oral health, ask and get answers from professionals and at the same time receive information on adequate Aqufresh and Sendoyne
line of products. Being responsible for the complete production processes and all production elements, project ran for six months of 2011 and was a great success. It
is to grow into a cross-media project in 2012 mixing traditional and new media such as social media and internet.

25. GSK – Panadol
Brand Panadol carries a Paracetamol pharmaceutical analgesic (pain reliever) and antipyretic (fever reducer) tablets. In search of alternative communication
methods we were asked to produce an animated Panadol branded weather and bio forecast report that was to be broadcasted twice a day, every working day.
The weather forecast was broadcasted on a local national coverage commercial TV station TV PinkBH. Panadol weather reports generated high ratings, and
especially was aimed to the weather sensitive people who often acquire migraines and headaches due to weather changes. Projects lasted for six months in 2011
and will continue in 2012.

26. IMPERIAL TOBACCO - Style
Imperial Tobacco is a global tobacco company headquartered in Bristol, United Kingdom. It is the world’s fourth-largest cigarette company measured by market
share), and the world's largest producer of cigars, fine-cut tobacco and tobacco papers. Its brands include Davidoff, West, Gauloises Blondes, Montecristo, Drum
and Rizla. For the introduction of a new women slim cigarettes into the market of Bosnia and Herzegovina, called Style, working as a subcontractor to their local
media agency, we produced a 3D animated video. White pack with an amazing butterfly is an obvious evidence of genuine female smoking cigarette. The slim
elegant form is designed exclusively for the softer sex who prefers all exquisite things. Wanting to associate themselves with fashion and style, Imperial Tobacco BH
wanted a 3D animated video to be used in sponsored fashion TV shows. Video to be produced was supposed to be just like the brand – fashionable, feminine, ,
light and elegant.

27. BH NAVIGATOR
The first mobile guide of Bosnia and
Herzegovina. This mobile application
called “BH Navigator” for the first time
places the tourist offer of our country
into the hands of world most popular
smartphone users’ – Apple iPhone.
The concept of this guide is based on
the application which in very simple
and clear way provides iPhone user
with an insight and recommendations
in relation to the tourist offer of
Bosnia and Herzegovina.
Our team was responsible for concept,
design and programing. BH Navigator
project besides the iPhone app
development included the design and
development of the associated
website, a mobile website, design
production of promo print materials
(posters, flyers) and an animated video
presentation explaining the app
functionalities.

28. MTV Street Dance Challenge
Street Dance Challenge Sarajevo is a regional dance event competition taking place in Sarajevo. It was started by a BBI Center shopping mall as support to
youngsters and local dance scene. The street dance challenge is supported by MTV Adria and it became one of the city’s recognizable public events featuring
competitors from Croatia, Slovenia, Bosnia and Herzegovina and Serbia. On the Sarajevo’s children Square, a real musical and dance spectacle aimed to introduce
and support the Sarajevo street dance scene. Our team was responsible for video coverage of the event, with our three cameras and a 9 meter camera crane. We
also designed and developed the website providing all necessary information as well as the possibility of online registration and submission of video files.

29. UN Pillar of Shame
UN Pillar of Shame project
Zentrum für Politische Schönheit
(Center for Political Beauty)
The Pillar of Shame will serve as a metaphor for the immense betrayal of the United Nations in Bosnia and Herzegovina, and as a warning to all future co-workers of
the United Nations. The plan: the 16,744 shoes (representing 8,372 victims) should form two gigantic letters measuring eight meters in height and colored in
shimmering white. The two letters (‘U’ and ‘N’) will be penetrated by three monumental bullet holes with real shoes found in mass graves embedded in them.
In search for public support, our photography production team, led by Vanja Lisac, was to take pictures of more than 100 most influential people in Bosnia and
Herzegovina. Their support was to be shown through photographs of them being barefooted in different location throughout Sarajevo, holding their shoes to be
donated for the cause, next to them. The whole project lasted for several months; most of the photographs were done outside and in natural light. Photographs
were published all around the world (magazines, TV, internet). Project continues, while next year there will be a photography book coming out with all of the
photographs in one place.

30. PUSH IT Magazine
Fashion magazine PUSH IT is an international quarterly high-quality fashion publication that blends the line between magazine and book, creating a keepsake for
their readers to cherish. Initially launched online, PUSH IT has grown into a fully-fledged magazine through the demands of its readers. Their motto is to inform and
educate whilst promoting the best in young and established talent, visually endorsing “who” or “what” is happening internationally. With a dedicated
knowledgeable team, PUSH IT’s avant-garde celebration, exerts the creative boundaries in fashion, music, art and lifestyle in inspired partnerships aimed to excel
the PUSH IT magazine experience.
Our photography production team was hired to do one of the magazine’s first editorials. Production team consisted of five professionals all working with one
mission – deliver high quality fashion photographs mixing styles of local and international designers. During three days of production, using local resources (models,
designers, make-up artists, hair, lightning, photographer) we produced the ‘Boschic” editorial which was published in the magazine. Following up on this successful
editorial, our collaboration continued with other several smaller projects.

31. Creative Outsourcing
Singel 146
1015 Amsterdam
The Netherlands
P +31 (0)6 41 831 602
www.creativeoutsoucing.eu, www.creativeoutsourcing.nl
info@creativeoutsourcing.nl

32. Integrated Marketing Communications
Integrated Marketing Communications is a concept which ensures
that all forms of communications and messages are carefully linked
together and unified into a single, optimizing force.
All of communications tools work better if they work together in
harmony rather than in isolation. Their sum is greater than their
parts - providing they speak consistently with one voice all the time,
every time.
However, to truly follow an IMC philosophy one needs to invest a lot
of effort and resources. These resources are sometimes either
unavailable within a company or too expensive to seek and hire from
third parties on the „ad hoc“ principle.
For small and mid-sized companies, times of recession brought the
pressure of lower marketing investments, which often lead to sub-
optimal marketing communications, lower brand awareness, lower
conversion to sales etc.
Now with Creative Outsourcing's new service, „Marketing Team“, any
sized company can from now on truly embrace the Integrated
Marketing Communications approach and work on their
communications at their own pace.

33. What is „Marketing Team“service?
A service which provides professional resources for all-around
marketing communications in one place and for a fixed monthly fee.
Creative Outsourcing places at its client’s disposal a whole team of 9
creative professionals. Within this unique offer, agency offers the
clients a subscription on fixed amount of work hours of each team
member per month during one year.
So, whether you're looking to create an iPhone app, design or
program a website, Facebook page or a FB app, shoot an event with
a camera, edit or create a short film or 2D/3D animation, whether
you need an audio composition, graphic design, text for your web or
press release or you want a professional photo-shoot or editing of
photographs, we've got all the resources you need!

34. Boris Cigler will be your Your visual identity and Development and
Amsterdam based creative graphic solutions maintenance of your web
account/traffic manager will be the responsibility of presentation, online
handling the communication Selma Operhal communication and
between you and the presentation, publishing of
creative team, giving insights all created materials on the
and advices on optimizing web and its proper
the use of resources. Good communication through
resource for marketing and social networks is Damir
PR concepts and strategy Hadzimujic’s task.
advice.

35. Ismir Music will be your Damir Cekic specializes in Need an iPhone app? Look
contact when it comes to composition of tailor made no more, Damir Tursunovic
animations and motion audio and editing of audio- can provide both concept
graphics, development and video materials. and execution when it comes
adaptations of such to iPhone app design and
materials. development.

36. Igor Loncarevic will make When it comes to text Vanja Lisac is a professional,
sure that your every event or writing, writing of press award winning
media appearance is releases Dajana photographer, who will make
properly recorded by a video Osmanbegovic is a fast and sure your photographs are
and photo camera. efficient solution. top of the industry level,
whether it comes to
shooting or postproduction.

38. Why choose “Marketing Team” service?
• Always available resources
The members of the Marketing team are always available to their
client.
• Fixed price per month
Plan your expenditure at the level of the year, with no surprises, and
choose a custom-made package.
• The flexibility
Interchangeable hours between team members. Depending on your
ongoing needs during one month/current situation (should you need
more hours of design, then for example iPhone development, video
etc.) client can use the hours of all other members for set of services
he needs now/within this month. Also, in case that a client
estimates that some future activity will require expenditure of more
hours at a later point of time, the monthly hours of the team don't
have to be spent within the current month, but can be transferred to
next ones.
• Paying in installments
Activities which require higher investments of resources/hours you
don't have to pay all at once, but according to the chosen monthly
dynamics. You spend hours now (out of the yearly total), pay in
monthly rates! Say, you have a video animation or book of graphic
standards you want to do now, but the hour estimate expenditure
exceeds the monthly package, you don't have to wait. We can work
now, and subtract the amount from the future months (or the yearly
total available).

39. Why choose “Marketing Team” service?
• Creative freedom
Obtaining the freedom in terms of experimenting with the new ways
of communication due to the constant availability of resources (your
ideas, suggestions about new activities you have been thinking
about but were too expensive to implement or to try).
• New activities without additional cost
In case the monthly hours of the team are not spent within that
month, and if the client doesn't want to save them for future ones,
the agency has an obligation to think of a concept/activity which
could be done for a client without any additional cost so the hours
would be spent.
• Control
Before any activity the client receives the Cost Estimation of hours,
sent for his approval, so no surprise expenditure of hours.
• Significantly lower prices
Besides the fact the Creative Outsourcing’s services are per se priced
at a fraction of Dutch market prices, “Marketing Team” service
provides clients with even more attractive rates. For example the
starting package “S” provides you professional resources at 33
EUR/hour

40. We believe in our mission, helping clients achieve more in
their marketing communication while at the same time we
help young creative professionals ensure a brighter future
for themselves.

41. Ultimately, we want to change the international
perception of our country – next time somebody
mentions Bosnia-Herzegovina, instead of war, you will
think : creative and professional service at a fraction of a
price!

43. CREATIVE WITH A CAUSE