2. The Project
Brasileta was born from the desire to rethink
about the “whats”, “whys” and “how” we
dress.
Not only the quality and the brand, but the
origin of the products, the environmental
impact that each piece generates during the
production process, the concern with those
that make them, fair prices for the produces
and buyers.
3. Produced with fabrics that are eco
friendly, the pieces are made by local
seamstress living in the suburbs of
São Paulo.
Our proposal is to give an incentive
to the small business / producers, by
paying fair prices for their services,
treating them with the due respect.
The prints are created by young
designers and they will have their
names printed in each piece, just like
an art piece.
5. Who are the designers?
Once the theme is chosen, it is proposed to
young designers that develop the prints and
other imagers.
These images are then applied to the fabrics /
pieces along with the name of his designer.
The sew up process happen in group of
seamstress living in risk areas of São Paulo´s
suburbs. They work from home. That´s a way to
literally keep their kids out of trouble by
spending more time with them. This will keep
them more productive, and reduces the
“absences” and accidents.
7. Shoes
Slippers made with Tilapia Skin (a river fish),
the base is TABOA, a natural straw from the
country side of São Paulo.
The utilization of this “leather” keeps the
material from being thrown back into the rivers
avoiding water contamination.
8. Tops
Tree woman blouse
Piece made with bamboo fibers.
The print represents the women that live in the
central part of the country and work mainly
with manual labor of wood pieces production
(for house work and decoration).
9. Top – Fruit Basket in the Head
Mane with organic cotton, this piece
brings the diversity and beauty of tropical
fruits.
This print was created by the young
designer Andrea Mariano.
10. Bag and Pants
For this look, it was used a sailcloth
made with recycled cotton.
This material is made from old clothes
that are destroyed and remanufactured.
