More Related Content
Similar to Hope organic clothing store
Similar to Hope organic clothing store (20)
Hope organic clothing store
- 2. Index Slogan/ Motto for the store……………………………………………………………………………………………………………………..……………… 1 Mission statement…………………………………………………………………………………………………………………………………..…….…… 2 Site Selection…………………………………………………………………………………………………………………………………….….….………. 3 Target Market…………………………………………………………………………………………………………………………………….….…….…… 4 Forecasting……………………………………………………………………………………………………………………………………….………… … 5-8 Organic Cotton……………………………………………………………………………………………………………………………..……….…………. 9 Garment Silhouette Trends………………………………………………………………………………………………………………………..………… 10-14 Private Label…………………………………………………………………………………………………………………………………………………. 15-17 National Label…………………………………………………………………………………………………………………………………………………. 18 Annual Sales……………………………………………………………………………………………………………………………………………….….. 19 Assortment Plans……………………………………………………………………………………………………………………..…………………..… 20-21 Merchandise Classification Percentage…………………………………………………………………………………………………….……………… 22-23 Merchandise Classification in Dollars……………………………………………………………………………………………………………………... 24-25 6-Month Plan…………………………………………………………………………………………………………………………………………………… 26 Pricing……………………………………………………………………………………………………………………………………………………….. 27-28 Planogram…………………………………………………………………………………………………………………………………………………… 29-31 Store Elements…………………………………………………………………………………………………………………………………………..…... 32-34 Promotion………………………………………………………………………………………………………………………………………………….… 35-38 Advertisements……………………………………………………………………………………………………………………………………………… 39-44 Profit Loss Statement………………………………………………………………………………………………………………………………………… 45
- 4. Our mission is to sell eco-friendly products that contribute to our customer and their everyday lifestyle. We want to create emotional connections with our everyday customers through selling our unique product designs as well as a compelling store experience. Our company offers a wide variety of trendy and unique organic products such as clothing, footwear, and accessories. We are committed to building a unique organic brand that expresses our key values and guides to success: honesty, integrity, creativity, responsibility and respect.
- 5. Festive and seasonal activities Different shops, restaurants, boutiques Unique location for our store Traffic patterns are busy, foot-traffic Parking is on-street, busy Jennifer Kinsman- 2chic Boutique Sarah Mariartz- Utter Clutter Greentopia Highly educated http://www.youtube.com/watch?v=FULayr9BKE4&feature=player_embedded
- 6. • The median age of Park Avenue: 27-28 • 60% earn an income of • Men and Women $20,000-$50,000 •Men= 53.4% of population • The education level is •Women= 48.2% completion of high school and •35.4% of population living in our some college target market age range 18-30 •Very affluent community •Overall target market- 25-50 http://www.naturalclothingcompany.com/organic_mens_tee
- 7. Inspiration taken from Primal Futurism Inspiration taken from Future Tropicalia
- 8. Singular ombré Paint Splash digital textile print Color in motion WGSN original artwork WGSN original artwork WGSN original artwork
- 9. Surface Pattern Surface Pattern Vegetal Linen Hemp Organic Cotton
- 10. Natural Elements Cotton chintzed Casual linen checks
- 11. Hemp Organic Trading Association, organic cotton is produced by methods that do not impact the environment in a negative way Benefits of producing organic cotton: soil fertility including developing sustainable agriculture, and reducing toxic wastes Organic Cotton In 2009, organic cotton apparel and home textiles reached sales of $4.3 billion Other organic fibers that will be seen in our store are hemp which can be woven into linen, wool which will be prominent in Bamboo the fall and winter, and bamboo for special items because it can be costly to obtain.
- 12. Spring 2012 Cotton twill peg pant with contrast waistband Cotton twill high-waisted short with low waist belt fastening Cotton sheeting skirt cut out on a full circle
- 13. Spring 2012 Cotton sheeting Sequined strapless tube sarong style dress jersey dress with stepped hem and print mix Cotton sheeting top, bagged out and elasticated at top and hem
- 14. Spring 2012 3gg mercerised cotton mesh knit, square- cut, short-sleeve, boat-neck top with cast- Cotton voile boat-neck sweat with self-fabric off blunt edges left to roll neck and 1x1 rib welt and cuffs Cut-and-sew 18gg cotton 3/4- sleeve sweat knit with self-fabric welts, cuff and neckband
- 15. Spring 2012 Desert Traveller Off-gauge Deep V City Sportif style 50s: men's knitwear City Sportif style Understated Tee
- 16. Spring 2012 Postman shorts Straight-leg Trousers All-over Print boardshorts
- 18. Women’s strapless dress with all over color illuminated print
- 20. -Unique bags are made of natural Treetap rubber from the Amazon -Create everything from totes and handbags to weekend carriers and laptop cases, offering lines with names like -Recycled from the best quality second hand clothing, Rainforest (in bold colors), Caipirinha (with floral deconstructed, re-cut and completely transformed into a new embroidery) and Tapioca (in canvas jute with graphic product details) -Men and Women up-scale clothing -Attention to detail and quality in this fresh collection— vintage-inspired throwbacks and modern pieces for men and women -Hand-dyed natural fibers -Specializes in eco-friendly jewelry and accessories -Handmade, high-quality and eco-friendly -Provide products of recyclable materials -Cold cups, Hot cups, Travel Mugs, Food containers, utensils, etc.
- 21. •The total selling sq. ft of store = 3,000 ft •The estimated sales/sq. ft.= $154 •Annual Sales =Total selling space in sq. ft. * Sales per sq. ft. Annual Sales for Eco Chic= $3,000* $154= $462,000
- 24. Tank Top 22
- 25. 23
- 26. Tank Top
- 29. Tank Top
- 31. Visual exterior/ display windows
- 33. Buy SmartDraw!- purchased copies print this document without a watermark . Visit www.smartdraw.com or call 1-800-768-3729. Buy SmartDraw !- purchased copies print this document without a watermark . Visit www.smartdraw.com or call 1-800-768-3729.
- 34. Example store front interior Coffee shop •Fresh Greenery • Tropical Plants- Bamboo •Natural air conditioning •Geothermal heating systems •LED lights •Soft, relaxing music •Minimal lighting to save on energy costs Apparel Rack
- 35. Friendly, outgoing Music- relaxing and customer service comfortable Beautiful artwork Laughter Clean, well-kept store Large dressing Fresh Flowers rooms with immediate service- No more Evergreen trees cramming or waiting! Greenery and plants and OF COURSE the merchandise!
- 36. http://www.nashvillewraps.com/showpage.ww?page=sustain able-packaging 100% Recycled Christmas No..……………………… No..……………………… Ornaments Paper Shopping Bags Style…………………….. have modern ornaments with Style…………………….. metallic silver accents Size……………………... Size……………………... 100% Recycled Fusion Paper Eco-friendly shoe box $150.00 $150.00
- 37. Marketing Expense Budget Spring 2012 January February March April May June Total 6mo Advertising $ 2,000.00 $ - $ - $ - $ - $ 1,000.00 Websites $ - $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ - Magazines $ 500.00 $ - $ - $ - $ - $ 500.00 Promotions $ - $ 250.00 $ 250.00 $ 250.00 $ 250.00 $ - PR $ 5,000.00 $ - $ - $ - $ - $ 2,000.00 Personal Selling $ 1,000.00 $ - $ - $ - $ - $ - Runway shows $ 1,000.00 $ - $ - $ - $ - $ - Total $ 9,500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 3,500.00 $15,000.00
- 38. Flyer for the Fashion show Growth and Sustainability IT’S A PARTY! Grand Opening Fashion Show Event • For are grand opening we will be Features: Eco-friendly designs provided by yours truly, Eco-Chic having a runway show- showing off both men's and women’s wear • Includes beverages and snacks and • We will be giving out special coupons to the ones who attend! • Main event begins at 8:00pm • Auction beings 6-7pm • Attendees will receive complimentary gift bags at the end of the night When: January 7, 2012 6:00pm-9:00pm • DJ Where: 14 Park Avenue, Rochester NY An auction will take place where proceeds will be donated to the Go Green Foundation
- 39. A gift with purchase during the last two weeks in December (ex. a hemp necklace) Free wrapping on gifts bought in our store Enormous seasonal discounts December 1-24 spend 100$ receive a 50$ gift card for later date Free hand bag with the spending of 100$ (certain dates) If you bring in a reusable bags instead of using ours, you will get a 15% discount on your purchase
- 40. •We will be selling unique hemp homemade jewelry made by the store owners. For every purchase of any homemade hemp jewelry half of the profit will go towards GO GREEN!
- 41. Billboard
- 42. Example of a magazine AD Rochester magazine is a great place to put an ad for our store. Rochester magazine covers where the best places are to: shop in Rochester, to dine, to see live music, enjoy local artists and so much more! This magazine is distributed all through out Rochester. Including places such as: restaurants, coffee shops, salons, doctors offices, hotels, art centers
- 43. http://greentopiafestival.com/ The Greentopia Festival is Rochester New York’s and the Finger Lakes celebration of the green movement sweeping around the globe. The two-day, interactive festival in historic High Falls will reveal what the Western New York region is doing to help the environment – and envision a greener Rochester of the future. •All Greentopia collateral will be made with recycled and/or earth-friendly materials. •Every exhibitor will be screened for a commitment to sustainable business practices using green business standards developed by Green America and our local steering committee •It’s the first large-scale green festival ever held in Greater Rochester
- 44. Example Coupon Flyer/Poster Flyers in the front of the store offering deals for the day such as 15% off if you spend 50$. Flyers offered in local stores to •Health Food & Drugs inform the customer on deals that •Abundance Cooperative Market will be going on in that week or month •Loris Natural Food Center
- 45. Eco-Chic Apply for our store card and receive: 1056 5679 3348 1231 A coupon booklet that has savings up to 100$ GOOD THRU Receive points for every 20$. Receive 25 points get a 10$ gift 08/14 card CREDIT Rewards: Every time they spend 100$, they will get 10$ card in JANE SMITH return Free catalogs to our store On your birthday you get a 10% discount If you are on our mailing If you are on our list you will receive emails of new inventory list you can receive coupons and discounts Also receive coupons and up- monthly and- coming deals
- 46. Today social media is very popular with the public. We want to keep our consumers happy by updating them through these two social websites on exclusive deals, up-and-coming merchandise, and a common knowledge of what is happening in our store.
- 47. Dollars Percents Net Sales 462,000 100% CGS 295,725 64% Gross Margin 166,275 36% Operating Expenses 30,000 23% Payroll 33,255 Promotional 15,000 Supplies 900 Services Purchased $6,165 Unclassified 1,000 Travel $5,000 Insurance 4,500 - Equipment Rental 450 Maintenance 4,000 Rent 6,000 Other 1,560 Total Expenses $107,830 Profit or Loss $58,445 13%
Editor's Notes
- eco-friendly sandal made with sustainable wood bottoms, bio-degradable outsoles, and tan leathers using vegetable dyes.
- Paper dresses. Jewelry made from CD’s and flash drives. Recycled stuff mixed with fabric & clothing to create fashion that’s never been dared!