This proposal summarizes plans to rebrand the Yoo-hoo chocolate milk brand. Key points include: - Changing the logo to feature an owl holding a sign to connect to the "hoo" in Yoo-hoo. - Providing color swatches and style guidelines for the new logo and packaging designs. - Outlining designs for the container, including featuring the owl logo against different color backgrounds. - Including a sample advertisement image showing the owl logo and tagline on a glass bottle to showcase the rebranding plans.