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Proposal and Style Guide
by: Evan Andersom
hooYoo-
Oreo The OwlOreo The Owl
Table of Contents
•	 The Plan					3
•	 Color Swatches			4
•	 Logo Style Guide			 5
•	 Container Design			6
•	 Photo					7
•	 Advertisement				8
The Plan
Product Name:
Yoo-hoo
Target Group:
Chocolate and strawberry milk lovers
Product History:
Yoo-hoo goes back to the 1920’s when Natale Olivieri, a grocery store owner in New
Jersey, first originated it. The bottle cap is special and helps keep the chocolate milk
fresh, as long as you “shake it well” of course. Chocolate Yoo-hoo was not the only
type of milk created because in the 80’s, strawberry Yoo-hoo had arrived. The dy-
namic duo of strawberry and chocolate Yoo-hoo was incredible and eft millions of
Americans satisfied. Eventually in the 2000’s, they created Yoo-hoo ice pops and
candy.
Overview:
I love chocolate milk and anyone who really knows me knows that I love it. Once my
professor told us to pick a favorite candy, I immediately asked about our favorite
beverage as well. That’s when I knew Yoo-hoo was the right brand to recreate. I plan
on making this brand exciting for people to drink and by that I mean change the logo
to an owl holding a sign. I went for an owl because it matches with the “hoo” part of
Yoo-hoo. I liked how it connected and where I could go with it.
Color Swatches Logo Style Guide
hooYoo-
hooYoo-
C: 100		R: 12				
M: 86		 G: 64
Y: 17		 B: 137
K: 3
Hex Info: #0c4089
C: 2		 R: 238 				
M: 74		 G: 102
Y: 92		 B: 46
K: 0
Hex Info: #ee662e
C: 2 		 R: 249				
M: 30		 G: 184
Y: 95		 B: 43
K: 0
Hex Info: #f9b82b
hooYoo-
hooYoo-
Brick
Goldish Yellow
Darker blue
All grey/black
All grey/black
All grey/black
White
Goldish Yellow
Darker Blue
Container Design Photo
Advertisement

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Presentation book

  • 1. Proposal and Style Guide by: Evan Andersom hooYoo- Oreo The OwlOreo The Owl
  • 2. Table of Contents • The Plan 3 • Color Swatches 4 • Logo Style Guide 5 • Container Design 6 • Photo 7 • Advertisement 8 The Plan Product Name: Yoo-hoo Target Group: Chocolate and strawberry milk lovers Product History: Yoo-hoo goes back to the 1920’s when Natale Olivieri, a grocery store owner in New Jersey, first originated it. The bottle cap is special and helps keep the chocolate milk fresh, as long as you “shake it well” of course. Chocolate Yoo-hoo was not the only type of milk created because in the 80’s, strawberry Yoo-hoo had arrived. The dy- namic duo of strawberry and chocolate Yoo-hoo was incredible and eft millions of Americans satisfied. Eventually in the 2000’s, they created Yoo-hoo ice pops and candy. Overview: I love chocolate milk and anyone who really knows me knows that I love it. Once my professor told us to pick a favorite candy, I immediately asked about our favorite beverage as well. That’s when I knew Yoo-hoo was the right brand to recreate. I plan on making this brand exciting for people to drink and by that I mean change the logo to an owl holding a sign. I went for an owl because it matches with the “hoo” part of Yoo-hoo. I liked how it connected and where I could go with it.
  • 3. Color Swatches Logo Style Guide hooYoo- hooYoo- C: 100 R: 12 M: 86 G: 64 Y: 17 B: 137 K: 3 Hex Info: #0c4089 C: 2 R: 238 M: 74 G: 102 Y: 92 B: 46 K: 0 Hex Info: #ee662e C: 2 R: 249 M: 30 G: 184 Y: 95 B: 43 K: 0 Hex Info: #f9b82b hooYoo- hooYoo- Brick Goldish Yellow Darker blue All grey/black All grey/black All grey/black White Goldish Yellow Darker Blue