Global brands establishing locations in Turkey can provide both benefits and drawbacks. While it may increase variety and competition leading to lower prices and more jobs, it can also negatively impact local culture and health. The use of English names and preferences for global brands causes a shift away from local culture and economy and towards a more Western-style culture and diet, which is associated with rising issues like obesity.

2.  If you observe your environment you ‘ll see that
almost all cafe, shooping centers have an english
name.

4. *Positive Effects
*Negative Effects

5. *VARIETY : We have more selection if we don’t like some
goods we can find better one in other brands.Or we can
have some products which is not manufactured in Turkey.
* PRICES :Because of competition we can find cheaper
goods.

6. *UNEMPLOYEMENT RATE: When a global brand establish a
company in Turkey they take Turkish employe , thus
unemployement rate decreases.It creates employment area.

7. *CULTURAL DEGENERATION: Nowadays many
people-especially young people-aspire to American
people.They try to behave like Americans.

8. *CHANGE HABİTS: Some brands such as Burger
King,McDonalds,KFC etc. change food habits.People
prefer to eat outside instead of eat with family at
home.Plus people dont use knives and forks when they
eat these food so it shifts eating style.

9. *HEALTH PROBLEMS: Again because of some fastfood
brands obesity people numbers increases and it leads
to other health problems.

10. . *LOCAL ECONOMY :People usually prefer global
brands because of their brand obsession so local
brands cant earn and develope .People think that
products of global brands are more quality or
something like that

11.  *When i was a child we had ‘Domestic goods week’ but
nowadays people dont care and dont celebrate
it.People dont use Turkish goods as before.They want
to seem as a Europen.

12. *As far as i am concerned ‘OK,NO,YES,PARDON.SORRY’
taking part in our many sentences.We should protect
our culture and language.!