Global brands establishing locations in Turkey can provide both benefits and drawbacks. While it may increase variety and competition leading to lower prices and more jobs, it can also negatively impact local culture and health. The use of English names and preferences for global brands causes a shift away from local culture and economy and towards a more Western-style culture and diet, which is associated with rising issues like obesity.
Consumer behavior the road to effective policy marketingRupa Bhowmik
CONSUMER: Consumer is the person who consumes goods goods & service.
Behavior: It is specific types of manner in which a per behaves.
Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer.
Indian Luxury chocolates Market ResearchSavannahPatel
Conducting research on the state of the Indian Luxury chocolate market in order to understand untapped market gaps, consumer preferences and problems that can be addressed by upcoming brands in the industry.
Advertising & Brand Management Project in which we understand the recent trends in market with industry analysis and then in depth study of the market leader i.e FritoLays. Then we analyse their ad campaigns. Moving on we create our own Quick Snack brand Crispies with proper SWOT, brand associations and Pricing Strategy. Lastly, we have created our own ad campaign for our brand.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
Consumer behavior the road to effective policy marketingRupa Bhowmik
CONSUMER: Consumer is the person who consumes goods goods & service.
Behavior: It is specific types of manner in which a per behaves.
Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer.
Indian Luxury chocolates Market ResearchSavannahPatel
Conducting research on the state of the Indian Luxury chocolate market in order to understand untapped market gaps, consumer preferences and problems that can be addressed by upcoming brands in the industry.
Advertising & Brand Management Project in which we understand the recent trends in market with industry analysis and then in depth study of the market leader i.e FritoLays. Then we analyse their ad campaigns. Moving on we create our own Quick Snack brand Crispies with proper SWOT, brand associations and Pricing Strategy. Lastly, we have created our own ad campaign for our brand.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
5. *VARIETY : We have more selection if we don’t like some
goods we can find better one in other brands.Or we can
have some products which is not manufactured in Turkey.
* PRICES :Because of competition we can find cheaper
goods.
6. *UNEMPLOYEMENT RATE: When a global brand establish a
company in Turkey they take Turkish employe , thus
unemployement rate decreases.It creates employment area.
7. *CULTURAL DEGENERATION: Nowadays many
people-especially young people-aspire to American
people.They try to behave like Americans.
8. *CHANGE HABİTS: Some brands such as Burger
King,McDonalds,KFC etc. change food habits.People
prefer to eat outside instead of eat with family at
home.Plus people dont use knives and forks when they
eat these food so it shifts eating style.
9. *HEALTH PROBLEMS: Again because of some fastfood
brands obesity people numbers increases and it leads
to other health problems.
10. . *LOCAL ECONOMY :People usually prefer global
brands because of their brand obsession so local
brands cant earn and develope .People think that
products of global brands are more quality or
something like that
11. *When i was a child we had ‘Domestic goods week’ but
nowadays people dont care and dont celebrate
it.People dont use Turkish goods as before.They want
to seem as a Europen.
12. *As far as i am concerned ‘OK,NO,YES,PARDON.SORRY’
taking part in our many sentences.We should protect
our culture and language.!