Presentation at Hong Kong Start-Up Association Event
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The document discusses principles of iterative development and getting software in users' hands quickly through a case study of a t-shirt design sharing platform. It outlines releasing the platform in iterations over 2 years, with improvements based on usability testing between releases. Key aspects discussed include ignoring details early on, focusing on the actual problem vs ideas, and prioritizing the customer experience over features.
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- 1. Getting Real And how we do it licensed under Creative Commons Attribution 3.0 Hong Kong License
- 4. FONCEPT
- 6. Who is Oursky? Provide web solutions like CMS, Workflow, Facebook App... blah blah blah and “Web 2.0” Websites
- 7. Getting Real We heard it from 37Signals It’s ... Iterations, lowering cost of change, deliver just what customers need. “A perfect approach for web-based software”
- 8. “The actual problem” vs “Your idea about the problem”
- 9. FONCEPT
- 10. FONCEPT T-Shirt Design Sharing Platform from Nov 2008 ~60 Designs submitted per month ~1600 Registered users
- 11. Iterative Release Man Days 1 12 1.1 10 1.5 5 1.5.1 1 1.5.2 1 2 5 2.0.1 5 2.0.2 12
- 12. Iterative No Ordering System until 2.0 1.1 - 1.5.2 are improvement based on Usability Testing
- 13. Indicator Bounce Rate > 60% (1.0) Bounce Rate < 35% (1.5.1)
- 14. Getting Real? Ignore Details Early On Don’t be a yes-man Copywriting is interface design
- 15. Bye-bye! It’s about content! One month tuneup Quick update!
- 16. Out-sourcing? Make sure the team understand... Your vision Your software is opinionated And they... Ignore details, but flexible
- 17. Communication Interface, not functional specs Feature list (with team’s input) Use Case?
- 18. Communication Ticketing System Commit Logs Build System SVNStats Demo Setup with Trunk’s Code
- 20. Getting Real Agile in Everything It’s about people Is it for you?
Editor's Notes
- 3 people, bored from day job, like to code, so we want to build something for living.
- Group of young, technology savy, we’ve people who ported FFmpeg and Flash Player to iPhone Top ACM coder, Barcaly Technology Challenger Winner...
- A threadless-like T-Shirt design sharing portal
- A threadless-like T-Shirt design sharing portal