1. Employee Relations Division
(ERD
Prepared by: Ahmed Abdulrahman (HR department)

2. Contents
 A new division
 Structure
 ERD Strategy
- Objectives
- Strategy Components
- Audience
- Message
- Media
- Measurement
 Challenges
Ideas to be discussed afterwards…

3. A New Division…
 Being unique and pioneer, Bank of Jordan has proven its on-going interest in
being one of the best places to work, by establishing a new division that will
completely focus on maintaining an open, transparent and interactive relation with
the employees across the bank.
 It was clear that effective internal communication and employee relations had
quite an effect on the employees’ engagement towards the banks objective, as well as
their morale. Which was the reason behind combining all the internal communication
and the employee relations actions under one hat, being the “Employee relations
division”.
 This division will set a plan and will execute it aiming to be considered in the near
future as the employees’ comfort zone and the top management’s internal
communications center.

4. Structure
Chairman / GM
Executive Manager / HR
Employee
Relations
Officer

5. ERD Strategy

6. Objectives of ERD
 Improving the employees’ engagement, loyalty and dedication through setting an annual
strategy and calendar for internal communications
 Maintaining a high level of transparent, open and two-way communication across all the
managerial levels of the bank.
 Enhancing the quantity and the quality of the internal communications tools
 Traffic control: to control the total number of communicated messages and their timings.
 Providing promotional offers from various suppliers for the employees.
 Creating strong relationships with employees from each managerial level

7. Components of an effective communication
strategy
Knowing all the needed details about our employees through constant
Audience data reviews, conversations and surveys will make a big difference in
an effective communication strategy
Monitoring and managing all the messages that are moving across all
Message levels of management, and directing those messages to be inline with
the overall objectives of the bank
A wide mix of internal communication tools will ensure effective
Media delivery of messages.
Effective internal communication will enhance the employee
Measurement engagement, dedication, attitude and morale, which will be measured
as shown within this presentation

8. Audience
Knowing who are our people will determine how we can communicate with
them in a way that can create a strong relation with them

9. Audience
Age Group
51-60 61-70
41-50 5% 1%
 1,376 employees 19% 20-30
49%
- Difficult to gather all in one place
 Youth culture
- Dynamic 31-40
26%
- Positive
- Tech literate Gender
Females
 Geographically diversified 37% Males
63%
- Electronic communication and
waterfall approach will help in
reaching all employees effectively

10. Message
Constant messages that are inline with the overall bank’s strategy and
objectives will increase the employees’ engagement.

11. Message
 Messages will mainly include the following: Simple &
direct
1) Top management broadcasts
2) HR issues
Honest &
transparent
3) Greetings in social occasions (Eid, Christmas, Ramadan, etc)
4) CSR initiatives (informative / invitations to voluntary work)
5) Marketing Campaigns Right timed
6) Staff offers
7) Financial results
Consistent
Colorful &
with Interactive
Images
Encouraging
&
Motivating

12. Media (Communication tools)
Using unconventional tools of communication will increase the efficiency of
the communicated messages

13. Media (Communication tools)
Diversified, creative and interactive tools:
 Electronic
1) Intranet
2) Videos (ex. interviews with management)
3) Screensaver screen ads
 Print media
1) Quarterly newsletter
2) Flyers, roll ups and danglers
3) Feedback boxes

14. Media (Communication tools)…cont’d
 Face to Face
1) Roadshows
2) Cross functional meetings
3) Gatherings (in public occasions)
4) Committees
 Workspace
1) Notice boards
2) Poster holders

15. Measurement parameters
 Employee engagement:
- Participation in cross functional committees
- Volunteers in CSR initiatives
- Staff attendance in comms. events and activities
 Intranet tracker:
- Tracking the number of hits on each and every section on the intranet
 Regular internal surveys
- Examining employees’ knowledge
- Measuring the reach and effectiveness of the communicated messages
- Measuring employees overall satisfaction

16. Challenges
 Scope of work
- To work in harmony with all other departments, by creating common
objectives and a clear scope of work
 Trust
- Earning the trust of the employees, by being their:
. Trust worthy source of knowledge and information
. Reliable carrier of their feedback to the management
- Earning the trust of the top management, by being:
. Effective communication centre
. Honest and transparent feedback carrier.
 Employee Engagement
- Getting the attention of the employees about the banks’ news and
activities
- Encouraging them to engage, volunteer and participate in
activities, committees and surveys.

17. Ideas to be discussed afterwards…
 Staff Club
- A committee responsible to set an annual plan for staff
activities, entertainment. (ex. Trips, cinema tickets, sports
tournaments, etc…)
 Cafeteria in the Headquarters
- A place where the employees can meet and mingle
- Can be utilized as one of the main communication tools
 Top management
- MMM (Middle Management Meeting)
- Visiting the branches

18. Thank You