1. PAREPAL
By:-
M V V Rajesh Kumar
International School of Business & Media,
Bangalore

2. PRODUCT

3. SEGMENTATION
 Educational institutes who want to be
unique.
 Educational Institutes who want to use
Technology.
 Educational Institutes who want the
involvement of parents at large scale.
 Parents who wants to track every event
which is happening in school or college.

4. TARGETING
 The USP of the product is that it has
not been introduced in the market,
schools which want some uniqueness
would prefer this product.
 Involvement of parents is highly
recommended by educational
institutes, hence the product would be
a hit among them.

5. POSITIONING
 The educational institutes would be
highly benefitted as the need of the
hour is that the parents are connected
with the schools.
 Parents would be able to access
information regarding their wards at
their ease and would be updated at all
times.

6. MARKETING STRATEGIES
 SKIMMING PRICING FOR 1 YEAR
AND PENETRATION AFTER ONE
YEAR.
 PERSONAL SELLING.

7. PROMOTION
 Promote through newspaper’s, T V
ad’s, Online ad’s, Advertisements
through holdings etc.
 Promotions through sponsoring
interschool’s and intercollege
competitions.
 Promoting at youth festivals, Tech
Fests etc.

8. BREAK EVEN ANALYSIS
 Internet Domain for 40 GB/year: Rs.
10k
 Salaries for Staff/year: Rs. 12L
 Rent and Other Expenses : Rs. 2.4L
 Promotions: Rs. 15L
 Total investment : Rs. 29.50L
 Selling Price: Rs. 5000
 Selling for 590 students : 29.45L

9. FUTURE PLANS
 Collaborating with Government for the
Government schools.
 Collaborating with global website
companies and promote the product
globally by building up the brand
value.
 Concentrating on schools which
meant for middle class and upper
middle class.

10. THANK YOU