Presentation 3
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Comcast has expanded beyond being just a cable company through mergers and acquisitions, including acquiring NBCUniversal, and now provides cable television, broadcast television, movies, and internet access under the Xfinity brand. Their services include on demand video, remote management of services, and remote controls. While they face competition from companies like Netflix, Comcast differentiates itself through aspects of its business model and a focus on simplicity for users through organization, reducing steps, building trust, and saving time when accessing content.
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Presentation 3
- 1. Who they are & Market share and products
- 2. New Media Strategy tv.toInternet(now)
- 3. Merger with NBC cable + movies + broadcast = Comcast
- 4. No longer just a cable company Comcast xfinity
- 5. Features - On Demand Video
- 6. Features - Remote Management
- 7. Features - Remote Control
- 8. Competition N h i a g
- 9. Differences - Aspects C N h i a g
- 10. Differences - Why it matters i N h a g C
- 11. Target Audience
- 12. App Target - Tech Users
- 13. App Target - Regular Users
Editor's Notes
- Who they are & Market share and products [1] Comcast is the largest cable operator and home ISP in the United States They offer home networking products as well as Xfinity, which is their brand for broadband internet, digital voice, and cable television They own 22% of the market for pay TV and 18% of the ISP market
- convert all cable to digitial one stop viewing become like paid version of hulu TV Everywhere watch online or on mobile internet television
- it would be banned from blocking or throttling rival content as well as from prioritizing its own services, such as Hulu. It further couldn't use set-top boxes or other hardware to steer customers towards its own content at others' expense, Bloomberg heard from FCC tipsters. transition from subscription based cable provider to content provider would own cable networks universal studio broadcast network terms must still supply content to hulu cannot throttle other traffic of other providers many people oppose this deal
- fundamental change in what they do redefines brand as internet company almost renamed themselves also, xfinity name represents new focus adapt to the market unlike some old telecoms
- Limitations will include 3G in future update only on iPad right now, plans to expand plan of offer live streaming in the future Capabilities TV shows Movies stream on demand movies and tv only stream on wifi for now plan to offer live streaming by the end of the year plan to extend to more platforms
- when your not at home search tv listings set dvr
- no need for multiple remotes, tv guide and other stuff change channel
- hulu - in the NBC merger the fcc structured the merger so comcast is financailly incentivized to see hulu do well everyone wants to cut the cable use services like hulu streaming devices like google tv and sony televisions netflix built into many devices download services like amazon or itunes, AppleTV
- Internet Provider Internet TV Bundled Package exclusive content because of NBC merger bundled packages already offer internet cohesive mobile experience
- people will keep cable if they add more value to their service we want simplicity in billing we want simplicity in viewing not a bunch of services and boxes it has has to tie or beat the remote sit on couch and just use one thing Hulu is feasible but not accessible for many