This document outlines an assignment to create an 11 to 20 slide presentation for colleagues on principles of social media strategy for business use. The presentation will educate marketing team members who are advocates for social media on appropriate professional use that differs from personal use. The presentation will be a training resource on the company's intranet. The presentation should be created using software like PowerPoint or Google Presentation and submitted to the instructor.

1. Presentation: Principles of Social Media Strategy
In this assignment you will be developing a presentation based upon the following hypothetical
situation. You have started working within an organization where all your colleagues have a
Twitter account and a Facebook profile page. Collectively, they are significant proponents of
social media within your organization. You are fortunate to have them as advocates for social
media utilization. However, you are also responsible for educating them on appropriate use of
social media relative to their corporate function. As a member of your marketing team, you have
been tasked with creating a training presentation to explain to them the principles of social media
strategy and how it differs from their personal use. This presentation will be used as a resource
on your company’s intranet. Use visuals, graphs, screenshots, or text as you see fit.
You may utilize a product such as Microsoft’s PowerPoint or Google Presentation to create your
training presentation. Your presentation should be no less than 11 slides and no more than 20
slides including title and resources slides. Submit your presentation to instructor at the link
below.
For additional details, please refer to the Presentation Rubric document in the Assignment
Guidelines and Rubrics section of the course.
Northern Essex Community College
Principles of Social Media Strategy