The document discusses strategies for improving the effectiveness of communication on social media networks. It notes that social media requires creating relevance in crowded timelines and strict algorithms acting as gatekeepers. Interviews with marketing agencies found that ROI is harder to prove for social media than SEO/SEM. Agencies also noted a shift from Facebook to private messaging apps. The document advocates focusing on visual content, high arousal emotions, and moments to engage audiences on social media.

1. 1
Inhakers

2. 2
Effectiviteit van
Branded Content

3. 3
K O M A L A M A Z E R A N T
H O O F D D O C E N T
O P L E I D I N G C O M M U N I C A T I E
H O G E S C H O O L R O T T E R D A M

4. 4
De uitdaging van social
media is relevantie
creëren in een landschap
van overvolle tijdslijnen
en algoritmes als strenge
poortwachters”
“

5. 5
Our Philosophy
Entrepreneurial activities differ substantially depending on the
type of organization and creativity involved. Entrepreneurship
ranges in scale
Element One
Entrepreneurial activities differ substantially depending on the
type of organization and creativity involved. Entrepreneurship
ranges in scale
Element Two
Entrepreneurial activities differ substantially depending on the
type of organization and creativity involved. Entrepreneurship
ranges in scale
Element Three
Entrepreneurial activities differ substantially depending on the
type of organization and creativity involved. Entrepreneurship
ranges in scale
Element Four
Entrepreneurial activities differ substantially depending on the type of organization and creativity
involved. Entrepreneurship ranges in scale from solo. Entrepreneurial activities
Juiste content
op het juiste
moment

6. 6

7. 7
The Network is the Message
Hogeschool Utrecht | Hogeschool Rotterdam | RauwCC | Greenberry | Kaliber | HollandSpoor | Han Snel | OBI4wan | Online
Marketing Fabriek | R2Research | Evident | Valtech | New Meaning | Total Active Media | Kim van Velzen | Radio Netherlands
Worldwide | Creative Connection | iMMovator | SIA RAAK MKB
W E R K I N G B O O D S C H A P E F F E C T O P M E R KP O T E N T I E N E T W E R K

8. 8
Hoe kunnen we de effectiviteit van communicatie
in online sociale netwerken verbeteren en
beoordelen?

9. 9
Diepte-interviews met tiental
bureaus om net op te halen:
hoe wordt social media nu
ingezet?
Social media is digitaal
darwinisme door
technologische
ontwikkelingen
Ronald van Schaik
Kaliber
‘‘
’’
Social media is geen
verlengstuk van
traditionele media om
mensen maar te
bombarderen
Michiel van Dam
Valtech
‘‘
’’
ROI in social media is
lastiger aantonen dan SEO
& SEA
Maarten Reijgersberg
RauwCC
‘‘
’’
Weg van Facebook naar
whatsapp-achtige
toepassingen met minder
profileringsdrang
Jan-Willem van Beek
Greenberry
‘‘
’’
WAT
ZEGGEN
DE
BUREAUS?

10. 10
Our Philosophy
Entrepreneurial activities differ substantially depending on the
type of organization and creativity involved. Entrepreneurship
ranges in scale
Element One
Entrepreneurial activities differ substantially depending on the
type of organization and creativity involved. Entrepreneurship
ranges in scale
Element Two
Entrepreneurial activities differ substantially depending on the
type of organization and creativity involved. Entrepreneurship
ranges in scale
Element Three
Entrepreneurial activities differ substantially depending on the
type of organization and creativity involved. Entrepreneurship
ranges in scale
Element Four
Entrepreneurial activities differ substantially depending on the type of organization and creativity
involved. Entrepreneurship ranges in scale from solo. Entrepreneurial activities

11. 11
Denk Momenten
en vergeet de
fanbase

12. 12
The Real Team
Entrepreneurial activities differ substantially depending on the type of organization and creativity
involved. Entrepreneurship ranges in scale from solo
Element One
Entrepreneurial activities differ substantially depending on the type of organization and creativity
involved. Entrepreneurship ranges in scale from solo
Element Two
Entrepreneurial activities differ substantially depending on the type of organization and creativity
involved. Entrepreneurship ranges in scale from solo
Element Three

13. 13
Moment zorgt voor piek
Meting via Obi4Wan in de periode april 2016 - oktober 2016

14. 14
SOMETHING
Entrepreneurial activities differ
substantially depending on the type of
organization and creativity involved.
Entrepreneurship ranges in scale from
AWE S OM E
Entrepreneurial activities differ
substantially depending on the type of
organization and creativity involved.
Entrepreneurship ranges in scale from
# A H m e s s e n

15. 15
#AHmessen
8 0 % I S G E E N FA N VA N H E M A
E N G A G E M E N T R AT I O A LT I J D N U T T I G ?
LIKES + SHARES + COMMENTS
FANS

16. 16
Denk Momenten
en vergeet de
fanbase

17. 17
We are Prism!
Entrepreneurial activities differ substantially depending on the type of
organization and creativity involved. Entrepreneurship ranges in scale
from solo, part-time projects to large-scale undertakings

18. 18
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T

19. 19
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T

20. 20
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T

21. 21
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T

22. 22
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T

23. 23
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T

24. 24
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T

25. 25
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T

26. 26
We are Prism!
Entrepreneurial activities differ substantially depending on the type of
organization and creativity involved. Entrepreneurship ranges in scale
from solo, part-time projects to large-scale undertakings

27. 27
TEXT
Entrepreneurial activities differ
substantially depending on the
WORDS
Entrepreneurial activities differ
substantially depending on the
SOMETHING
Entrepreneurial activities differ
substantially depending on the
AWE S OM E
Entrepreneurial activities differ
substantially depending on the
Forbes top 100

28. 28
VA N D E F O R B E S
T O P 1 0 0 H A A K T I N
O P T E N M I N S T E 1
VA N D E
M O M E N T E N
77%

29. 29
75% 50%
Niet congruent Niet congruent
WAT METEN WE?
M E R K E N P R O D U C T E N

30. 30
92% 75% 17%
Is visuele content Afbeeldingen Video
WAT ZIEN WE?
V I S U A L S A F B E E L D I N G V I D E O

31. 31
Scoor met
visueel

32. 32
KAAP
DE
TIJDSLIJN

33. 33
MOBILE IS LEADING
S I M P E L E V I S U A L S
K O R T E R E A A N D A C H T S PA N N E

34. 34
W R I T E T H E N A M E
O F Y O U R P R O J E C T
W R I T E T H E N A M E
O F Y O U R P R O J E C T
EMOTIES DELEN

35. W R I T E T H E N A M E
O F Y O U R P R O J E C T
35

36. 36
Hoe kunnen we de effectiviteit van communicatie
in online sociale netwerken verbeteren en
beoordelen?

37. 37
R E A L T I M E
M A R K E T I N G
B I E D T
K A N S E N
FA N B A S E
I S M I N D E R
R E L E VA N T
F O C U S
O P H I G H
A R O U S A L
E M O T I E S
4 highlights
S C O O R M E T
V I S U E L E
C O N T E N T,
O O K
I N D I V I D U E E L

38. 38
Wordt vervolgd!
H O E M E T E N W E
B R A N D O U T C O M E ?
W E L K E
B O O D S C H A P S -
FA C T O R E N S P E L E N
E E N R O L ?
WAT I S D E P O T E N T I E
VA N M O M E N T E N ?

39. 39
@komaladubois