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Socialmedia Inspiration Day
#SMID14
Social Video met Instagram en Vine
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Wie ben ik…
Herman Couwenbergh
@Hermaniak
http://about.me/
hermancouwenbergh
Couwenbergh.nl
Twittermania.nl
Foto: René Wauters
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Vine.co/Hermaniak
Instagram.com/Hermaniak
Definitie ##SMID14 #SocialVideo
marketing ##SMID14 #SocialVideo marketing
(SVM)
is a component of an integrated
marketing communications plan
designed to increase audience
engagement through social activity
around a given video.
In a successful ##SMID14 #SocialVideo
marketing campaign, the content,
distribution strategy and consumer self-
expression tools combine to allow an
individual to “add their voice” or co-
create value to a piece of content - then
further propagating it out to their social
circles.
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Definitie ##SMID14 #SocialVideo
hier ##SMID14 #SocialVideo
De tools waarmee zowel particulieren
als bedrijven de mogelijkheid krijgen om
‘simpele’ video’s te maken en te delen
zonder tussenkomst van YouTube en
soortgelijke hostingplatformen.
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Doel zakelijk ##SMID14 #SocialVideo
“persoonlijkheid’ krijgen, interactie
stimuleren, content creatie, …
Karakteristieken
Goed voor Stop-motion
• Uitpakparties
• Wedstrijden
• Fails
• Muziek mashups
• Amateurisme
• How to’s
• Productdemonstraties
• Gebruiksaanwijzingen
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Maar let op:
• Continuïteit van geluid
• Loop of niet
• Stabiliteit focus
Lowe: demonstratie Fix in Six
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Platforms… not all are equal!
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Instagram
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
• Instagram had al grote userbase
• Overname door Facebook (1 miljard)
• Geen inline ondersteuning op Twitter
• 15 seconden video
• Filters
• Cover kiezen
• Multiple hashtag ondersteuning werkt goed
Best Of…
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Source: Social bakers (http://www.socialbakers.com/blog/2111-lessons-from-the-leaderboard-looking-at-instagram-s-best)
Profielpagina
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Detailview
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Embedoptie
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Embed in WordPress
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Point & Shoot
Social Video by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Record Filters Cover Page Share
Followgram
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Followgram Stats
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Insta.revert
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Statigram
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Stats
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Stats Rolling month
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Snapshots
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Snapshots
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
InstaEarth.me
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Red Bull: Causes
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Ben & Jerry’s: Demo
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Vine
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
• Geen eigen userbase
• Overname door Twitter (200 miljoen)
• Geen automatische postings op Facebook
• 6 seconden video
• Filters
• Constante loop
• Multiple hashtag ondersteuning werkt goed
Profielpagina
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Detailview
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Embedoptie: 2x
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Embedoptie: 2x
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Embed in WordPress
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
TV Mode
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Point & Shoot
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Record Ghost Frame Approve Share
Explore: Categorieën
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Coca Cola: Contest
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Asos: Unboxing
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Toyota: Stop motion
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Dove: First Vine
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
How To Tips: TriPod
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
How To Tips: TriPod!
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
How To Tips: Script
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
How To Tips: TestDrive
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
CrossPlatform Hashtags
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
CrossPlatform Hashtags
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Hashtags analyse
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Herman Couwenbergh
@Hermaniak
http://about.me/hermancouwenbergh
couwenbergh.nl
of Google me ;-)
Dank U…
Vragen?
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Foto: Rob van Esch
Vine.co/Hermaniak Instagram.com/Hermaniak

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