Presentatie #Smid14 Social Video met Instagram en Vine

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The document discusses social video marketing using Instagram and Vine. It defines social video marketing and the goals for businesses. Some key points discussed include the characteristics of platforms like Instagram and Vine for social video, how to create and share videos on each platform, and examples of successful social video campaigns from brands like Red Bull, Ben & Jerry's, Coca-Cola and Toyota. Tips are provided around hashtags, video quality, and using social video for marketing purposes.

Social Media

Wie ben ik…
Herman Couwenbergh
@Hermaniak
http://about.me/
hermancouwenbergh
Couwenbergh.nl
Twittermania.nl
Foto: René Wauters
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Vine.co/Hermaniak
Instagram.com/Hermaniak

Definitie ##SMID14 #SocialVideo
marketing ##SMID14 #SocialVideo marketing
(SVM)
is a component of an integrated
marketing communications plan
designed to increase audience
engagement through social activity
around a given video.
In a successful ##SMID14 #SocialVideo
marketing campaign, the content,
distribution strategy and consumer self-
expression tools combine to allow an
individual to “add their voice” or co-
create value to a piece of content - then
further propagating it out to their social
circles.
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Definitie ##SMID14 #SocialVideo
hier ##SMID14 #SocialVideo
De tools waarmee zowel particulieren
als bedrijven de mogelijkheid krijgen om
‘simpele’ video’s te maken en te delen
zonder tussenkomst van YouTube en
soortgelijke hostingplatformen.
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Doel zakelijk ##SMID14 #SocialVideo
“persoonlijkheid’ krijgen, interactie
stimuleren, content creatie, …

Karakteristieken
Goed voor Stop-motion
• Uitpakparties
• Wedstrijden
• Fails
• Muziek mashups
• Amateurisme
• How to’s
• Productdemonstraties
• Gebruiksaanwijzingen
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Maar let op:
• Continuïteit van geluid
• Loop of niet
• Stabiliteit focus

Lowe: demonstratie Fix in Six
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Platforms… not all are equal!
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Instagram
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
• Instagram had al grote userbase
• Overname door Facebook (1 miljard)
• Geen inline ondersteuning op Twitter
• 15 seconden video
• Filters
• Cover kiezen
• Multiple hashtag ondersteuning werkt goed

Best Of…
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Source: Social bakers (http://www.socialbakers.com/blog/2111-lessons-from-the-leaderboard-looking-at-instagram-s-best)

Profielpagina
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Detailview
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Embedoptie
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Embed in WordPress
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Point & Shoot
Social Video by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Record Filters Cover Page Share

Followgram
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Followgram Stats
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Insta.revert
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Statigram
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Stats

##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Stats Rolling month

##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Snapshots

##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
InstaEarth.me

##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Red Bull: Causes
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Ben & Jerry’s: Demo
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Vine
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
• Geen eigen userbase
• Overname door Twitter (200 miljoen)
• Geen automatische postings op Facebook
• 6 seconden video
• Filters
• Constante loop
• Multiple hashtag ondersteuning werkt goed

Embedoptie: 2x
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

TV Mode
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Point & Shoot
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Record Ghost Frame Approve Share

Explore: Categorieën
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Coca Cola: Contest
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Asos: Unboxing
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Toyota: Stop motion
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Dove: First Vine
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

How To Tips: TriPod
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

How To Tips: Script
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

How To Tips: TestDrive
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

CrossPlatform Hashtags
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Hashtags analyse
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert

Herman Couwenbergh
@Hermaniak
http://about.me/hermancouwenbergh
couwenbergh.nl
of Google me ;-)
Dank U…
Vragen?
##SMID14 #SocialVideo by
Herman Couwenbergh @Hermaniak
Couwenbergh
Communiceert
Foto: Rob van Esch
Vine.co/Hermaniak Instagram.com/Hermaniak

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Presentatie #Smid14 Social Video met Instagram en Vine

1. Socialmedia Inspiration Day #SMID14 Social Video met Instagram en Vine ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

2. Wie ben ik… Herman Couwenbergh @Hermaniak http://about.me/ hermancouwenbergh Couwenbergh.nl Twittermania.nl Foto: René Wauters ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Vine.co/Hermaniak Instagram.com/Hermaniak

3. Definitie ##SMID14 #SocialVideo marketing ##SMID14 #SocialVideo marketing (SVM) is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful ##SMID14 #SocialVideo marketing campaign, the content, distribution strategy and consumer self- expression tools combine to allow an individual to “add their voice” or co- create value to a piece of content - then further propagating it out to their social circles. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

4. Definitie ##SMID14 #SocialVideo hier ##SMID14 #SocialVideo De tools waarmee zowel particulieren als bedrijven de mogelijkheid krijgen om ‘simpele’ video’s te maken en te delen zonder tussenkomst van YouTube en soortgelijke hostingplatformen. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Doel zakelijk ##SMID14 #SocialVideo “persoonlijkheid’ krijgen, interactie stimuleren, content creatie, …

5. Karakteristieken Goed voor Stop-motion • Uitpakparties • Wedstrijden • Fails • Muziek mashups • Amateurisme • How to’s • Productdemonstraties • Gebruiksaanwijzingen ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Maar let op: • Continuïteit van geluid • Loop of niet • Stabiliteit focus

6. Lowe: demonstratie Fix in Six ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

7. Platforms… not all are equal! ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

8. Instagram ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert • Instagram had al grote userbase • Overname door Facebook (1 miljard) • Geen inline ondersteuning op Twitter • 15 seconden video • Filters • Cover kiezen • Multiple hashtag ondersteuning werkt goed

9. Best Of… ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Source: Social bakers (http://www.socialbakers.com/blog/2111-lessons-from-the-leaderboard-looking-at-instagram-s-best)

10. Profielpagina ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

11. Detailview ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

12. Embedoptie ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

13. Embed in WordPress ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

14. Point & Shoot Social Video by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Record Filters Cover Page Share

15. Followgram ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

16. Followgram Stats ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

17. Insta.revert ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

18. Statigram ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

19. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Stats

20. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Stats Rolling month

21. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Snapshots

22. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Snapshots

23. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert InstaEarth.me

24. ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

25. Red Bull: Causes ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

26. Ben & Jerry’s: Demo ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

27. Vine ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert • Geen eigen userbase • Overname door Twitter (200 miljoen) • Geen automatische postings op Facebook • 6 seconden video • Filters • Constante loop • Multiple hashtag ondersteuning werkt goed

28. Profielpagina ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

29. Detailview ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

30. Embedoptie: 2x ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

31. Embedoptie: 2x ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

32. Embed in WordPress ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

33. TV Mode ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

34. Point & Shoot ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Record Ghost Frame Approve Share

35. Explore: Categorieën ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

36. Coca Cola: Contest ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

37. Asos: Unboxing ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

38. Toyota: Stop motion ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

39. Dove: First Vine ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

40. How To Tips: TriPod ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

41. How To Tips: TriPod! ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

42. How To Tips: Script ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

43. How To Tips: TestDrive ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

44. CrossPlatform Hashtags ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

45. CrossPlatform Hashtags ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

46. Hashtags analyse ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert

47. Herman Couwenbergh @Hermaniak http://about.me/hermancouwenbergh couwenbergh.nl of Google me ;-) Dank U… Vragen? ##SMID14 #SocialVideo by Herman Couwenbergh @Hermaniak Couwenbergh Communiceert Foto: Rob van Esch Vine.co/Hermaniak Instagram.com/Hermaniak

Presentatie #Smid14 Social Video met Instagram en Vine

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