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Christiaan Holland
Lid team Vrijetijdseconomie
Uitvoeringsagenda vrijetijdseconomie
Onderdeel van een breder geheel
Het Economisch Programma van Brabant

•Vrijetijdseconomie is dé groeisector wereldwijd
Doelen vrijetijdseconomie

Doelen voor 2020:
1. 3% groei werkgelegenheid
2. 30.000 extra banen in de VTE
3. 10% groei in bestedingen
Proces
Aandachtspunten
•   Eigen aanpak per regio/stad
•   Versnippering
•   Innovatie
•   Relatief lage bestedingen
•   Aantal uitstapjes (per dag) daalt
Op weg naar een uitvoeringsagenda

•   Met: Triple Helix; ondernemers, onderwijs en overheid
•   Door: allianties en cross-overs
•   Doel: op weg naar de top

Hoe
• Zes programmalijnen: drie thematische en drie vakinhoudelijke
• De basis op orde
De basis op orde




                                                 Kennis-
Overwegend publieke activiteiten




                                             infrastructuur                   Destinatiemanagement


                                         Informatie-                                                Fysieke
                                                                Ondernemerschap
                                       infrastructuur                                           infrastructuur


                                                  Horeca                  Planologische procedures


                                   De basis op orde (via de provincie, andere overheden of intermediaire organisaties)
Programmalijnen
                                                                                   Internationalisering




                                        Kunst, cultuur, evenementen & attracties
                                 atie




                                                                                                                                           Horizontale programmalijnen
                                 cre




                                                                                           ie
                                                                                        str
                              nre




                                                                                      u
                                                                                   ind
                           te
                        bui




                                                                                         ak
                                                                                                          Innovatie en cross-overs




                                                                                              a
                         f&




                                                                                           nm
                    blij




                                                                                                     ee
                 ver




                                        (incl. funshopping)




                                                                                                  ogi
                  p,




                                                                                                ol
              cha




                                                                                                                 n
                                                                                                              ech
          nds




                                                                                                            ,t
                                                                                                                     Gebiedsontwikkeling




                                                                                                        ign
         r, la




                                                                                                                     en herbestemming




                                                                                                      s
                                                                                                    De
      tuu
     Na




                       Inhoudelijke programmalijnen


  De basis op orde (via de provincie, andere
  overheden of intermediaire organisaties)
Gebiedsontwikkeling en herbestemming
Innovatie en cross-overs
overs met potentie
                          Innovatieve cross-




                                                                                                                   tie
                                                                                                                 ra
                                                                                                              ec
                                                                                                            gr            )
                                                                                                         da             en
                                                                                                    en              pp
                                                                                              lijf             ns
                                                                                                                  ho           ie)
                                                                                           rb               fu             str
                                                                                        ve                              du
                                                                                    p,                  cl.
                                                                                  ha                (i n            k in
                                                                               sc              ie s              aa
                                                                             nd             ct               tm
                                                                        , la            tra               to
                                                                     ur              at                ie
Innovatie - cross-overs




                                                                   tu
                                                                                n&                 lat
                                                                Na            te                re
                                                                           en             (in
                                                                       m               ie
                                                                     ne             og l
                                                                 ve                 no
                                                                 ,e              ch
                                                               ur              te
                                                           ltu             &
                                                        cu         sig
                                                                       n
                                                   t,
                                                 ns             De
                                               Ku
                                                                                         nance
                                                                                Mainte
                                                                                       ek
                                                                               Logisti
                                                                                              nomy
                                                                                      ed Eco          aterial
                                                                                                              en
                                                                              Biobas               n&M
                                                                                            steme
                                                                                     ech Sy
                                                                             High T               lth
                                                                                            & Hea
                                                                                    iences
                                                                            Life Sc
                                                                                           ion
                                                                                     Nutrit
                                                                           Food &
Internationalisering
De piramide

•   Innovatie en internationalisering grootste toegevoegde waarde
•   Kansen in vernieuwende verbindingen
•   Resultaten in de top stralen uit naar basis
•   Geen resultaat in de top zonder gedegen fundament
Sterktes binnen en buiten de regio
Samen naar de top


Welke kansen ziet u?

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Presentatie creatieve sessie uitvoeringsagenda vte christiaan holland

  • 1. Christiaan Holland Lid team Vrijetijdseconomie
  • 3. Onderdeel van een breder geheel Het Economisch Programma van Brabant •Vrijetijdseconomie is dé groeisector wereldwijd
  • 4. Doelen vrijetijdseconomie Doelen voor 2020: 1. 3% groei werkgelegenheid 2. 30.000 extra banen in de VTE 3. 10% groei in bestedingen
  • 6. Aandachtspunten • Eigen aanpak per regio/stad • Versnippering • Innovatie • Relatief lage bestedingen • Aantal uitstapjes (per dag) daalt
  • 7. Op weg naar een uitvoeringsagenda • Met: Triple Helix; ondernemers, onderwijs en overheid • Door: allianties en cross-overs • Doel: op weg naar de top Hoe • Zes programmalijnen: drie thematische en drie vakinhoudelijke • De basis op orde
  • 8. De basis op orde Kennis- Overwegend publieke activiteiten infrastructuur Destinatiemanagement Informatie- Fysieke Ondernemerschap infrastructuur infrastructuur Horeca Planologische procedures De basis op orde (via de provincie, andere overheden of intermediaire organisaties)
  • 9. Programmalijnen Internationalisering Kunst, cultuur, evenementen & attracties atie Horizontale programmalijnen cre ie str nre u ind te bui ak Innovatie en cross-overs a f& nm blij ee ver (incl. funshopping) ogi p, ol cha n ech nds ,t Gebiedsontwikkeling ign r, la en herbestemming s De tuu Na Inhoudelijke programmalijnen De basis op orde (via de provincie, andere overheden of intermediaire organisaties)
  • 12. overs met potentie Innovatieve cross- tie ra ec gr ) da en en pp lijf ns ho ie) rb fu str ve du p, cl. ha (i n k in sc ie s aa nd ct tm , la tra to ur at ie Innovatie - cross-overs tu n& lat Na te re en (in m ie ne og l ve no ,e ch ur te ltu & cu sig n t, ns De Ku nance Mainte ek Logisti nomy ed Eco aterial en Biobas n&M steme ech Sy High T lth & Hea iences Life Sc ion Nutrit Food &
  • 14. De piramide • Innovatie en internationalisering grootste toegevoegde waarde • Kansen in vernieuwende verbindingen • Resultaten in de top stralen uit naar basis • Geen resultaat in de top zonder gedegen fundament
  • 15. Sterktes binnen en buiten de regio
  • 16. Samen naar de top Welke kansen ziet u?