This document discusses trends in social media and what consumers want from brands on social networks. It notes that the social media landscape is stable and consumers are more positive than often believed. Many smartphone users compare prices while shopping and over half of social network users are connected to brands. Consumers primarily want product experiences, promotions, contests, news and advertising from brands, although advertising is decreasing in popularity. Most consumers also want to help brands with co-creation projects and provide feedback. The document encourages keeping in touch and provides contact information for social media help.