The document discusses the role and power of social media, how it has shifted communication online to be between many people rather than traditional top-down media, and introduces FK World as a global online community for all members of the FK organization that functions similarly to Facebook but is integrated, ad-free, and protects user rights to content. It also promotes following FK on Facebook and Twitter and using the hashtag #FKYC12 for their youth camp.
Aamir Khan held a special world premiere screening of his film PK in Dubai, UAE. The event was powered by SFCPlus Communications and allowed fans to attend. SFCPlus Communications helped promote the screening to Aamir Khan's fans in the region.
This document discusses the different stages of a product's life cycle: introduction, growth, maturity, and decline. It provides examples of products that exemplify each stage, such as the Rogers rocket stick in introduction as it is newly available, Blu-Ray players in growth as sales and awareness increase, Coca-Cola in maturity as it is well-known and sales are consistent, and scooters in decline as popularity and sales have fallen. It also mentions the decision point stage where a product has no sales and the company decides whether to continue production, using the Yo-Stick as an example.
Pouring Wine to Your Investment Portfolio - Returns on a High!Vikas Sharan
Find the published version here: http://www.aranca.com/knowledge-center/articles-and-publications/321-pouring-wine-to-your-investment-portfolio-returns-on-a-high
The document discusses how World Wide WUSC can better engage people and move them along a "ladder of engagement" through the strategic use of social media and an integrated online and offline approach. It provides examples from the Obama campaign and suggests adopting a conversational tone on social media to personalize the message and encourage various levels of involvement. The overall goal is to inspire and empower people to take action to create positive change in the world.
Aamir Khan held a special world premiere screening of his film PK in Dubai, UAE. The event was powered by SFCPlus Communications and allowed fans to attend. SFCPlus Communications helped promote the screening to Aamir Khan's fans in the region.
This document discusses the different stages of a product's life cycle: introduction, growth, maturity, and decline. It provides examples of products that exemplify each stage, such as the Rogers rocket stick in introduction as it is newly available, Blu-Ray players in growth as sales and awareness increase, Coca-Cola in maturity as it is well-known and sales are consistent, and scooters in decline as popularity and sales have fallen. It also mentions the decision point stage where a product has no sales and the company decides whether to continue production, using the Yo-Stick as an example.
Pouring Wine to Your Investment Portfolio - Returns on a High!Vikas Sharan
Find the published version here: http://www.aranca.com/knowledge-center/articles-and-publications/321-pouring-wine-to-your-investment-portfolio-returns-on-a-high
The document discusses how World Wide WUSC can better engage people and move them along a "ladder of engagement" through the strategic use of social media and an integrated online and offline approach. It provides examples from the Obama campaign and suggests adopting a conversational tone on social media to personalize the message and encourage various levels of involvement. The overall goal is to inspire and empower people to take action to create positive change in the world.
This document discusses social media strategies for sports federations. It begins by defining social media and noting the importance of conversations and engaging content. It then analyzes data on social media mentions of various sports federations. The document emphasizes that successful organizations understand the digital landscape and leverage existing online communities. It provides examples of social media wins through valuable user-generated content and addressing issues transparently. It also outlines failures from inauthentic engagement and lack of responsiveness. Finally, it recommends establishing social media guidelines and using a hub-and-spoke approach to publishing across multiple online platforms.
This document discusses how social media can be used by Round Table organizations. It begins with an introduction to common social media platforms like Facebook, Twitter, YouTube, and blogs. It then provides examples of how politicians like John McCain and Barack Obama have utilized social media for fundraising. The document concludes by suggesting ways Round Table could use social media for publicity, recruitment, fundraising, and internal communication between members to promote events and share ideas.
Social Media: Jamaica's Answer For Cultural PromotionKemal Brown
A presentation delivered to the JCDC Eastern Regional Executives outlining approaches and insights for using social media as a tool for cultural promotion. Kemal Brown, Digital Consultant.
The document discusses the history and rise of social media and networking technologies. It notes key platforms and their growth over time from 2000 to 2009, including Wikipedia, Blogger, LinkedIn, MySpace, Facebook, YouTube, and Twitter. It also discusses how social media has transformed people from content consumers to producers and has shifted power away from traditional media organizations.
The document discusses the history and rise of social media and networking technologies. It notes key platforms and their growth over time from 2000 to 2009, including Wikipedia, Blogger, LinkedIn, MySpace, Facebook, YouTube, and Twitter. It also discusses how social media has transformed people from content consumers to producers and has shifted power away from traditional media organizations.
The document discusses key topics and questions for brands and marketers to consider in 2011, including predicting the next big thing, finding inspiration, the brand acting as a curator, the importance of product over marketing channels, what constitutes a viral success, and keys to innovation. It provides examples and perspectives from experts on these topics. The overall message is that brands must look beyond past successes, think broadly about new opportunities, and experiment to stay relevant and innovative in a rapidly changing marketplace.
(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
The document discusses key topics and questions for brands and marketers to consider in 2011, including predicting the next big thing, finding inspiration, the role of the brand as a curator, the importance of product over marketing channels, what constitutes a viral success, and keys to innovation. It provides examples and perspectives from experts on trends in technology, social media, sustainability, and more. The overall message is that brands must look beyond past successes, think broadly about new opportunities, and experiment in order to stay relevant and innovative.
The document discusses how the creation of the web has changed audience behavior and interactions with media. It explores the rise of social media and user-generated content, noting that audiences now participate more actively online as "prosumers" who both consume and produce media. This has resulted in a blurred line between audiences and producers. The document also examines concepts like citizen journalism, fake news, and debates different perspectives on the impact of these changes.
Social media includes various online platforms like blogs, micro-blogging sites, virtual worlds, podcasts, social networks, wikis, and content communities. YouTube is a popular content community that receives over 100 million views daily and allows easy sharing of user-uploaded videos. Facebook is a large global social network that connects millions of people worldwide through profiles and networks organized by location and interests. Wikipedia is a free online encyclopedia where anyone can edit and contribute to its many collaborative articles to ensure current information.
Building advocacy through social media - from Fundraising Ireland 2016JustGiving
Social media can play a BIG role in fundraising – beyond simply asking for donations. This presentation explored how charities of all shapes and sizes can use social media to reach more people, inspire more action and raise more money. It explained how social media can play a key role in each stage of the fundraising process, from the identification and cultivation of new supporters to solicitation and acknowledgment.
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
Social Media 101: Social Media 101: Discover the power of your voiceWunderman
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
The document discusses social media and provides a case study of Coors Light's use of Facebook. It begins by defining social media and discussing how social media is everywhere, not scary, and central to the lives of younger generations. It then details Coors Light's launch of a Facebook page in 2007, how they engaged fans through contests and sharing content, and the success they found in increasing engagement and visits to their website. It concludes by providing tips for using social media and answering common questions about managing brands and finding time for social activities.
Case presented at Digital Thursday an initiative by PAS.
Presenters: Faisal Khan-General Manager, The Next Big Thing
Harris Rasheed, Associate Creative Director, Adcom
The document discusses how transmedia storytelling was used for the 2012 London Olympics. It was one of the largest global events with over 4 billion viewers. Transmedia elements like social media, hundreds of platforms, and sponsor integration helped create excitement. Audience interaction was highly successful due to engagement across many online and offline channels. The Olympics demonstrated how transmedia can be employed broadly in events and industries.
Social media is defined as an interactive platform where users can create, share, and distribute content online. It aims to provide rich experiences and dynamic content at scale through open and collective intelligence. While social media and mass media both aim to reach large audiences, social media allows for faster information sharing and gives users a way to provide feedback. Individuals and organizations use social media for personal updates and branding, respectively. Common social media platforms include blogs, microblogs, collaborative projects, content communities, social networks, and virtual worlds.
This document discusses the relationship between sports and social media. It provides three case studies of social media campaigns: Old Spice's highly successful viral video campaign, Queensland Tourism's campaign that generated billions of impressions, and United Airlines' poor response to a customer service issue that spread widely online. The document also outlines opportunities for using social media for fun, engaging with fans, and future technologies and discusses potential pitfalls for brands in social media.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
This document discusses social media strategies for sports federations. It begins by defining social media and noting the importance of conversations and engaging content. It then analyzes data on social media mentions of various sports federations. The document emphasizes that successful organizations understand the digital landscape and leverage existing online communities. It provides examples of social media wins through valuable user-generated content and addressing issues transparently. It also outlines failures from inauthentic engagement and lack of responsiveness. Finally, it recommends establishing social media guidelines and using a hub-and-spoke approach to publishing across multiple online platforms.
This document discusses how social media can be used by Round Table organizations. It begins with an introduction to common social media platforms like Facebook, Twitter, YouTube, and blogs. It then provides examples of how politicians like John McCain and Barack Obama have utilized social media for fundraising. The document concludes by suggesting ways Round Table could use social media for publicity, recruitment, fundraising, and internal communication between members to promote events and share ideas.
Social Media: Jamaica's Answer For Cultural PromotionKemal Brown
A presentation delivered to the JCDC Eastern Regional Executives outlining approaches and insights for using social media as a tool for cultural promotion. Kemal Brown, Digital Consultant.
The document discusses the history and rise of social media and networking technologies. It notes key platforms and their growth over time from 2000 to 2009, including Wikipedia, Blogger, LinkedIn, MySpace, Facebook, YouTube, and Twitter. It also discusses how social media has transformed people from content consumers to producers and has shifted power away from traditional media organizations.
The document discusses the history and rise of social media and networking technologies. It notes key platforms and their growth over time from 2000 to 2009, including Wikipedia, Blogger, LinkedIn, MySpace, Facebook, YouTube, and Twitter. It also discusses how social media has transformed people from content consumers to producers and has shifted power away from traditional media organizations.
The document discusses key topics and questions for brands and marketers to consider in 2011, including predicting the next big thing, finding inspiration, the brand acting as a curator, the importance of product over marketing channels, what constitutes a viral success, and keys to innovation. It provides examples and perspectives from experts on these topics. The overall message is that brands must look beyond past successes, think broadly about new opportunities, and experiment to stay relevant and innovative in a rapidly changing marketplace.
(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
The document discusses key topics and questions for brands and marketers to consider in 2011, including predicting the next big thing, finding inspiration, the role of the brand as a curator, the importance of product over marketing channels, what constitutes a viral success, and keys to innovation. It provides examples and perspectives from experts on trends in technology, social media, sustainability, and more. The overall message is that brands must look beyond past successes, think broadly about new opportunities, and experiment in order to stay relevant and innovative.
The document discusses how the creation of the web has changed audience behavior and interactions with media. It explores the rise of social media and user-generated content, noting that audiences now participate more actively online as "prosumers" who both consume and produce media. This has resulted in a blurred line between audiences and producers. The document also examines concepts like citizen journalism, fake news, and debates different perspectives on the impact of these changes.
Social media includes various online platforms like blogs, micro-blogging sites, virtual worlds, podcasts, social networks, wikis, and content communities. YouTube is a popular content community that receives over 100 million views daily and allows easy sharing of user-uploaded videos. Facebook is a large global social network that connects millions of people worldwide through profiles and networks organized by location and interests. Wikipedia is a free online encyclopedia where anyone can edit and contribute to its many collaborative articles to ensure current information.
Building advocacy through social media - from Fundraising Ireland 2016JustGiving
Social media can play a BIG role in fundraising – beyond simply asking for donations. This presentation explored how charities of all shapes and sizes can use social media to reach more people, inspire more action and raise more money. It explained how social media can play a key role in each stage of the fundraising process, from the identification and cultivation of new supporters to solicitation and acknowledgment.
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
Social Media 101: Social Media 101: Discover the power of your voiceWunderman
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
The document discusses social media and provides a case study of Coors Light's use of Facebook. It begins by defining social media and discussing how social media is everywhere, not scary, and central to the lives of younger generations. It then details Coors Light's launch of a Facebook page in 2007, how they engaged fans through contests and sharing content, and the success they found in increasing engagement and visits to their website. It concludes by providing tips for using social media and answering common questions about managing brands and finding time for social activities.
Case presented at Digital Thursday an initiative by PAS.
Presenters: Faisal Khan-General Manager, The Next Big Thing
Harris Rasheed, Associate Creative Director, Adcom
The document discusses how transmedia storytelling was used for the 2012 London Olympics. It was one of the largest global events with over 4 billion viewers. Transmedia elements like social media, hundreds of platforms, and sponsor integration helped create excitement. Audience interaction was highly successful due to engagement across many online and offline channels. The Olympics demonstrated how transmedia can be employed broadly in events and industries.
Social media is defined as an interactive platform where users can create, share, and distribute content online. It aims to provide rich experiences and dynamic content at scale through open and collective intelligence. While social media and mass media both aim to reach large audiences, social media allows for faster information sharing and gives users a way to provide feedback. Individuals and organizations use social media for personal updates and branding, respectively. Common social media platforms include blogs, microblogs, collaborative projects, content communities, social networks, and virtual worlds.
This document discusses the relationship between sports and social media. It provides three case studies of social media campaigns: Old Spice's highly successful viral video campaign, Queensland Tourism's campaign that generated billions of impressions, and United Airlines' poor response to a customer service issue that spread widely online. The document also outlines opportunities for using social media for fun, engaging with fans, and future technologies and discusses potential pitfalls for brands in social media.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
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Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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19. How can our tendency for
SLACKTIVIST BEHAVIOUR be
used for something GOOD?
20. A global, online community for all
members of the grand FK family
21.
22. Just another Facebook?
Basic Facebook functionality, but:
- FK World gathers all FK participants
- FK World is open for anybody to see
- FK World has an integrated blog platform: ”all in one”
- FK World is non-commercial = ad-free
- Pictures: You own the rights to your own videos
and pictures on FK World
- Shows the outside world how we are spending our funds
Presentasjonsslide / første side: Det er kun her logo vil vises. Jeg har tatt bort Fredskorpset / Norway i logoen, da designet nå er uavhengi om det er på norsk eller engelsk. Navn i 44 pkt Tittel og FK Norway i 28 pkt www.fredskorpset.no vil gå igjen på alle sider
The potensial power of social media and why I am here talking to you about social media.
Facebook Twitter, Flickr, Instagram, Pinterest, Youtube, LinkedIn, Google Plus, blogs, Wikipedia..To Explain the power of social media: Two main aspects important to be aware of.
Revolutions in communications.Printing press invented 5-600 years agoTelephone allowed people to communicate one-to-onePhotos, recorded sound, moviesSend sound and images through the air: tv and radioEither one-to-one or one-to-manyInternet: everyone can talk to everyone and form networksMeans that: not only can you communicate directly with politicians like Obama and pop stars like Madonna, but you can also communicate and form network with the other people communicating with Obama and Madonna.
Internet and social media made producing content easy. Anyone can publish a blog post or upload a video on Youtube.The people who used to be the audience (read a book, watch tv program), can now be producers themselves.Every time there is a new member of the audience, there is a new producerThese are the two main aspects of the power of social media: forming networks and being a producer.
It is a tool. It is up to us how to use it.
Everyone is a producer. Lot of noise, lots of voices. Who do we listen to?They already have a voice, don’t need social media to make people listen.Do we listen to powerful people or to people who have something important to say?
Example of the power in forming networks: consumer power. This is Magnus. Loves Urge2008: creates FB group with a friend. Surprised when 100 members, celebrated with Urge.After a few months: more than 30 000 members. Coca cola (company that produce Urge) agreed to large bottles. Invited to meetings as advisors.Two young guys changing the mind of a big international company through social media.
Example of the power in being a producer: blogs.Fotballfrue/Football wife.25 years. 70 000 people visit the blog every day. Published her own book.Fronting a glamourous life style, out of reach for most young people. Focus on clothes, fashion, diet, exercise and home decor.Controversial. Some experts claim that the extreme and detailed focus on food, diet and exercise are harming vulnerable young people. Connecting such blogs to eating disorders among young girls.Is she a good role model?
Some people claim: Internet has made it possible for me to publish whatever I want. Caroline could argue: I don’t care if young girls get eating disorders after reading my blog. I am healthy and it is my privelege to publish what I want on the internet. If some people can’t handle reading what I write, then they should not read it at all.What do you think?
Doing something in support of a cause that requires minimal personal effort.Liking something on FacebookSharing a video on YoutubeTurning off light during Earth HourWhy? To make the world better or to build identity online, show friends we are good people?Sounds bad, but I am not convinced it is all bad. Important tool for raising awareness (two examples in a few seconds). After you have made ppl aware of a cause, then what? Someone has to do something as well
How many watched the video?How many covered the night?
Was anyone there?During the trial this spring; A spontanious protest against the perpetrator of the terror last year. Gather people to sing a famous children’s song.40 000 in Oslo, despite rain and during working hours. A lot of other towns.
What did they want to achieve? Did they achieve it?Kony controversial, but other factors? Geography, emotional closeness to the cause, meaningful action?
People want to helpTake advantage of that in social media
NGO that that allows people to lend money via the internet to people in developing countries. They include personal stories of each person who needs a loan because they want their lenders to connect with their entrepreneurs on a human levelIt works: More than 700 000 people have together lent out 300 million US dollars.
No register of organ donors in Norway. The most imprtant is to let your family know you want to be a donor, inform hosptial when you die. Facebook works great for that purpose.Might argue that there is a slacktivist aspect to liking this page. Let friends know you are nice. Does it matter? Does it disturbe the goals of the organ donor organisation?