Denne presentasjonen ble holdt på Telecruise 2010. Det er en analyse av iPhonebrukere og brukere av andre telefoner. Hovedinnholdet kommer fra teleinnsiktrapporten "iPhone - det er noe helt annet" som er til salgs via www.teleinnsikt.no. For spørsmål, kontakt erlend.espedal@tns-gallup.no
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
4. Markedsandeler
Siemens
1% Samsung
4%
LG HTC
2% 5% HTC Apple SonyEricsson Nokia
Apple
7%
51 52
48
Nokia
49%
35
32 32
SonyEricsson
32%
7
4 4 5
4
2
Kilde:
TNS Gallup Interbuss Q4-08 Q3-09 Q1-10
Telecruise 2010 > Fanboys vs andre
erlend.espedal@tns-gallup.no
Tlf: 92269065
5. Kilde:
Er det Apple fanboys? Teleinnsikt – iPhone, det er noe helt annet
TNS Gallup & Norsk Telecom
Mobilbrukernes inntrykk av eget mobilmerke og andre mobilmerker, skala 1 - 10
10.00 10.00 10.00
9.00 9.00 9.00
8.21 8.22
7.74 8.00 7.74
8.00 7.61 8.00
7.21
6.96 7.00
7.00 6.76 6.78 7.00 7.00
6.55 6.52
6.31
6.00 5.75 6.00 5.69 6.00
5.00 5.00 5.00
10.00 10.00
9.30
9.00 9.00
8.31
8.00 8.00 7.71 Fellesnevner: Alle
som ikke har iPhone
7.00 6.79 6.81 har iPhone som
6.54 7.00
6.34 nummer 2 i best
6.30
inntrykk
6.00 6.00
5.32 5.33
5.00 5.00
Telecruise 2010 > Fanboys vs andre
erlend.espedal@tns-gallup.no
Tlf: 92269065
6. Fanboys
Basert på resultatene vil det si at Apples
gode inntrykk i markedet ikke skyldes at de
som har iPhone er fanboys.
Men, at merket har skapt et svært godt
inntrykk i markedet, også blant de som ikke
har iPhone selv.
Telecruise 2010 > Fanboys vs andre
erlend.espedal@tns-gallup.no
Tlf: 92269065
8. ”Jeg er iPhone bruker. Og jeg er godt fornøyd med min
iPhone PÅ TROSS av at det er den uten sidestykke
dårligste telefonen jeg noensinne har eid!”
Sitat ”Santiago” – kommentar på artikkel om iPhone i Dagens IT
Telecruise 2010 > iPhone – det er noe helt annet
erlend.espedal@tns-gallup.no
Tlf: 92269065
9. Endring i vaner
Etter du har kjøpt deg iPhone, vil du si at du har endret dine mobilvaner?
Vet ikke
Nei 2%
11%
Ja
Kilde:
87% Teleinnsikt – iPhone, det er noe helt annet
TNS Gallup & Norsk Telecom
Base: iPhonebrukere (n=1690) i prosent
Telecruise 2010 > iPhone – det er noe helt annet
erlend.espedal@tns-gallup.no
Tlf: 92269065
10. Endring av vaner
På hvilken måte har du endret dine mobilvaner?
0 10 20 30 40 50 60 70 80
Økt bruk av internett 67
Økt bruk/nedlasting av apps /tjenester /programmer… 42
Økt bruk av epost 33
Økt bruk/nedlasting av musikk /video (som underholdning) 22
Økt bruk av mobilen generelt (mer enn ringe og SMS) 15
Økt spilling /nedlasting av spill 11
Bruker mobilen som en PC /PD 10
Økt datatrafikk /nedlasting 7 Surfing er den
Annet 6 største endringen i
Sender mer SMS 5 mobile vaner!
Økt bruk i relasjon til jobb 3
Økt bruk av kamera 3
Bruker mer WiFi til internett (billigere en 3G) 2
Ringer mer 1
Sender mer MMS 1
Kilde:
Sender færre SMS 1 Teleinnsikt – iPhone, det er noe helt annet
Ubesvart /vet ikke 0 TNS Gallup & Norsk Telecom
Base: Personer som oppgir at de har endret sine mobile vaner. (n=1409) kodet i etterkant
Telecruise 2010 > iPhone – det er noe helt annet
erlend.espedal@tns-gallup.no
Tlf: 92269065
11. Mobil surfing
Fordeling sidevisninger over mobilnett
45.0 %
42 % 41 % 41 % 4141 %
40.0 % %
40 %
38 %
37 % 36 % 36 %
35.0 % 35 % 35 % 35 %
33 % 33 %
30.0 % 31 % 31 %
29 % 29 %
28 % 27 % 28 %
27 %
25.0 %
24 %
20.0 %
15.0 %
10.0 %
5.0 %
0.0 %
Kilde:
TNS Mobile
Nokia Apple SonyEricsson HTC
Telecruise 2010 > iPhone – det er noe helt annet
erlend.espedal@tns-gallup.no
Tlf: 92269065
12. Mobil surfing via wlan
Fordeling sidevisninger over wlan
100.0 %
90.0 %
86 % 86 % 86 % 87 % 87 % 87 % 87 % 86 % 85 % 87 % 86 % 85 % 86 % 85 %
84 % 83 % 83 % 83 % 84 % 85 % 85 % 84 % 86 % 85 %
80.0 %
70.0 %
60.0 %
Nokia
50.0 % Apple
40.0 % SonyEricsson
HTC
30.0 %
20.0 %
10.0 %
0.0 %
Kilde:
TNS Mobile
Telecruise 2010 > iPhone – det er noe helt annet
erlend.espedal@tns-gallup.no
Tlf: 92269065
13. Bruk av tjenester
I hvor stor grad benytter du følgende tjenester på din mobiltelefon, andel som oppgir daglig og ukentlig
Sende og motta SMS/Tekstmeldinger 96
99
Vanlig internettsurfing via en egen nettleser slik som… 35
95
Kalenderfunksjonaliteten. 68
91
Kobler til WiFi gjennom mobiltelefonen. 37
88
Spiller musikk på mobiltelefonen 32
88
Mobil epost – får epost automatisk sendt til min… 30
79
3G funksjonalitet slik som videosamtaler, rask… 32
73
Kobler mobiltelefonen til datamaskinen for å… 28
72 Fellesnevner:
Kamera (bilder) 42
69 iPhone blir brukt
Spiller spill 19
64 mye mer aktivt til
Mobil epost – sjekker epost via internettsider slik som… 30 alle funksjoner.
59
GPS – med kart for navigering på vei 17
46
Se på video eller TV via mobiltelefonen 11
42
Blåtann 39
36 Andre iPhone
MMS – sende eller motta bilder 27
35
Instant Messaging eller chat (slik som MSN) 11
28 Kilde:
Videokamera 9 Teleinnsikt – iPhone, det er noe helt annet
27
MMS – sende eller motta video 9 TNS Gallup & Norsk Telecom
15
0 20 40 60 80 100 120
Base: Alle spurte
Telecruise 2010 > iPhone – det er noe helt annet
erlend.espedal@tns-gallup.no
Tlf: 92269065
15. Kilde:
Teleinnsikt – iPhone, det er noe helt annet
Tilfredshet og lojalitet TNS Gallup & Norsk Telecom
Total tilfredshet Anbefale til andre
100 92 100 92
Andel som har svart Andel som har svart
usedvanlig bra og svært bra helt sikkert og sannsynligvis
80 80
65
60 57
60 60 55
45
39
40 40
20 20
0 0
Gjenkjøp Konkurransefortrinn
100 94 100 94
Andel som har svart Andel som har svart
helt sikkert og sannsynligvis meget stor fordel og stor fordel
80 80
60 53 60
43 45
37 34
40 40
28
20 20
0 0
Telecruise 2010 > Endret bruk = endret tilfredshet?
erlend.espedal@tns-gallup.no
Tlf: 92269065
16. Tilfredshet over tid
Fellesnevner:
iPhone-brukerne blir
ikke mindre tilfreds
over tid!
100
97 95 95
Tilfredshet (andel som har sagt usedvanlig bra og
94 94 94 93 94
90 91 91 91 91 90
89
80
70
60 59
svært bra
57
55 54
52 51
50 49 47 iPhone
43 42
40 41
37 Ikke iPhone
34
32
30
20
Kilde:
10 Teleinnsikt – iPhone, det er noe helt annet
TNS Gallup & Norsk Telecom
0
2 3 4 5 6 7 8 9 10 11 12 13 14 15
Antall måneder man har hatt sin mobiltelefon (3 mnd rullering)
Telecruise 2010 > Endret bruk = endret tilfredshet?
erlend.espedal@tns-gallup.no
Tlf: 92269065
17. Hva er det som gjør at iPhonebrukerne
er så fornøyd?
Telecruise 2010
18. Fra vanskelig til enkelt
Lik pris
Telecruise 2010 > Hva er det som gjør at iPhonebrukerne er så fornøyd?
erlend.espedal@tns-gallup.no
Tlf: 92269065
19. Everything should be made
as simple as possible, but not
simpler
(Albert Einstein)
- ikke ta bort funksjonalitet
Telecruise 2010 > Hva er det som gjør at iPhonebrukerne er så fornøyd?
erlend.espedal@tns-gallup.no
Tlf: 92269065
20. Hvordan laste ned et spill
1. Se annonse for spill i magasin
2. Gå inn på internett
3. Finn frem siden
4. Finn frem spillet du vil ha, sjekk om det passer til din
telefon 1. Gå på appstore
5. Send kode til nummer
2. Finn spill
6. Motta link for nedlastning
7. Last ned program (husk å legge til godkjennelser hvis 3. Last ned (tast passord)
spurt)
8. Sats på at spillet fungerer 4. Spill, det fungerer
Telecruise 2010 > Hva er det som gjør at iPhonebrukerne er så fornøyd?
erlend.espedal@tns-gallup.no
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21. Konsekvens
Oppgitt forbruk i kroner
700
Kr 630 Kilde:
Teleinnsikt – iPhone, det er noe helt annet
600 TNS Gallup & Norsk Telecom
500
400 Hvor mye antar du
at du har brukt på iPhone
Hvor mye antar du at du har
300 Apple Appstore
brukt på programmer totalt sett i Andre telefoner
totalt sett i løpet av løpet av hele den tiden du har
200 hele den tiden du hatt den telefonen du har i dag?
har hatt iphone?
Kr 95
100
0
Oppgitt forbruk på applikasjoner og programmer i gjennomsnitt
Base: Alle spurte, snitt pr respondent
Telecruise 2010 > Hva er det som gjør at iPhonebrukerne er så fornøyd?
erlend.espedal@tns-gallup.no
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22. Snitt pr måned
Hvor mye penger antar du at du bruker på applikasjoner/programmer til din mobiltelefon per
måned? (vi tenker da ikke på musikk, men andre typer programmer)
Kilde:
Teleinnsikt – iPhone, det er noe helt annet
TNS Gallup & Norsk Telecom
Base: iPhonebrukere (n=1690) tatt bort beløp over 1000 kr, i gjennomsnitt
Telecruise 2010 > Hva er det som gjør at iPhonebrukerne er så fornøyd?
erlend.espedal@tns-gallup.no
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24. Det handler om
operativsystemene
og økosystemet
Telecruise 2010 > Andre aktører i markedet
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25. De mest interessante aktørene i markedet
Vil fortsette å ta markedsandeler så lenge de er best på
økosystem og design
Vil fortsette å ta markedsandeler så lenge man fortsetter å få
Androidtelefoner, men vil ikke nødvendigvis ha like høy
omsetning pr telefon pga mangel på enhetlig økosystem.
(Android 2.1 vs 1.6)
Vil bli en svært interessant utfordrer med svært interessant
forretningsmodell
Nokia & Intel = Meego = interessant i
forhold til konvergering, men det er
en stund til utrulling.
Telecruise 2010 > Andre aktører i markedet
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26. Fordeler og ulemper
En telefon å lage program for, garantert brukeropplevelse
En telefon i året gjør det enklere å ta ut fortjeneste
Underlagt Apples sensur og systemer
Eksplosiv økning i antall Androidtelefoner
Helt åpent system, uendelig med muligheter
Problemer med ulike versjoner
Ingen minimumskrav for telefonen, vanskelig å garantere brukeropplevelse
Minimumskrav på håndsettene – enklere å programmere
Microsofts systemer for support til programmerere, enorme krefter
Vil ha en egen butikk i butikken for operatører
Ikke på markedet før i slutten av året
Svært interessant samarbeid fra 2 giganter
Har høy kompetanse
Voldsom markedsmakt i forhold til markedsandeler
Ingen av selskapene har overbevist i mobilmarkedet de siste årene
Ukjent modell i forhold til 3. part
Telecruise 2010 > Andre aktører i markedet
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27. Lojaliteten til telefonen versus nettverk og innhold
Kilde:
TNS Global Telecom index
Telecruise 2010 > Andre aktører i markedet
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28. Telecruise 2010 > Andre aktører i markedet
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29. Sluttord fra “Santiago”
”Jeg er iPhone bruker. Og jeg er godt fornøyd med min iPhone PÅ TROSS av at det er den
uten sidestykke dårligste telefonen jeg noensinne har eid!”
”Den ubestridte viktigste funksjonen til en telefon ( i min verden) er at man kan ringe med
den. Og det kan man også med en iPhone... bare ikke en hel dag. Batterilevetiden er så
dårlig, at den grenser til å gjøre telefonen latterlig. (og er grunnen til at de fleste iPhone
eiere ikke er veldig langt unna en USB ladekabel...). (…)
”Dette problemet i seg selv burde være nok til at ingen valgte denne telefonen. På tross
av dette er jeg, og mange med meg, strålende fornøyde med sin iPhone. Min påstand er
at iPhone er verdens beste "device", men en av de aller dårligste telefonene. Jeg er
strålende fornøyd med min "device", og alt den kan gjøre, men vet også at jeg eier en av
de dårligste telefonene på markedet...”
Telecruise 2010 > Andre aktører i markedet
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