Ford launched the Ford Fiesta Movement (FFM) marketing campaign in 2009 to reintroduce the Ford Fiesta small car into the US market. The campaign involved recruiting 100 young influencers to drive and create social media content about the Fiesta. Each month had a different theme, and influencers were given missions to complete related to promoting the car. The content was shared on YouTube, Facebook, and blogs. The goal was to target millennials for the Fiesta, who were more influenced by social media than traditional advertising. The FFM helped raise awareness of the Fiesta among young consumers and increase Ford's market share in the small car segment.
Ford Fiesta Business Review - Iksan Adityo Mulyo & Farid SR (Management Busi...ssuser8fe267
Ford launched the Ford Fiesta Movement (FFM) marketing campaign in 2009 to reintroduce the Ford Fiesta small car into the US market. The campaign recruited 100 young social media influencers to test drive and create content promoting the Fiesta. The influencers generated over 600 videos and blog posts that received millions of views. The campaign was highly successful, driving a large increase in website traffic and test drives, significantly boosting brand awareness and familiarity with the Fiesta among its target demographic. Based on these positive results, Ford should consider expanding the influencer marketing strategy to other models and maintaining engagement with the new leads to convert them into sales.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Ford launched the Ford Fiesta Movement (FFM) marketing campaign in 2009 to reintroduce the Ford Fiesta small car into the US market. The campaign involved recruiting 100 young influencers to drive and create social media content about the Fiesta. Each month had a different theme, and influencers were given missions to complete related to promoting the car. The content was shared on YouTube, Facebook, and blogs. The goal was to target millennials for the Fiesta, who were more influenced by social media than traditional advertising. The FFM helped raise awareness of the Fiesta among young consumers and increase Ford's market share in the small car segment.
Ford Fiesta Business Review - Iksan Adityo Mulyo & Farid SR (Management Busi...ssuser8fe267
Ford launched the Ford Fiesta Movement (FFM) marketing campaign in 2009 to reintroduce the Ford Fiesta small car into the US market. The campaign recruited 100 young social media influencers to test drive and create content promoting the Fiesta. The influencers generated over 600 videos and blog posts that received millions of views. The campaign was highly successful, driving a large increase in website traffic and test drives, significantly boosting brand awareness and familiarity with the Fiesta among its target demographic. Based on these positive results, Ford should consider expanding the influencer marketing strategy to other models and maintaining engagement with the new leads to convert them into sales.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
6. UPPER STRUCTURE TANK
PLAN : 81,00 %
ACTUAL : 91.19 %
S-curve TARJUN LONG LEAD
Delivery Delivery
ETA Jakarta ETA Tarjun
1 Bucket Strainer Arita Sdh PO 178/02/22 PL 176 PL 176
2 Bag Filter SS (1 Engsel Pintu, Hwahon) Sdh PO 042/03/22 PL 205 PL 205
3 Pipa 26" dan Elbow 26" Sdh PO 436/02/22 Pipa PL 185-188, Elbow PL 209 Pipa PL 185-188, Elbow PL 209
4 Check Valve 26" Sdh PO 621/01/22 PL 205 PL 205
5 Flange 26" Sdh PO 089/03/22 31 Juni 2022 (Delay)
6 Deluge Valve Adiwarna Sdh PO 421/02/22 31 Agustus 2022 15 Sept 2022
7 Bucket Strainer FRP Sdh PO 263/03/22
Info Per 18/5-22, Onsite Already. Diwan
Direct Kirim Ke Site
Info Per 18/5-22, Onsite Already. Diwan
Direct Kirim Ke Site
1,4,5 - Sdh PO 276/03/22 PL 205 PL 205
2,3 - Sdh PO 339/03/22 PL 190, 197, dan 206 PL 190, 197, dan 206
9 Valve VTV (PN 40 Globe 6" dan 10") Sdh PO 504/02/22 PL 178 PL 178
10 Alt 2 (Globe Valve VTV PN 40) Sdh PO 254/03/22 PL 186 & 190 PL 186 & 190
11 Alt 2 (PRV PN 25) Sdh PO 449/03/22 PL 186 PL 186
12 Tracing (ANSI 150) Sdh PO 299/03/22 PL 205 PL 205
13 Tracing (PRV PN 25) Sdh PO 449/03/22 PL 186 PL 186
14 Tracing (VTV) Sdh PO 272/03/22 PL 186 PL 186
15 Power Outlet Sdh PO 683/03/22 PL 206 PL 206
16 Blanketing dan Breather Valve IKDL Sdh PO 255/03/22 16 Juli 2022 31 Juli 2022
17 Lampu Exproof PT Primatech Sdh PO 25/02/22 & 648/01/22
PO 25 PL 206. PO 648 On German, 11 Jun
Arrange Shipment to Indonesia. ETA JKT
15 Juli 2022
PO 25 PL 206. PO 648 ETA 31 Juli 2022
18 Pipa SMLS CS Line Steam Sdh PO 295/11/21 PL 194 PL 194
19 Pipa SS Steamcoil Sdh PO 344/12/21 PL 193 PL 193
20 Ball&Check Valve PVDF Sdh PO 18/03/22 PL 206 PL 206
22 Flow Switch Sdh PO 262/03/22 PL 190 PL 190
23 Emergency Safety Shower Sdh PO 251/03/22 PL 178 PL 178
24 Fire Alarm Sdh PO
461/03/22. 462/03/22.
463/03/22
PO 461 PL 209. Khusus MCP Ex-proof, 24
Juni 2022
PO 461 PL 209. Khusus MCP Ex-proof, 15
Juli 2022
25 Pompa Baskara Sdh PO 599/01/22 31 Juli 2022 10 Agustus 2022
26 Foam Baskara Sdh PO 479/11/22 21 Juli 2022 10 Agustus 2022
27 3 Way Pig Diverter Sdh PO 307/01/22 22 Juli 2022 (Via Air Freight) 2 Juli 2022
28 Pig Launcher dan Receiver SPK To Mdr Hasanudin (Lampung) - PL 198 PL 198
29 Blanketing Valve BoQ Sdh PO 307/11/21 PL 167 PL 167
30 PVRV Breather Valve BoQ Sdh PO 127/12/21 PL 205 PL 205
31 Pole Fire Alarm dan Lighting SPK To PT PAS - PL 201 PL 201
No. Peruntukan Status No. PO
Valve Steam ANSI 150 (BoQ)
8
7. Progress ISBL
Plan : 99.116%
Aktual : 99.119%
S-curve SCHEDULE INTERNAL ISBL BIODIESEL 2 (Early July)
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20
16 Feb 22 23 Feb 22 2 Mar 22 9 Mar 22 16 Mar 22 23 Mar 22 30 Mar 22 6 Apr 22 13 Apr 22 20 Apr 22 27 Apr 22 4 May 22 11 May 22 18 May 22 25 May 22 1 Jun 22 8 Jun 22 15 Jun 22 22 Jun 22 29 Jun 22
22 Feb 22 1 Mar 22 8 Mar 22 15 Mar 22 22 Mar 22 29 Mar 22 5 Apr 22 12 Apr 22 19 Apr 22 26 Apr 22 3 May 22 10 May 22 17 May 22 24 May 22 31 May 22 7 Jun 22 14 Jun 22 21 Jun 22 28 Jun 22 5 Jul 22
PRELIMINARY
I PEKERJAAN PERSIAPAN 8.591% 0.330% 0.330% 0.330% 0.340% 0.453% 0.453% 0.453% 0.453% 0.453% 0.453% 0.215% 0.215% 0.453% 0.453% 0.453% 0.453% 0.453% 0.615% 0.615% 0.615%
PEKERJAAN MEKANIKAL
I PIPING WORK 60.357% 3.823% 3.823% 3.823% 4.179% 4.179% 4.179% 4.179% 4.179% 4.179% 4.179% 1.509% 1.509% 4.179% 4.179% 4.179% 1.362% 1.362% 1.362%
II EQUIPMENTINSULATION 10.847% 1.030% 1.030% 1.030% 1.030% 1.030% 0.271% 0.271% 1.030% 1.030% 1.030% 1.030% 1.030%
III LOCALFABRICATION 4.807% 0.652% 0.652% 0.652% 0.652% 0.652% 0.120% 0.120% 0.652% 0.652%
PEKERJAAN ELECTRICAL
I ARMOURED CABLE 4.117% 0.435% 0.435% 0.435% 0.435% 0.103% 0.103% 0.435% 0.435% 0.435% 0.435% 0.435%
II PVC CABLE 0.773% 0.122% 0.122% 0.122% 0.122% 0.019% 0.019% 0.122% 0.122%
III TRAY & CONDUIT 7.815% 1.061% 1.061% 1.061% 1.061% 1.061% 1.061% 0.195% 0.195% 1.061%
TESTING & COMMISIONING
I TESTING 1.346% 0.067% 0.256% 0.256% 0.256% 0.256% 0.256%
1 PENETRANTTEST
2 PEUNUMATIC TEST
3 HYDROTEST
II COMMISIONING 1.346% 0.269% 0.269% 0.269% 0.269% 0.269%
Coomisioning By Vendor PT. SMART
100.000% 4.153% 4.153% 4.153% 4.519% 5.693% 7.375% 7.932% 7.932% 7.932% 7.932% 2.433% 2.500% 8.188% 7.128% 6.353% 3.805% 3.805% 2.245% 0.884% 0.884%
Plan Progress Commulatife 0 4.153% 8.306% 12.459% 16.978% 22.670% 30.046% 37.978% 45.911% 53.843% 61.776% 64.208% 66.708% 74.896% 82.024% 88.377% 92.182% 95.987% 98.232% 99.116% 100.000%
Aktual Progress 0 3.809% 4.594% 16.192% 8.254% 6.856% 5.278% 2.801% 5.233% 8.358% 2.538% 1.705% 1.999% 8.073% 6.929% 5.558% 4.006% 4.083% 1.586% 0.845%
Aktual Progress Commulatife 0 3.809% 8.403% 25.017% 33.270% 40.126% 45.404% 48.205% 53.439% 61.796% 64.335% 66.040% 68.039% 76.112% 83.041% 88.599% 92.605% 96.688% 98.274% 99.119%
Behind/ Ahad -0.344% 0.097% 12.558% 16.293% 17.456% 15.359% 10.227% 7.528% 7.953% 2.559% 1.832% 1.330% 1.216% 1.017% 0.222% 0.423% 0.701% 0.042% 0.003%
Plan Progress
No. Uraian Pekerjaan
BOBOT
TOTAL
Feb 2022 Mar 2022 Apr 2022 Mei 2022 Jun 2022
10. MONITORING TEST PACKAGE ISBL
Total test package : 169 Test Package
Done : 130 Test Package (77%)
11. SITE
SIPIL/ MECHANICAL
KONTRAKTOR MANPOWER
PBS 251 ORANG (rata)
LOW 15 Orang
KONTRAKTOR
ALAT BERAT
TYPE JUMLAH
PBS
MOBILE CRANE
UP CRANE
1
1
EXCAVATOR 2
FORKLIFT 1
ASL ‐ ‐
LOW ‐ ‐
ARIESTO ‐ ‐
TOTAL 7
INDIRECT MANPOWERPBS
NO DESCRIPTION QUANTITY
1
Site Manager
1
2
Project Control
1
3 Purchasing 2
4 Drafter 2
5 HSE 5
6
Supervisor Civil
2
7 Supervisor M &E 2
8
Surveyor
4
9
Finance
1
10 Document Control 1
11 QA/QC 3
12
Material Control
4
13
Operator / Driver /
7
SUBTOTAL 35
List Manpower dan Alat Berat:
Manpower per 14 Juni 2022
(Direct) yang masuk kerja
ME = 211 orang
CIVIL = 90 orang
TOTAL = 301 orang
12. Pekerjaan Sipil
No. Deskripsi Pekerjaan Status PO Manpower Progress Start Finish Keterangan
1 Bangunan WTP-4
Pekerjaan
Bangunan
WTP 4
6 orang 100% 16-Apr-22 31 Juni 2022 Erection Baja Struktur
2 Bangunan Nitrogen Plant
Civil Work
Nitrogen
Tarjun
Biodiesel
10 orang 85% 12-Apr-22 20 Juli 2022 Install Rafter
3 Bundwall Chemical Tank
Bangunan
Pendukung &
Infrastruktur
9 orang 80% 24 Maret 2022 18 Juli 2022
On progress depan
HCL Tank
4 Bundwall Product Tank
Bangunan
Pendukung &
Infrastruktur
9 orang 50% 25 Mei 2022 26 Juli 2022
On progress samping
barat tangki FAME
5 Road 1 & Road 2 (Jalan Inspeksi)
Bangunan
Pendukung &
Infrastruktur
11 orang 45% 30 Mei 2022 20 Agustus 2022
Sudah selesai
pengecoran utara
tangki RBDPO dan
progress pengecoran
valve pit
6 Pekerjaan Pump House T1
Bangunan
Pendukung &
Infrastruktur
7 orang 85% 10 Maret 2022 20 Juli 2022 Mulai sealer dinding
7 Pekerjaan Pump House T2
Bangunan
Pendukung &
Infrastruktur
8 orang 85% 05 Maret 2022 20 Juli 2022 Mulai sealer dinding
8 Saluran WWTP-4
Bangunan
Pendukung &
Infrastruktur
8 orang 100% 19-Apr-22 30 Juni 2022
9 Bangunan BE Daily Warehouse Proses PO 12 orang 100% 05-Apr-22 17 Juni 2022
10
Pekerjaan Potong Pancang di ex.P1 dan
B0 di bawah piperack
Proses IKDL
6 orang
(planning)
50% 6 Juni 2022 5 Agustus 2022
Urugan di area
samping TM
11 Jalan Area WWTP-4
Bangunan
Pendukung &
Infrastruktur
5 orang
(planning)
100% 18-Apr-22 30 Juni 2022
13. Pekerjaan ME - OSBL
Date ; 07 July 2022
Dia Inch % Dia Inch %
1 Line Compresed Air OSBL CA 1436 867 761 53,0% 675 47%
2 Line Crude Glycerine OSBL CG 11286 2651 8992 79,7% 2294 20%
3 Line Fame OSBL FA 8917 1552 7992 89,6% 925 10%
4 Line Methyl Ester OSBL ME 2743 911 2743 100,0% 0 0%
5 Line Cooling Water OSBL CW 2280 206 2119 92,9% 161 7%
6 Line Steam - MP OSBL ST 15998 2052 8403 52,5% 7595 47%
7 Line Fatty Matter OSBL FM 1233 1056 946 76,7% 287 23%
8 Line Methanol OSBL MTH 1933 629 1729 89,5% 204 11%
9 Line Condensate OSBL CND 5505 700 4155 75,5% 1350 25%
10 Line Nitrogen OSBL N2 3018 1783 2418 80,1% 600 20%
11 Line Phosporic Acid OSBL PA 942 568 722 76,7% 220 23%
12 Line RBDPO OSBL RBDPO 6031 2355 5389 89,4% 642 11%
13 Line Slope Fame & Slope Glycerine OSBL SF-SG 1764 439 1579 89,5% 185 10%
14 Line Hydrant - Fire Fighting OSBL FH 9705 6263 7764 80,0% 1941 20%
15 Line Sodium Methylate OSBL SM 2625 537 2423 92,3% 202 8%
16 Line Sodium Hydroxide OSBL SH 844 631 546 64,7% 298 35%
76260 23200 58681 76,9% 17579 23%
No Description System Line Code Total Dia Inch Total Line
PROGRESS S/D SEKARANG REMAINING
TOTAL LINE PROCESS