Dokumen tersebut membahas bagaimana bisnis televisi bekerja dengan mempertimbangkan faktor audiens, iklan, dan konten acara. Televisi membutuhkan konten yang menarik minat audiens agar dapat menjual ruang iklan dan bertahan dalam persaingan. Diharapkan terjadi sinergi positif antara industri media dan masyarakat sehingga keduanya dapat saling memperbaiki.
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Webinars have a formidable reputation for nurturing leads, bringing in new prospects and keeping the sales funnel strong. Read our guide for best practice hints and tips.
A Study On Brand Switching And Consumer Preferences Towards Soft Drinks With ...Dr.K.Venkateswara raju
There is heavy competition between the soft drink majors Pepsi and Coke across India. Both follow a heavy advertisement laden strategy to increase their market share and reach to customers. With the recent entry of smaller and local brands, they are devising new strategies to retain their existing foothold in this segment. With the introduction of water sachets at KIRANA and pan shops, people may show decreased interest in soft drinks. In this paper we concentrated on the distribution process and market expansion and pricing strategies being devised and implemented at Hindustan COCA-COLA Beverages in VIJAYAWADA by gathering information from retail and KIRANA shops and also form sales and marketing managers regarding the strategies at the company. Distribution strategies involve understanding the various channels of distribution like Grocery, E&D (Eating and Dining) & Convenience stores and also the RED parameters used to assess the retailers. It covers the various coolers sizes available with the retailers in this region. Expansion Strategies include both horizontal and vertical and will enable the company to gain a competitive edge over others in the market by opening new outlets as well as increasing sales in the existing outlets. Pricing strategies involve fixing the price over brands and see that there is no cannibalization between brands as well as make sure that product range covers the entire price bands.
Low Noise Amplifier at 2 GHz using the transistor NE85639 in ADSKarthik Rathinavel
• Systematically designed a LNA and its biasing using non-ideal components such as Microstrip TLs resistors, capacitors etc.
• Calculated the S parameters of the Transistor and simulated the gain and bandwidth to be 10 dB and 1 GHz respectively.
• Achieved a Noise Figure of 3.2 dB and s11 of -20 dB in the final design.
Frame counting: achieve accurate and real-time link estimation for low power ...Daibo Liu
Link estimation is a fundamental component of forward- ing protocols in wireless sensor networks. In low power forwarding, however, the asynchronous nature of widely adopted duty-cycled radio control brings new challenges to achieve accurate and real-time estimation. First, the repeat- edly transmitted frames (called wake-up frame) increase the complexity of accurate statistic, especially with bursty chan- nel contention and coexistent interference. Second, frequent update of every link status exhausts the limited energy sup- ply due to long duration of beacon broadcast.
Makalah "Lespi, Media Watch dan Dongeng" karya Anto Prabowo
diberikan saat saya mengikuti Pelatihan Menulis Dongeng/Cerita Anak Berbasis Literasi Media, by LesPI dan Lini Kreatif, 7-8 Oktober 2011 di Semarang.
Makalah "Landasan legal- etik lembaga penyiaran" karya Liliek Budiastuti Wiratmo
diberikan saat saya mengikuti Pelatihan Menulis Dongeng/Cerita Anak Berbasis Literasi Media, by LesPI dan Lini Kreatif, 7-8 Oktober 2011 di Semarang.
A Study On Brand Switching And Consumer Preferences Towards Soft Drinks With ...Dr.K.Venkateswara raju
There is heavy competition between the soft drink majors Pepsi and Coke across India. Both follow a heavy advertisement laden strategy to increase their market share and reach to customers. With the recent entry of smaller and local brands, they are devising new strategies to retain their existing foothold in this segment. With the introduction of water sachets at KIRANA and pan shops, people may show decreased interest in soft drinks. In this paper we concentrated on the distribution process and market expansion and pricing strategies being devised and implemented at Hindustan COCA-COLA Beverages in VIJAYAWADA by gathering information from retail and KIRANA shops and also form sales and marketing managers regarding the strategies at the company. Distribution strategies involve understanding the various channels of distribution like Grocery, E&D (Eating and Dining) & Convenience stores and also the RED parameters used to assess the retailers. It covers the various coolers sizes available with the retailers in this region. Expansion Strategies include both horizontal and vertical and will enable the company to gain a competitive edge over others in the market by opening new outlets as well as increasing sales in the existing outlets. Pricing strategies involve fixing the price over brands and see that there is no cannibalization between brands as well as make sure that product range covers the entire price bands.
Low Noise Amplifier at 2 GHz using the transistor NE85639 in ADSKarthik Rathinavel
• Systematically designed a LNA and its biasing using non-ideal components such as Microstrip TLs resistors, capacitors etc.
• Calculated the S parameters of the Transistor and simulated the gain and bandwidth to be 10 dB and 1 GHz respectively.
• Achieved a Noise Figure of 3.2 dB and s11 of -20 dB in the final design.
Frame counting: achieve accurate and real-time link estimation for low power ...Daibo Liu
Link estimation is a fundamental component of forward- ing protocols in wireless sensor networks. In low power forwarding, however, the asynchronous nature of widely adopted duty-cycled radio control brings new challenges to achieve accurate and real-time estimation. First, the repeat- edly transmitted frames (called wake-up frame) increase the complexity of accurate statistic, especially with bursty chan- nel contention and coexistent interference. Second, frequent update of every link status exhausts the limited energy sup- ply due to long duration of beacon broadcast.
Makalah "Lespi, Media Watch dan Dongeng" karya Anto Prabowo
diberikan saat saya mengikuti Pelatihan Menulis Dongeng/Cerita Anak Berbasis Literasi Media, by LesPI dan Lini Kreatif, 7-8 Oktober 2011 di Semarang.
Makalah "Landasan legal- etik lembaga penyiaran" karya Liliek Budiastuti Wiratmo
diberikan saat saya mengikuti Pelatihan Menulis Dongeng/Cerita Anak Berbasis Literasi Media, by LesPI dan Lini Kreatif, 7-8 Oktober 2011 di Semarang.
ppt profesionalisasi pendidikan Pai 9.pdfNur afiyah
Pembelajaran landasan pendidikan yang membahas tentang profesionalisasi pendidikan. Semoga dengan adanya materi ini dapat memudahkan kita untuk memahami dengan baik serta menambah pengetahuan kita tentang profesionalisasi pendidikan.
1. catatan dari balik meja redaksi
Bagaimana TV bekerja dan
interest di baliknya
Irene Iriawati – Praktisi Media Penyiaran & Aktifis LeSPI
Disajikan pada Training of Trainers Media Leteracy
Kerjasama LeSPI dan Yayasan TIFA
Semarang, 9 Februari 2011
2. LOGIKA KERJA BISNIS TELEVISI
TRILOGY BROADCAST INDUSTRY
programs
TV BROADCAST
advertiser NEED audience
COST
3. PETA KONTRIBUSI “AUDIENCE SHARE”
by AGB NIELSEN MEDIA RESEARCH
data direlease setiap hari, untuk weeklly di hari Rabu
MEDAN
4.1%
BANJARMASIN
3.5% 1.4%
MAKASSAR
PALEMBANG
2.5%
SURABAYA, GERBANGKERTASILA
55% SEMARANG (GRESIK, BANGKALAN, MOJOKERTO,
JAKARTA,BODETABEK, 2.7% SIDOARJO, LAMONGAN)
4.7% 19.6% 1.4%
BANDUNG 5.6% DENPASAR
YOGYAKARTA
(+ SLEMAN & BANTUL)
4. INDUSTRI TELEVISI
Produksi (Drama & Non Drama)
Pemberitaan/News (Current/Buletin & Dokumentari/Magazine)
Pembahasan Desain Program & Meeting Creative
CONTENT (ISI), BENTUK , JENIS, KEMASAN/SHOW
TARGET AUDIENCE, SLOT JAM TAYANG, DURASI, DLL
5. DAPUR PEMBERITAAN TELEVISI
KRITERIA KHUSUS BERITA TELEVISI
CETAK TELEVISI
1. „’Kamu dapat berita 1. „’Kamu dapat gambar apa?’’
apa?’’
2. Ketersediaan gambar MUTLAK
2. Foto (gambar) bisa HARUS ADA. Pemirsa tidak
sebagai pelengkap saja, mungkin disuguhi berita dengan
tanpa satu foto pun berita layar kosong/ black.
tetap bisa dimuat.
3. Narasi atau naskah berita bersifat
menuturkan hal hal yang tidak
bisa diceritakan lewat gambar
dan harus selaras/ sinkron dengan
gambar.
6. DAPUR PROGRAM PRODUKSI TELEVISI
1. Bersifat HIBURAN-menghibur
2. Memotret Gaya Hidup Masyarakat (menciptakan trend/
menduplikat trend)
3. SELALU BARU dan nge-POP (pupular)
4. Melibatkan para pihak/ talent/ artis papan atas yang
diharapkan mampu menarik penonton/ audience share
5. Bersifat DRAMA & Non Drama
6. Memiliki Penonton Fanatik tapi mudah berubah petanya
7. Posisi Media Penyiaran
PAYUNG HUKUM
UU PENYIARAN NO 32 TAHUN 2002 & P3SPS
KODE ETIK JURNALISTIK
KODE ETIK WARTAWAN INDONESIA
KEBIJAKAN/STANDART OPERASIONAL YANG
DITERAPKAN MASING MASING INDUSTRI PENYIARAN -
BERISI SOAL ETIKA DAN STANDART AUDIO VISUAL
** SANGAT DIPENGARUHI PASAR PENONTON
** SANGAT TERGANTUNG DENGAN RATING/SHARE
DAN SALES ATAU PENJUALAN IKLAN
** PROGRAM/ACARA TELEVISI BISA BERUBAH
SEWAKTU WAKTU BERDASARKAN
HASIL RISET TELEVISI (sajian data Daily & Weekly)
8. Interest di balik logika bisnis
** Media terbuka dan terus berkembang berdasarkan
perubahan masyarakat
** Tetep menjunjung idealisme & nilai nilai kebenaran
** Mengusung logika ideal bahwa semua program acara/
tayangan harus bermanfaatkan bagi masyarakat
** Memberi inspirasi tentang kebaikan/ nilai nilai pendidikan
dan budaya bangsa
9. Harapan....
** TERJADI SINERGI POSITIF ANTARA INDUSTRI
MEDIA DENGAN MASYARAKAT
** MEDIA MENJADI LEBIH BAIK DAN TERUS
BERKEMBANG KARENA ADANYA PERAN AKTIF DARI
MASYARAKAT (KRITIS) DAN SEBALIKNYA
MASYARAKAT MENJADI LEBIH BAIK DAN CERDAS
HARAPANNYA JUGA DARI PERAN MEDIA/INDUSTRI
** MEDIA/INDUSTRI TIDAK KAKU PADA LOGIKA PASAR
PENONTON BEGITUJUGA MASYARAKAT DIHARAPKAN
SEMAKIN PANDAI DAN KRITIS MENYIKAPI SEMUA
BENTUK PROGRAM ACARA YANG DISAJIKAN
** MASYARAKAT KRITIS TERHADAP MEDIA -
MENDUKUNG GERAKAN LETERACY MEDIA