This document discusses sense-driven innovation and designing experiences. It touches on topics like mapping experiences, multiple realities, communication of realities, consumption of tangibles and intangibles, production and consumption occurring simultaneously, defects in manufacturing versus errors in behavior, and work as theater with each company being a stage. The document emphasizes that in an experience economy, the narrative or story is the interface.

1. SENSE-DRIVEN INNOVATION

2. DISEÑO DE
SERVICIOS
MAPEO DE LA
EXPERIENCIA

3. REALIDAD

4. REALIDAD?

5. PARADIGMAS

6. REALIDADES
MULTIPLES
Y RELATIVAS

7. COMUNICACIÓN
IDENTIDAD
IMAGEN
RELATO

8. ECF TIA V
O
O
L
CIOA NR AO LL
NSORES IAO LL
PERCEPCIÓN

9. REALIDADES
COMUNICADAS
PERCIBIDAS

10. REALIDADES
COMUNICADAS
PERCIBIDASEXPERIENCIAS

11. UNA ECONOMÍA
DE LA
EXPERIENCIA?

14. retrieved from
http://blog.delta.com/2009/03/page/2/
by Toyota
http://www.flickr.com/photos/toyotauk/4711057629/sizes/o/in/photostream/
PRODUCIDOS EJECUTADOS

15. Sanhmin Bae and ID+IM DEsign Lab. Nanum
http://www.yankodesign.com/2010/08/10/color-dash-of-heart-tea/
photo by Jens Peter
http://www.flickr.com/photos/jens-peter/888396661/sizes/m/in/photostream/
TANGIBLES INTANGIBLES

16. A double squeeze!
http://www.yankodesign.com/2010/10/07/a-double-squeeze/!
image courtesy from popCollector to The MoPR Blog
http://www.mobilitypr.com/blog/2008/08/11/wi-fi-takes-flight-with-new-airline-service/
EL CONSUMO OCURRE
DESPUÉS DE LA
PRODUCCIÓN
CONSUMO Y PRODUCCIÖN
OCURREN
SIMULTÁNEAMENTE

17. OneDown Rat Trap
http://www.yankodesign.com/2010/08/20/this-rat-is-so-trapped/
by Metro Trasnportation Library and Archive
http://www.flickr.com/photos/metrolibraryarchive/3941539351/sizes/o/in/photostream/
PUEDEN
EXISTIR
SIN
EL
USUARIO
REQUIEREN
DEL
USUARIO

18. photo by im.mick
http://www.flickr.com/photos/im-mick/4641415790/sizes/z/in/photostream/
from Q80s.com
http://www.q80s.com/bad-service-restaurant/
DEFECTOS
DE
MANUFACTURA
ERRORES
DE
COMPORTAMIENTO

19. EL TRABAJO ES
TEATRO
Y CADA EMPRESA UN
ESCENARIO

21. ANTES DURANTE DESPUÉS

22. TEN SA
DURAN
TE
SÉUPSED

23. ANTES DURANTE DESPUÉS
+
-

24. ANTES DURANTE DESPUÉS
+
-
DOING
THINKING
FEELING

25. ANTES DURANTE DESPUÉS
TRAS ESCENA
ESCENA
LINEA DE VISIBILIDAD

26. ANTES DURANTE DESPUÉS
TRAS ESCENA
ESCENA
LINEA DE VISIBILIDAD

27. EN LA ECONOMIA DE LA EXPERIENCIA
EL RELATO
ES LA INTERFAZ

37. SENSE-DRIVEN
INNOVATION
Gracias
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