Presentación Mark Bonnell - eCommerce Day Santiago 2014

•Download as PPTX, PDF•

0 likes•924 views

The document discusses ways to improve online customer experience and increase conversion rates through innovation. It highlights the importance of 1) having a measurement plan to track what works and doesn't work, 2) creating engaging interactions for customers, 3) providing an easy customer experience, 4) developing a centralized "Me Page" for customer profiles and support, and 5) building solutions that work across devices. Case studies are presented on rethinking the movie and phone experience for customers through mobile-first approaches.

© Copyright 2014 Mark Bonnell & Modyo SpA
Innovación + E-commerce

© Copyright 2014 Mark Bonnell & Modyo SpA
Mark Bonnell
mark@modyo.com
www.modyo.com
Tel. +562 587 1810
Cel. +56984398908
Skype: mark.modyo
Contact.

© Copyright 2014 Mark Bonnell & Modyo SpA
• Aumentar Conversión + Incrementar
Rentabilidad.
• Mejorar la experiencia de compra a
través de innovación en marketing
online, mobile y redes sociales
Temas

© Copyright 2014 Mark Bonnell & Modyo SpA
Clientes
• Entel (Telecom)
• Puma (Apparel)
• Duoc UC (Education)
• BCI (Bank)
• Virgin Mobile (Telecom)
• Copec (Oil & Gas)
• Nestle (Consumer Goods)
• AutomovilClub (Services)
• Cinemark (Entertainment)
• Mutual (Employee Safety)
• VTR (Media + Telecom)
• Laureate (Education)
• Puma.com
(Brasil, Mexico, Argentina, Chile)
• SmithOptics
(Brasil, Mexico, Argentina, Chile)
• VirginMobile LatAm
(Chile + Colombia)
• LabSSJ
(Brasil)
• Mercado Libre (Brasil)
• Cinemark
Global Health Education (USA)
• SmallCapPower.com (Canada)
• PharmaSuisse (Switzerland)
CHILE INTERNACIONAL

© Copyright 2014 Mark Bonnell & Modyo SpA
Core
Planes de Medición
Medir lo que funciona y no funciona.

© Copyright 2014 Mark Bonnell & Modyo SpA
Concepto
Google Analytics como plataforma de
medición.
“The Measurement Plan”

© Copyright 2014 Mark Bonnell & Modyo SpA
Analytics Simple

© Copyright 2014 Mark Bonnell & Modyo SpA
Analytics con
Plan de Medición
• Ejemplos
–Conversion.
–Event tracking.
–Grouping & Filters.
Resultado = Mejor Diseño y Decisiones

© Copyright 2014 Mark Bonnell & Modyo SpA
Analytics con
Plan de Medición
Análisis de acciones en Página
Clicks en Elementos Principales

© Copyright 2014 Mark Bonnell & Modyo SpA
Analytics con
Plan de Medición
• Factores de Éxito
–No tener muchas metas.
–Un equipo dedicado, capacitado y
consistente.
–Conocimiento técnico y del negocio
digital.

© Copyright 2014 Mark Bonnell & Modyo SpA
Core
Engagement
Flujos de Interacciones Inteligentes

© Copyright 2014 Mark Bonnell & Modyo SpA
Core
Experience
ETDBW = Easy to do business with.

© Copyright 2014 Mark Bonnell & Modyo SpA
Concepto
Crear soluciones que funcionan
transversalmente en computadores, tablet
y celulares.
• Responsive Design
• Html5 + CSS3

© Copyright 2014 Mark Bonnell & Modyo SpA

© Copyright 2014 Mark Bonnell & Modyo SpA
Rethinking
The Movie Experience
Caso.

© Copyright 2014 Mark Bonnell & Modyo SpA
Oportunidad
A nadie le gusta la fila…
Oportunidad = Mobile

© Copyright 2014 Mark Bonnell & Modyo SpA
Web

© Copyright 2014 Mark Bonnell & Modyo SpA
Mobile
Responsive

© Copyright 2014 Mark Bonnell & Modyo SpA
Rethinking
The Phone Experience
Caso.

© Copyright 2014 Mark Bonnell & Modyo SpA
Oportunidad
A nadie le gusta llamar a un call center
o perder tiempo explicando por
teléfono.
Oportunidad = Auto-Servicio + Fácil

© Copyright 2014 Mark Bonnell & Modyo SpA
E-commerce User Experience

© Copyright 2014 Mark Bonnell & Modyo SpA
Concepto
Un lugar central de interacción
inteligente.
“The Me Page”

© Copyright 2014 Mark Bonnell & Modyo SpA
Soporte
Flujos de interacción inteligentes.
• E-commerce
• Soporte
• Contenidos
• Perfilamiento
• Foros

© Copyright 2014 Mark Bonnell & Modyo SpA
Front End

© Copyright 2014 Mark Bonnell & Modyo SpA
Back End

© Copyright 2014 Mark Bonnell & Modyo SpA
1. Measurement Plan
2. Engagement
3. Experience
4. The Me Page
5. Multi-Dispositivo
Resumen.

© Copyright 2014 Mark Bonnell & Modyo SpA
Mark Bonnell
mark@modyo.com
www.modyo.com
Tel. +562 587 1810
Cel. +56984398908
Skype: mark.modyo
Contact us.

Modern customers are increasingly mobile, both in the way they run their lives and the devices they use. With the average U.S. adult spending approximately 2 hours and 42 minutes per day on their mobile phones, these devices provide the perfect venue for capturing their attention and driving action in-the-moment. However, it’s not just about making your website mobile friendly or building an app. Mobile users expect consistently great experiences across all platforms, including while they’re at your physical location. In our November webinar, speakers from Estimote and Gold Mobile explored how iBeacon technology is being implemented to combine the mobile and physical in order to create lasting customer experiences.

eMarketer Webinar: The Omnichannel Challenge—Cross-Platform Attribution

eMarketer

Enabling End-to-End Mobile Customer Journey

Blancco

s your organization achieving added value by tracking mobile devices across the full customer journey? Tracking devices from mobile device acquisition (trade-in / buy-back) to reverse logistics (mobile processing / repair / omni-channel disposition) allows businesses to make informed, timely decisions to increase efficiency, profit, and customer satisfaction. Join this session to learn how new technologies are creating a shift in the mobile retail space and driving business intelligence across the full mobile ecosystem.

eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015

eMarketer

This webinar covers five key trends that every marketer needs to pay attention to in 2015, five emerging concepts that could get big ... but might not, and five things you don't need to worry about in the coming year. Topics include: What shifts in consumer behavior and technology adoption will have the greatest impact on ad spending in 2015? How will context become a cornerstone of marketing strategy in an ever more connected world? What channels hold the most promise for marketers?

Cutting through the hype: building a solid business case for digital transformation, Sitecore Organisations across all sectors are grappling with the adoption of digital marketing and communications. Those who get it right are reaping significant tangible advantages. Those who are tentative and slow to invest are falling by the wayside. To succeed in the boardroom find out how to build 3 things: a digital marcoms strategy, a robust ROI model and a sure footed implementation roadmap.

Interactive Content Marketing: The Future of Your Funnel

Marketo

Do you want to increase conversion rates, accelerate initial inquiry to sales-qualified leads, and substantially boost lead quality by combining interactive content with the power of marketing automation? Of course you do. Find out how SilkRoad, a leading HR platform, generated thousands of leads and over $250K of new pipeline value. Plus, learn how leveraging SnapApp and Marketo can help you deliver the right experience to the right person, at the right time. Discover how to: - Deliver valuable content experiences across channels - Increase lead volume and generate more inbound leads - Score and route leads more efficiently and effectively through marketing automation and engaging content - Create various types of interactive content to educate prospects and keep them moving through the funnel

[Credentials];[Notch JSC]AiiM Education

CONSUMPTION, INVESTMENT and GOVERNMENT STIMULUS (Data Set #2)I.docx

maxinesmith73660

CONSUMPTION, INVESTMENT and GOVERNMENT STIMULUS (Data Set #2) In Billions of Current Dollars unless otherwise noted Source: Economic Report of the President to Congress, 2011; Appendix B, Department of Commerce [1] DateNominal PersonalGross PrivateNet Private GDPConsumptionDomesticDomestic InvestmentInvestment 2007 14,601.8 9,806.3 2,266.1 984.2 2008 14,369.1 10,104.5 2,137.8 743.0 2009 14,119.0 10,001.3 1,716.4 231.5 2010 14,660.2 10,351.9 1,752.8 464.2 DateGovernmentGovernmentGovernmentGovernment Government ExpenditureExpenditureSavingsSavings Debt (Federal) (Federal)(State & Local)(Federal)(State & Local) 2006 $ 8,451.4 2007 2,674.2 1,697.9 -245.2 12.2 $ 8,950.7 2008 2,878.3 1,798.5 -616.2 -47.4 $ 9,986.1 2009 2,914.9 1,775.3 -1251.7 -20.1 $11,875.9 2010 3,002.3 1,788.0 -2,080.0 [2] not available $13,528.8 NET PRIVATE SAVINGS CONSUMER DEBT Date DisposablePersonalPersonalRetainedOutstandingChange from IncomeConsumptionSavingsEarningsDebtPrevious Year 2007 10,423.6 9,806.3 214.7 270.7 2,522.19 137.35 2008 10,952.9 10,104.5 447.9 156.7 2,561.12 38.92 2009 11,034.9 10,001.3 655.3 284.2 2,449.38 -111.73 2010 11,378.3 10,351.9 655.1 474.2 [3] 2,403.00 -46.40 DateNominalTotal GrossPopulation GDPSavings & (in millions of people) Investment 2007 14,601.8 2,013.6 302.00 2008 14,369.1 1,785.2 304.80 2009 14,119.0 1,533.8 307.44 2010 14,660.2 1,728.3 [3] 308.75 [1] Note that these data reported by the Department of Congress differ by ± 1% from the data reported by the Bureau of Economic Analysis and provided to you in Data Set #1 [2] US Treasury 4th quarter report; not included in the Economic Report of the President to Congress. [3] Based on third quarter estimates Apple Product Launch Plan Timothy W.C. Burke, Firas Faraj, and Geidy Lopez MKT/571 October 15, 2014 Dr. Nancy Mac Isaac Running head: APPLE PRODUCT LAUNCH PLAN 1 APPLE PRODUCT LAUNCH PLAN 8 Apple Product Launch Plan Apples product launch for the new iCar will show off the more customizable features of this product for the Consumer. This product launch will discuss the target market profiles, key buying behaviors and decision motivators to the customer. The product launch will also discuss the iCar product life cycle as well as including the tactical plan for the product including price, place and promotion. In addition the planed product launch will provide more information on the benefits of iCar features mix. These benefits include branding, differentiating characteristic from competition, packaging, labeling and information on warranties and guarantees. Target market profiles Conducting market requires intensive research and knowledge of your customer. Knowing the likes and dislikes or their wants and needs will help focus marketing efforts towards that particular person. The chance for success will be greater if you have a detailed picture of what that customer looks like (Shupe, 2014). · Demographic: T.

Ciceron MBA- Innovation Jam 2

Tiffani Allen

INNOVATION JAM 2 Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services. Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry: The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level. Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before. Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile. Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?

Living brands in B2B

Mauro Boffardi

Everything-As-A-Service: Why All Brands Must Consider Subscription Models

Bernard Marr

Big Data Analytics for Banking, a Point of View

Pietro Leo

Sitecore - Omnichannel Marketing in the age of the Omniconsumer

Sagittarius

Snap Lab Media - SnapTRAC Mobile Engagement Softwarejohnernst

Qr Codes at Sir Speedy Pittsburgh, 412-787-9898

Sir Speedy Printing & Marketing, Pittsburgh

Ibm social business 20140310

Vivaldo Jose Breternitz

Snap Lab Media - SnapTRAC Mobile Engagement SoftwareSnap Lab Media

Virtuální realita v marketingových kampaních

KarolnaHejdov

Part 2: a robust ROI model & a confident implementation roadmap

Sitecore

Create Gorgeous Marketing Dashboards Your Executives Will Love

RevenuePulse

Want to use your Marketo data to finally be able to communicate to your executives and the rest of your organization about all the amazing results that Marketing is contributing? Want to finally crack the dashboarding nut and produce something meaningful and beautiful without needing to know complicated API's or spending tens of thousands of dollars on a BI tool? View this slide deck to discover how to create gorgeous marketing dashboards your executives will love.

Going beyond social listening with predictive social analytics

Viralheat

Most companies have invested in some level of social listening, using social media monitoring tools that capture customers conversations. However, that's typically as far as most companies go generating just a list of conversations without any identifiable business outcomes. Appia and T-Mobile will talk about the future of social media marketing and how they are using Viralheat to predict customer behavior and lead identification. This allows their marketing and sales teams to not only identify hot leads, but also to immediately engage with them and increase the chance of conversion.

Wasef al hakim visual cv-v6.0+slideshare compatiable

Wasef Al-Hakim

María Carolina Martínez - eCommerce Day Colombia 2024

Presentación Mark Bonnell - eCommerce Day Santiago 2014

Recommended

Recommended

More Related Content

Similar to Presentación Mark Bonnell - eCommerce Day Santiago 2014

Similar to Presentación Mark Bonnell - eCommerce Day Santiago 2014 (20)

More from eCommerce Institute

More from eCommerce Institute (20)

Presentación Mark Bonnell - eCommerce Day Santiago 2014