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This document provides tips for attracting Baby Boomers to new housing communities. It recommends targeting pre-retirees by marketing the lifestyle and strengths of a community, emphasizing individuality and appealing to people with similar socioeconomic backgrounds and preferences. Developers should make the buying process easy and appeal to environmental consciousness by highlighting green amenities. The overall strategy is to create a lifestyle story, target markets by demographics and activities, segment Baby Boomers, and promote the community at trade shows and seminars with a 5-year outlook.
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By the end of the session students should be able to:
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Consumer Buyer Behaviour
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Decision Making Unit (DMU)
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206MKT Applied AdvertisingWeek 3 Workshop BConsumer Behavi.docx
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Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
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While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
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Present kim1
- 2. Lifestyle - Market the community and the Lifestyle that it provides
- 3. Community Strengths – What features makes the community distinctive and which ones will appeal to Baby Boomer
- 4. Emphasize Individuality – Capitalize on a particular lifestyle. Can’t be everything to everybody.
- 5. Use the People Like Me (PLM) Factor – Focus Baby Boomers with similar socioeconomic backgrounds and lifestyle preferences.
- 6. Target Communicate – Targeting segmented Baby Boomers.
- 8. Create the Lifestyle Story
- 9. Target Market by Demograph
- 10. Target Market by Activity
- 12. Trade Show & Seminars
- 13. 5 Year Outlook