This document outlines the development of the Bocconi Alumni Association's (BAA) Vice President on Campus role from 2012-2015. It began with the idea to involve students and appointing a first Vice President in winter 2013. Over the next few years, the role grew to establish an identity, recruit ambassadors, develop a structure around 6 strategic areas, and create initiatives to engage hundreds of new members. By the end of 2015, the Vice President on Campus program had developed an established team, solid structure, replicable initiatives and a sustainable alumni network on campus.

1. Tudor Carstoiu
Vice President On Campus • Bocconi Alumni Association
ON CAMPUS
Bocconi ALUMNI ASSOCIATION
21st September 2015
1

2. 2012
Idea of BAA on campus
Bocconi
ALUMNI
ASSOCIATION
21st
September
2015
Bocconi ALUMNI ASSOCIATION
21st September 2015
2
Why not making students our spokesperson?

3. Winter 2013
First Vice President on campus
BAA needs a new role with real commitment!
Bocconi ALUMNI ASSOCIATION
21st September 2015
3

4. The first Vice President on campus has to build the basis of
the project...
Bocconi ALUMNI ASSOCIATION
21st September 2015
4
Spring 2014
Establishment of an identity within the BAA

5. Fall 2014
First call of BAA Ambassador on campus, 10 new members
... but how can he do it on his own?
Bocconi ALUMNI ASSOCIATION
21st September 2015
5

6. Spring 2015
6 strategic areas, 17 total members
The new team develops a new structure, and expands...
Bocconi ALUMNI ASSOCIATION
21st September 2015
6

7. • Graduate
• Law
• Undergraduate
• Topics/Associations
• Sport
• Media
... with the appointment of Head Ambassadors, to ensure a
strong leadership and to target specific students’ groups
Bocconi ALUMNI ASSOCIATION
21st September 2015
7

8. ... developing innovative ideas and creating an institutionalized
entity on campus
• Increase awareness on graduation
day
• Formal process for events in
collaboration with students
association
• Inclusion of students in BAA
events
• Chapters BAA support for
students abroad
• In class presentation
Bocconi ALUMNI ASSOCIATION
21st September 2015
8

9. Fall 2015
Vice President campaign as you have never seen it before
What else?
Bocconi ALUMNI ASSOCIATION
21st September 2015
9

10. End of 2015
An established team, solid structure, replicable initiatives,
hundreds of new members, sustainable network
What did we manage to accomplish then?
Bocconi ALUMNI ASSOCIATION
21st September 2015
10

11. 2016
New Vice President on campus
... the best is yet to come!
Bocconi ALUMNI ASSOCIATION
21st September 2015
11