TABlE OF CONTENTS

1. Introduction

2. Comparison of Different Networks on Prepaid Basis

2.1 On the basis of local and national call rates

i. Reliance
ii. Airtel
iii. BSNL
iv. Vodafone
v. Docomo

2.2 Comparative analysis

2.3 On the basis of SMS packs

i. Reliance
ii. Airtel
iii.BSNL
iv.Vodafone
v. Docomo

2.4 Comparative Analysis

2.5 On the basis of VAS

i. Reliance
ii. Airtel
iii.BSNL
iv.Vodafone
v. Docomo


3. Comparison of different networks On Post Paid

3.1 On the basis of local and National call rates

i. Reliance
ii. Airtel
iii. BSNL
iv. Vodafone

3.2 Comparative analysis

3.3 On the basis of SMS packs

i. Reliance
ii. Airtel
iii.BSNL
iv.Vodafone


3.5 On the basis of VAS

i. Reliance
ii. Airtel
iii.BSNL
iv.Vodafone


4. Market Share of different Networks

5. Consumer satisfaction for Connectivity

6. Conclusion

INTRODUCTION

PRE-REQUISITES :

- Clear mind,
- Team work,
- Working knowledge of different statistical tools, etc.

PURPOSE :

The purpose of this study is to conduct a comparative analysis of different prepaid and
postpaid tariff plans, call rates, SMS and value added services of different telecom service
providers.

BRIEF INSIGHT :

The project has different components explaining the various plans offered by different
companies, sale of the most preferred plan of a particular company etc. Each component gives a
unique perspective of the project.
There are several telecom service providers, but 5 most popular networks are taken for
this study which have the widest coverage in terms of usage and preference.

- AIRTEL ( Prepaid and Postpaid)
- VODAFONE (Prepaid and Postpaid)
- RELIANCE (Prepaid and Postpaid)
- BSNL (Prepaid and Postpaid)
- DOCOMO (Prepaid)

The comparative study here is based on the following parameters:-

- CALL RATE
- MESSAGE PACK
- VALUE ADDED SERVICES

The prepaid and postpaid plans are separately analyzed for each network in order to reach the
average call rate any network is charging. The market share for each network is also analyzed
based on a survey conducted at JIML and nearby shops.
The connectivity of different networks is also analyzed on the basis of survey.

Comparison of Different

Networks on Prepaid Basis

ON ThE BASIS OF lOCAl ANd NATIONAl CAll RATES

RELIANCE

Reliance Communications is India's largest integrated and fully converged communications
service provider with over 35 million individual, enterprise and carrier customers in India and
across the world.
Their pan-Indian operations span the full spectrum of wireless, wireline, long distance, voice,
data, video and internet communication services.
They offer a comprehensive international portfolio through a submarine cable network that
spans 4 continents and 40 countries.
Their domestic wireless network currently covers more than 10,000 towns and 300,000 villages
across the country, providing coverage to over 60 per cent of India's population.
They have more than 500,000 commercial, retail and residential buildings directly connected to
our intra-city fiber optic network.
They operate the largest, next generation long distance network in the country, comprising
1,00,000 route kilometers of optic fiber cables that provides the most comprehensive inter-city
connectivity. Across land and sea, their network runs to an unprecedented 1,65,000 route
kilometers, or 15 times the distance between Mumbai and New York.
They can complete a call originating on a cruise ship in Alaska and terminating in a remote
hamlet in Agartala, without leaving their network.
In the current fiscal year, they are planning to spend over Rs 16,000 crore to further expand and
strengthen their network coverage, across India and rest of the world.
They have Internet data centre capacity that runs into over 200,000 square feet across multiple
locations, which is being further expanded.
Their Java-based R-World suite, which is available on most Reliance phones, offers to wireless
subscribers the most comprehensive range of service applications for any operator in the
country - from knowledge and information, to entertainment and commerce.

ChART OF CAll RATES UNdER vARIOUS TARIFF vOUChERS

LOCAL CALLS

Serial Tarrif Call Rate Call Time Price/100miuntes Price/minute
No. Price B (assumed D (Rs.)
A (Rs.) constant) (A+B*C) (D/100)
(Rs.) (minutes) (Rs.)
C

1 38 0.40 100 78 0.78
2 48 0.50 100 98 0.98
3 58 0.60 100 118 1.18

Total 2.94

Average Price/minute = Price per minute/total
=2.94/3
= 0.98
Hence, Average Local Call rate per minute is Rs 0.98

NATIONAL CALLS

A constant) (A+B*C) (D/100)
(minutes)
C

1 38 0.40 100 78 0.78
2 48 0.50 100 98 0.98
3 58 0.60 100 118 1.18

Total 2.94

=2.94/3
= 0.98

AIRTEL

Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is India's largest
Telecom Business operator with more than 64.4 million subscribers as of April 2008. It also
offers fixed line services and broadband services. It offers its TELECOM services under the
Airtel brand and is headed by Sunil Mittal. The company also provides telephone services and
Internet access over DSL in 14 circles. The company complements its mobile, broadband &
telephone services with national and international long distance services. Bharti Airtel since its
inception has been at the forefront of technology and has steered the course of the telecom
sector in the country with its world class products and services. The businesses at Bharti Airtel
have been structured into three individual strategic business units (SBU’s) - Mobile Services,
Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed
wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia
Services business offers broadband & telephone services in 95 cities and has recently launched
India's best Direct-to-Home (DTH) service, Airtel digital TV. The Enterprise services provide
end-to-end telecom solutions to corporate customers and national & international long distance
services to carriers. All these services are provided under the Airtel brand.
It also offers convenience services, including voicemail, voicemail lite, WASP, and wakeup
call; messaging services comprising SMS, MMS, Email2SMS, and SMS2Email; mobile
banking services; and broadband services. Airtel Group serves approximately 40 million
subscribers in 21 countries.

ChART OF CAll RATES UNdER vARIOUS TARRIF vOUChERS

LOCAL CALLS

A (Rs.) constant) (A+B*C) (D/100)
(Rs.) (minutes) (Rs.)
C

1 21 0.60 100 81 0.81
2 23 1.20 100 143 1.43
3 32 0.60 100 92 0.92

Total 3.16

=3.16/3
= 1.05

NATIONAL CALLS

A constant) (A+B*C) (D/100)
(minutes)
C

1 21 0.60 100 81 0.81
2 23 1.20 100 143 1.43
3 32 0.60 100 92 0.92

Total 3.16

=3.16/3
= 1.05

BHARAT SANCHAR NIGAM LTD

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest
Telecommunications Company providing comprehensive range of telecom services in India:
Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN,
VSAT, VoIP services, IN Services etc. Presently it is one of the largest & leading public sector
unit in India it has about 46 million line basic telephone capacity, 8 million WLL capacity, 52
Million GSM Capacity, more than 38302 fixed exchanges, 46565 BTS, 3895 Node B ( 3G
BTS), 287 Satellite Stations, 614755 Rkm of OFC Cable, 50430 Rkm of Microwave Network
connecting 602 Districts, 7330 cities/towns and 5.6 Lakhs villages.

BSNL is numero uno operator of India in all services in its license area. The company offers
vide ranging & most transparent tariff schemes designed to suite every customer.
BSNL cellular service, CellOne, has 55,140,282 2G cellular customers and 88,493 3Gcustomers
as on 30.11.2009. In basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic
Phone subscribers i.e. 85 per cent share of the subscriber base and 92 percent share in revenue
terms.
BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who
access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less
Internet(CLI).At present there are 0.6 million DataOne broadband customers.
The company has vast experience in Planning, Installation, network integration and
Maintenance of Switching & Transmission Networks and also has a world class ISO 9000
certified Telecom Training Insti
The present turnover of BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit
to the tune of Rs.99,390 million (US $ 2.26 billion) for last financial year.


LOCAL CALLS

A (Rs.) constant) (Rs.) (D/100)
(Rs.) (minutes) (A+B*C)
C

1 45
IN Net 0.60 100 105 1.05
Out Net 0.72 100 117 1.17
Average 1.11

2 49
In Net 0.49 100 98 0.98
Out Net 0.49 100 98 0.98
Average 0.98

3 60
IN Net 0.90 100 150 1.5
Out Net 1.20 100 180 1.8
Average 1.65

Total 3.74

=3.74/3
= 1.25


NATIONAL CALLS

C

1 45
In Net 0.60 100 105 1.05
Out Net 0.72 100 117 1.17
Average 1.11

2 49
In Net 0.49 100 98 0.98
Out Net 0.49 100 98 0.98
Average 0.98

3 In Net 150 100 210 2.1
Out Net 150 100 210 2.1
Average 2.1

Total 4.19

=4.19/3
= 1.40

Hence, Average National Call rate per minute is Rs 1.40

VODAFONE

Vodafone is the world's largest mobile telecommunications community, employing over 65,000
staff and with over 130 million customers. The business operates in 26 countries worldwide.
Vodafone is a public limited company with listings on the London and New York stock
exchanges.
Global recognition of the Vodafone brand is growing as the company rolls out its identity into
new markets. However, it retains local names and imagery in markets where this is essential to
maintaining the trust of customers.

The marketing mix is a combination of many features that can be represented by the four Ps:

Product - features and benefits of a good or service
Place - where the good or service can be bought
Price - the cost of a good or service
Promotion - how customers are made aware of a good or service.

Vodafone's aim is to grow its revenue and improve its profit margin by adding value to its
products and services i.e. earning more from each product sold. The 'Vodafone live!' service
enables customers to use picture messaging and to download polyphonic ring tones, colour
games, images and information, through an icon-driven menu.

This service will soon be further enhanced by picture messaging libraries, video clips and video
telephony (seeing the person you're calling) and improving download speeds. Another service is
the Vodafone Mobile Connect Card, which enables customers to access their normal business
applications on a laptop when out of the office. Such services add value to the product, and high
profile effective promotion will help sell these services to existing and new customers.

To help promote its image worldwide, Vodafone uses leading sports stars from high profile
global sports, including David Beckham and Michael Schumacher. This Case Study
concentrates on how such promotion can help to keep a leading brand at the forefront of public
awareness.


LOCAL CALLS

C

1 49
IN Net 0.60 100 109 1.09
Out Net 0.60 100 109 1.09
Average 1.09

2 22
In Net 0.50 100 72 0.72
Out Net 0.60 100 82 0.82
Average 0.77

3 28
IN Net 0.60 100 88 0.88
Out Net 0.72 100 100 1
Average 0.94
Total 2.80

=2.80/3
= 0.93


NATIONAL CALLS

C

1 49
IN Net 0.60 100 109 1.09
Out Net 0.60 100 109 1.09
Average 1.09

2 22
In Net 0.50 100 72 0.72
Out Net 0.60 100 82 0.82
Average 0.77

3 28
IN Net 0.60 100 88 0.88
Out Net 0.72 100 100 1
Average 0.94
Total 2.80

=2.80/3
= 0.93


1.2
1
0.8
C all R ates (R s )

0.6
L oc al
0.4
National
0.2
0
22 28 49

T a rrif P ric e s (R s)

DOCOMO

Tata DOCOMO is Tata Teleservices Limited's (TTSL) telecom service on the GSM platform-
arising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO
in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in
India and NTT Docomo in Japan. Tokyo-based NTT DOCOMO is one of the world's leading
mobile operators-in the Japanese market, the company is clearly the preferred mobile phone
service provider in Japan with a 50 per cent market share.

NTT DoCoMo is a subsidiary of Nippon Telegraph and Telephone (NTT). NTT DoCoMo’s
flagship product i-mode, a continuous connected data service, has helped NTT DoCoMo
achieve more than 60 percent of the mobile market share in Japan (International
Telecommunication Union, 2005). In response to the saturation of the mobile market in Japan,
NTT DoCoMo is creating other revenue sources. The forces driving the mobile telecom
industry are threefold: emerging new Internet capabilities and applications, product innovation
and globalization. The first driving force of new Internet applications and capabilities is a major
driver of change in the mobile telecom industry. More users are using the Internet from online
shopping to online gaming. The second driving force of product innovation is affecting
competition in the mobile telecom industry. Rivals are racing to be first in introducing new
mobile products or product enhancements in order to attract first-time buyers. The third
driving force of globalization is providing an alternate avenue of revenue.

Tata Docomo focuses not only on the price but also makes sure that the variety of services
offered is not compromised. There are a number of tariff plans for post pay customers as well as
for prepay customers. Also, many Value added services ensures that customers are not deprived
of the facilities they would be using. Among the services offered are Tata Docomo Buddy net,
GPRS, Caller tunes, Missed call intimation and many more.


LOCAL CALLS

C

1 9
IN Net 0.10 100 19 0.19
Out Net 0.30 100 39 0.39
Average 0.29

2 21
In Net 0.36 100 57 0.57
Out Net 0.36 100 57 0.57
Average 0.57

3 69
In Net 0.20 100 89 0.89
Out Net 0.20 100 89 0.89
Average 0.89

4 96
IN Net 0.30 100 108 1.08
Out Net 0.30 100 108 1.08
Average 1.08

Total 2.83

=2.83/4
= 0.71


NATIONAL CALLS

C

1 9
In Net 0.30 100 39 0.39
Out Net 0.60 100 69 0.69
Average 0.54

2 21
In Net 0.36 100 57 0.57
Out Net 0.36 100 57 0.57
Average 0.57

3 69
In Net 0.20 100 89 0.89
Out Net 0.20 100 89 0.89
Average 0.89

4 96
In Net 0.30 100 108 1.08
Out Net 0.30 100 108 1.08
Average 1.08

Total 3.08

=3.08/4
= 0.77


COMPARATIvE ANAlySIS

On the basis of study of call rates of various networks, a combined chart of average call rates of the networks
has been designed below.

1.4
1.2
1
0.8
Call Rate
0.6
0.4
0.2
0
Reliance Airtel BSNL Vodafone DOCOMO
Networks

Local National

LOCAL CALL RATES :

Docomo provides the least call rate of Rs.0.71 price/minute while BSNL is highest among all with Rs.1.25
price/minute.Other networks, viz. Reliance, Airtel and Vodafone are mediocre players in the market with Rs
0.98, Rs 1.05.and Rs 0.93 price/minute respectively.

NATIONAL CALL RATES :

Since BSNL is the most costly network with a call rate of Rs. 1.40 price/minute, while Docomo charging a low
call rate of Rs. 0.77 price/minute is trying to capture the market. Here also reliance, airtel and Vodafone are the
mediocre players of the market with Rs. 0.98, Rs. 1.05 and Rs. 0.93 price/minute respectively.

RELIANCE
Msgcard

Serial No. Pack Price Msgs Provided Price/msg
(assumed constant)

1 14 15000 .00026
2 19 15000 .01126
3 39 15000 .00293

Total .00144

S eries 1
Average
Price/Message =
0.012
Total
0.01 PriceMessage /
Number of Msg
0.008
Packs
P ric e /Msg 0.006 =
0.00144/3
0.004

0.002 = 0.00048
0
14 19 39
P a c k P ric e

AIRTEL
SMS PACKS

(assumed constant)

1 36 9000 0.004
2 62 15000 0.00413

Total 0.00813

S eries 1 average price per
message:
0.00813/3=0.00271
0.012
0.01

0.008

P ric e /Msg 0.006

0.004

0.002

0
14 19 39
P a c k P ric e

BSNL

Msgcard

(assumed constant)

1 49 15000 0.0032
2 60 15000 0.004
3 15 15000 0.001
4 95 15000 0.0063

Total 0.0145

S eries 1
0.008

0.006

0.004

0.002

0
15 49 60 95

Average=0.0145/4
=.0036

VODAFONE
Msgcard

(assumed constant)

1 23 15000 0.0015
2 63 15000 0.0042

Total 0.0057

S eries 1
0.005
0.004
0.003
0.002
0.001
0
23 63

Average Msg price= .0057/2
=.00285

DOCOMO

SMS PACK

(assumed constant)

1 60 15000 0.004

S eries 1
0.004

0.003

0.002

0.001

0
60


On the basis of study of SMS packs of various networks, a combined chart of Average price/SMS of the
networks has been designed below.

Price/Msg

0.004
0.0035
0.003
0.0025
0.002 Price/Msg
0.0015
0.001
0.0005
0
Reliance Airtel BSNL Vodafone Docomo

As it can be easily observed from the above graph, BSNL provides most expensive SMS service,as compared to
the other networks.Docomo,even with a single plan,is the cheapest and impressive among all.Reliance charges
slightly higher than Docomo.While Vodafone and Airtel are quite near to the most expensive one.

Reliance

• Caller Tune

 Subscription charges Rs.30/month.
 Per tune charge Rs.10 per tune.

• Astrology

 Rs.30/month.

• News Update
 Rs.30/month.

Reliance

80
70
60
50
Charges/Month 40
30
20
10
0
Caller Tune Astrology News Update
VAS

Vodafone

• Caller Tune
 Rs.30/month.

• Stock Update
 Rs.30/month.

• Astrology
 Rs.3/sms.

• News Update
 Rs.3/sms.

Vodafone

90
80
70
60
50
Charges/Month
40
30
20
10
0
Caller Tune Stock Astrology News Update
VAS

Airtel

• Caller tune

• Astrology

 Charges Rs.30/month.

• News Update
 Charges Rs.30/month.

Airtel

45
40
35
30
25
Charges/Month
20
15
10
5
0
Caller Tune Astrology News Update
VAS

BSNL
Caller tune
 Rs.30/month.
 Per tune charge Rs.12.

Stock Update

 Rs.20/month.

Astrology
 Rs.20/month.

News Update

 Rs.15/month.

BSNL

50
40

30
Charges/Month
20

10

0
Caller Tune Stock Astrology News Update
VAS


By comparing the five networks by means of average it can be concluded that
BSNL is charging the lowest price for the value added services (VAS).
Airtel,Vodafone and reliance are charging approximately the same rate which is
higher as compared to BSNL. Taking into account the number of services being
provided BSNL is the front runner. Where as Docomo, does not provide any Value
added Services.

Comparison of different networks

On Post Paid

R E L IA NC E P OS T -P A ID P L A NS
C A L L S B A S IS
0.7
0.6
All C all R ates P er m in.

0.5
0.4
0.3 L oc al
0.2 National
0.1
0
99 199 299 399

P L AN IN R UP E E S

RATE PER MIN.CALL
Plan Local National
99 0.5 0.5
199 0.6 0.6
299 0.4 0.4
399 0.5 0.5

Average Local Call Rate/Minute = Total Local Call Rates/Number of Plans
=2./4
=0.5

Average National Call Rate/Minute = Total National Call Rates/Number of Plans
=2/4
=0.5

A IR T E L P OS T -P A ID P L A NS
C A L L S B A S IS
4

3.5

3
A vg .C all R ate P er Min.

2.5

2

1.5 L oc al
National
1

0.5

0
99 225 325 425 525 725 999

P lans in R upe es

RATE PER MIN.CALL

Plan Local National
250 1 1.5
199 1 1.5
349 0.4 1
549 0.3 0.75

=2.70/4

=0.675

=4.75/4
=1.1875

B S NL P OS T -P AID P L A NS
C AL L S B A S IS
4

3.5
Avg .C all R ate P er Min.

3

2.5

2

1.5 L oc al
National
1

0.5

0
99 225 325 425 525 725 999

P la ns in R upe e s

RATE PER MIN.CALL

Plan Local National
99 1 1.3
225 0.6 1
325 2 3.6
425 0.5 0.5
525 1.6 2.8
725 0.4 2.8
999 2.4 1.23

=8.5/7

=1.22

=13.23/7
=1.89

VODA F ONE P OS T -P A ID P L A NS
C A L L S B A S IS
4
3.5
Avg .C all R ate P er Min.

3
2.5
2
1.5 L oc al

1 National

0.5
0
99 225 325 425 525 725 999

P la ns in R upe e s

RATE PER MIN.CALL
Plan Local National
49 0.8 1.3
125 0.5 0.5
150 0.60 1.5
Average
Local Call 299 0.55 1
Rate/Minute
= Total Local
Call Rates/Number of Plans
=2.45/4
=0.6125


=4.3/4
=1.075


On the basis of study of call rates of various networks, a combined chart of average call rates of the networks
has been designed below.

2

1.5

Rate/SMS 1

0.5

0
Reliance Airtel BSNL Vodafone
Networks

Local National

LOCAL CALL RATES :

Reliance provides the least call rates of Rs.0.50 per minute local.While BSNL provides the highest call rate of
Rs 1.22. While Vodafone and Airtel are mediocre in the industry with Rs. 0.61 per min and Rs 0.675 per min
respectively.

NATIONAL CALL RATES :

Here the graph shows that BSNL is the network which provides the highest call rates i.e. Rs.1.89 per min where
as Vodafone provides the mediocre call rate of Rs.1.07 per min. Here in comparison, other network providers
viz, Airtel , Reliance provides the call rate of Rs. 1.187 and Rs.0.50 respectively. Here Reliance is the network
which provides the lowest call rate.

R E L IA NC E P OS T -P A ID P L A NS
S MS B A S IS
2.5

2
S MS (164c harac ters )
All S MS R ates P er

1.5

1 L oc al
National
0.5

0
99 199 249 299 399 1199


RATE PER SMS
PLAN LOCAL NATIONAL
99 0.5 0.5
199 0.5 0.5
249 0.5 1.0
299 0.5 0.5
399 0.5 0.5
1199 1.0 2.0

Average Rate/Local SMS = Total Rates/Number of Plans
=3.5/6
=0.583
Hence, Average Rate per Local SMS is Rs 0.583 .

Average Rate/National SMS = Total Rates/Number of Plans
=5/6
=0.83
Hence, Average Rate per National SMS is Rs 0.83 .

A IR T E L P OS T -P A ID P L A NS
S MS B A S IS
1.6

1.4

1.2

1

0.8

0.6 L oc al
National
0.4

0.2

0
199 250 349 549


RATE PER SMS

PLAN LOCAL NATIONAL
199 1 1.5
250 1 1.5
349 0.4 1
549 0.3 0.75

=2.7/4
=0.675

=4.75/4
=1.1875

B S NL P OS T -P A ID P L A NS
S MS B A S IS
1.2

1

0.8

0.6

L oc al
0.4
National

0.2

0
99 225 325 425 525 725 999


RATE PER SMS

PLAN LOCAL NATIONAL
99 0.5 1
225 0.4 0.8
325 0.4 0.8
425 0.5 0.5
525 0.4 0.8
725 0.4 0.4
999 0.5 0.5

=3.1/7
=0.443

=4.8/7
=0.686

VODA F ONE P OS T -P A ID P L A NS
S MS B A S IS
4.5
4
3.5
3

2.5
2 L oc al
1.5
National
1
0.5
0
60 S imple 250 999 175 B umper 333 499
199 199


RATE PER SMS
PLAN LOCAL NATIONAL
60 0.6 0.6
Simple 199 0.59 0.6
250 1.25 1.25
999 3.99 3.99
175 0.85 0.9
Bumper 199 1.99 1.2
333 1.99 1.2
499 2.49 2.5

=13.75/8
=1.72

=12.24/8
=1.53

COMPARITIvE ANAlySIS

On the basis of study of SMS packs of various networks, a combined chart of Average price/SMS of the
networks has been designed below.

1.8
1.6
1.4
1.2
1
Rate/SMS
0.8
0.6
0.4
0.2
0
Reliance Airtel BSNL Vodafone
Networks

Local National

In case of local SMS packs the highest is being charged by Vodafone whereas the lowest is being charged by BSNL as
compared to the other two network. Reliance and airtel are also trying to capture the market by lowering the SMS rates.
While taking the case of national SMS packs again Vodafone has the highest charge and BSNL the lowest. Reliance and
airtel are nearly at pace with BSNL.

On The Basis Of Value Added Services

(VAS)


By comparing the five networks by means of average it can be concluded that
BSNL is charging the lowest price for the value added services (VAS).
Airtel,Vodafone and reliance are charging approximately the same rate which is
higher as compared to BSNL. Taking into account the number of services being
provided BSNL is the frontrunner.

Market Share of Different Networks

Based on Survey of JIML and nearby shops

It can be drawn from the above chart that bsnl and airtel are the dominant players in the telecom sector having a
28.5% and 24.5% sale as compared to the other networks. Vodafone with a 21% of total sales is not far.
Docomo being an infant in the sector is trying to capture the market with its low price tariff plans having a 2%
market sales. Reliance with its low call rates , sms packs and free night calling is making the youth go crazy
having a total of 15% market sales.

Customer Satisfaction for connectivity

Based on Survey of JIML

Users of Vodafone and airtel are highly satisfied with regard to their connectivity. Both these networks have
taken series of steps in order to satisfy their customers. Bsnl and reliance are not fairing well when connectivity
is taken into consideration, the users are not fully satisfied with their services. Docomo is also lagging behind
but it is trying to catch up pace by erecting many towers. There are many other players in the market they too
are providing fair connectivity.

CONClUSION

Based on our survey on various telecom services provided by different networks, we had tried to find out the
networks providing best call rates, message rate and different value-added services. We had divided our study
on different prepaid plan & postpaid plan provided by the different networks.

Prepaid-

1) Call rates: From the comparative analysis we had find out that the call rates in DOCOMO is low as
compared to other networks whereas BSNL has the highest call rates.

2) Message rates: Message rates of DOCOMO is low as compared to other network whereas BSNL has
the highest message rates.

3) Value added services: value added services in BSNL has lowest rates and DOCOMO has highest
rate in value added services.

Postpaid-

1) Call rates:
The study shows that reliance is the cheapest service provider in terms of call rates whereas
BSNL has the highest call rates.

2) Message rates:
Message rates of BSNL are the lowest while Vodafone is the most expensive one.

3) Value Added Services:
Value added services in BSNL has lowest rates and DOCOMO has highest
rate in value added services.

In terms of Sales BSNL ( prepaid + postpaid ) has the highest market share,as it is an government
undertaking,therefore customers have trust in it.And Docomo, being an infant in the market, has the least
market share.

When connectivity is taken into account,Airtel and Vodafone have the best network coverage and
connectivity,whereas Docomo is poorest in the same.

Prepaid and post paid network study

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