2. SoV M2 Retaileri
SoV M2 (SNU) JAN 2013 PO SNU SKU
19.00%
TEMPO 4 20 47
DM 12.80% 3 78 78
METRO 10.50% 4 11 11
MAXI 8.80% 2 5 15
DIS 8.80% 4 24 56
RODA H 7.50% 2 11 18
LILLY 6.80% 1 48 64
INTEREX 4.60% 4 10 13
UNIVEREXPORT 4.20% 7 12 12
RODA S 3.20% 2 11 18
GOMEX 2.20% 2 7 14
IDEA M 2.20% 3 5 9
Retailers outside selection 9.60% 31 59 115

3. SoV M2 PROIZVOĐAČA U KATEGORIJI
SoV M2(SNU) Jan 13 Evolution Jan 13 vs Jan 12 in pt
BEIERSDORF AG 18.60% 8.2
COLGATE-PALMOLIVE 12.60% 1.8
DAHLIA DOO 11.20% -2.9
UNILEVER 8.30% -6.4
DELHAIZE SA. 8.30% 0.1
HENKEL 7.60% -3.1
DM DROGERIE MARKT GMBH 4.30% 2
DCP HEMIGAL D.O.O. 1.80% 0.6
LOMAX COMPANY D.O.O. 1.70% 0.7
GR. SARANTIS S.A. 1.70% 1.4
GARNIER PROD. 1.40% -4.8
LILLY DROGERIE D.O.O. 1.30% -0.1
BOLTON 1.10% 0.9
METRO 1.00% -0.8
Brands outside selection 19.10% 2.5

4. SoV M2(SNU) ProizvoĎača po trgovcima
4.80% 2.80% 0.00%
26.40% 3.20% 27.40%
23.40% 9.10% 12.00%
Retailers outside selection
14.30%
8.30% 19.90%
IDEA M 40.00%
18.20%
14.30%
GOMEX 20.00% 7.90% 9.10% 3.80% 9.10% 42.90%
40.10%
RODA S 28.60% 16.70%
4.20%
UNIVEREXPORT 16.70% 18.20%
27.30% 9.10%
INTEREX 9.10% 4.20%
8.30% 16.70% 10.00% 20.00%
LILLY 8.70%
50.00% 43.80% 33.30% 18.80% 9.10%
RODA H 4.20%
30.00% 10.00% 10.00% 54.20%
DIS YU 14.60% 18.20% 20.00%
MAXI 40.00%
27.30% 9.10% 9.10% 18.20%
METRO 8.70% 9.10% 5.00%
7.90%
16.70% 25.40%
DM 9.10%
20.00% 20.00% 7.90%
9.10%
TEMPO 1.30% 18.20% 18.20% 5.10% 9.10%
27.30% 35.90%
21.90% 10.10%
3.80% 10.30% 2.60%
4.30%
2.60% 1.30%
10.60% 4.30%

5. SNU ProizvoĎača po trgovcima
1
1
1 2 2 2
1 2 1
1 6
2 17
28
Brands outside selection 1 1 1 3
1 2
METRO 26
2
1 1 1 3
BOLTON GROUP 1 1
1 2 1 2
3 2 2
LILLY DROGERIE D.O.O. 9 2
2 2 1 2 6
GARNIER PROD. 2 1
1
GR. SARANTIS S.A. 4
2
LOMAX COMPANY D.O.O. 26 1 2 1
2 9 1
DCP HEMIGAL D.O.O. 1 4 13
1 1
1
DM DROGERIE MARKT GMBH
2 6
HENKEL GROUP 4 2 2
4 2
DELHAIZE GROUP SA. 2 2
3 3 3 3 2
8 1 13
UNILEVER 4 7
2 1
DAHLIA DOO 3
COLGATE-PALMOLIVE
BEIERSDORF AG

6. SoV SNU Jan 2012
Private Brend vs Private Labels
Label
20%
SoV SNU Jan 2013
Private Label
15%
National
Brands
80%
National
Brands
85%

7. HIT PROIZVOD

8. HIT PROIZVOD

9. Hvala na pažnji
Vaša pitanja možete postaviti na
ernest@hiper-com.com
Tel: +381 (0) 69 36 46 330